Anabil Dey

Operations Associate

Hyderabad, Telangana, India8 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing strategies driving $2B revenue at Google.
Expert in digital marketing and business analytics.
Strong background in finance transformation and consulting.

Stackforce AI infers this person is a Digital Marketing and Business Analytics expert in the MarTech industry.

Contact

Skills

Core Skills

Business StrategyData AnalyticsDigital MarketingStrategic ConsultingBusiness GrowthFinance TransformationManagement ConsultingMarket Strategy

Other Skills

Business AnalyticsData AnalysisGoogle AnalyticsMarketing AnalyticsGoogle AdsAutomationDiscovery AdvertisingVideo AdvertisingSearch AdvertisingDisplay AdvertisingDigital TransformationBusiness Intelligence (BI)Activity Based CostingZero-based BudgetingMarket Research

About

Presently associated with Google in Strategy & Operations for Google (gTech). Previously was engaged with KPMG, Novartis, and TCS. Have a keen interest in Digital Marketing, Product Management, Product Marketing & UXR

Experience

8 yrs 5 mos

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs 7 mos

Current Experience

Google

4 roles

Senior Associate, Strategy & Operations, GTM

Promoted

Dec 2024 – Present · 1 yr 4 mos · Hyderabad, Telangana, India

Driving business strategy with data analytics for gTech Ads leadership.

Business AnalyticsData AnalysisGoogle AnalyticsBusiness StrategyData Analytics

Senior Digital Marketing Strategist

Promoted

Apr 2024 – Dec 2024 · 8 mos · Hyderabad, Telangana, India

Marketing insights, marketing analytics, automation, and strategic consulting to Google's MMS advertisers. Driving Google’s AI and profit driven marketing as strategic levers impacting an overall $2B revenue.

Marketing AnalyticsGoogle AdsAutomationDigital MarketingStrategic Consulting

Product Marketing Manager (20%)

Mar 2022 – Dec 2022 · 9 mos · Hyderabad, Telangana, India

Helping the Geo (Google Maps) team for localisation, WIMT, multimodal transit, through secondary research and collaborating with Product & UX team. Assisting the team with NIU onboarding

Digital Marketing Strategist

Aug 2021 – Mar 2024 · 2 yrs 7 mos · Hyderabad, Telangana, India

Managed a portfolio of New York City area's most exciting Lead generation advertisers from traditional NYSE listed players to agencies and niche start-ups from multiple verticals. Partnered with sales counterparts to drive business growth for 60+ brands.
Analysed and generated consumer insights and translated them into marketing strategy tailored for each brand, driving $250 mn+ revenue in a year.

Discovery AdvertisingGoogle AdsVideo AdvertisingSearch AdvertisingBusiness AnalyticsDisplay Advertising+2

Kpmg

Management Consultant

Sep 2020 – Jul 2021 · 10 mos · Bengaluru, Karnataka, India

Enabled finance transformation for an Indian Pharmaceutical client & Saudi Traffic solutions client across themes like Digital finance, CXO decision making platform, Zero-based budgeting, Activity-based costing, etc. Instrumental in driving senior leadership decision making by strategising scorecard, models, value driver tree, KPIs, etc.

Digital TransformationBusiness Intelligence (BI)Management ConsultingActivity Based CostingZero-based BudgetingFinance Transformation

Novartis

MBA Summer Intern

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra, India

Analysed the perception-positioning gap of a newly launched cardiometabolic drug and devised a strategy to reduce the gap. The study involved market research, data analysis, data modelling and strategy formulation. Supported the institutional sales team based out of North India

Tata consultancy services

System Engineer

Jun 2015 – Jun 2018 · 3 yrs · Kolkata, West Bengal, India

Helping clients in BFSI segment with Business Intelligence & Quality Assurance. Streamlined data quality processes using BI & Datawarehouse tools such as Datastage, Abinitio, Informatica. Helped clients gather insights using SAP BO