Apr 2017 – Aug 2018 · 1 yr 4 mos

• Own customer experience for catalog discovery and user communications. Deploy state of art technology like deep learning, image processing to the fields of Search, recommendations and notifications across all platforms including Android, iOS and web.

Jan 2016 – Mar 2017 · 1 yr 2 mos

• Own end to end search and notification portfolio to ensure customer delight on Android, iOS and Web
• Build machine learning based entity extraction framework in search to lay grounds for semantic search platform
• − Conceptualized the entire Semantic search pipeline to associate intent with user queries and find relevant results
• − Improved list to product detail ratio by 10% & conversion by 15%; competition benchmarking improved by 10%
• Build End to UI/UX experience of search for Android and iOS apps
• Launched Visual search on Myntra android app to improve product discovery from offline to online & user engagement
• − Two use-cases with UI developed - click images to find products and discover visually similar products in catalog
• − 20% improvements in CTR of visually similar products; Low adoption for click images but 1% higher user conversion
• Devised a segmented notifications framework to send targeted notifications based on user’s affinity for time and products
• − Big data analysis of constant stream of user generated events to capture actions; segmented notifs up from 7% to 20%
• Improved delivery rates on Android app by combining Pull(server led pings) and push (GCM) mechanism from the app
• Design an A/B test framework to execute experiments for determining right notifications frequency and format for users
• − Developed ability to test multiple formats, creative and number of notifications; Improved ops efficiency by 25%

Dec 2014 – Dec 2015 · 1 yr

• Own search discovery channel for India's best online fashion store and strive to provide world class user experience on mobile platform (Android & iOS)
• Create robust, scalable product search and shop experience on mobile app
• Improving relevance and search sort order based on user behaviour
• Personalising the search experience
• Improve targeted Notification and improve delivery rates to active users
• Handle scale and capping requirements for notifications
• Personalise notifications based on affinity to fashion products and brands

May 2013 – Dec 2014 · 1 yr 7 mos · Gurgaon, India

• 1) Launched first-of-its-kind, all devices responsive e-commerce website for the resume services
• Conducted customer surveys and studies to determine the customer browsing/purchasing behaviour
• Developed the wireframes and prototypes for the new website (desktop/mobile/tablets) and coordinated with design team for final site
• Drove the entire process from design to development to marketing of the new website
• Set up metrics using google analytics/ Heat Maps to regularly measure the health of the website
• Resulted in 3x increase in revenues after a month of the launch
• 2) Revamped the entire content section of the site to increase the user engagement on site
• Developed funnels and product interventions to initiate user actions for increasing the job applications and registrations via content section
• Coordinated with the design team to have a responsive website to enable the content consumption on the mobiles and tablets
• Coordinated with the tech team to transfer the code base from a .Net based framework to a django (python) based website
• 3) Led the development of vendor payment system from scratch to integrate the entire payment cycle of the third party suppliers with the existing e-comm website
• This product module was built with constant feedback from third party resume writers and Finance department of the company
• Follows Indian GAAP principles

May 2008 – Mar 2012 · 3 yrs 10 mos · Bangalore

• ASIC Designer – Improved chip design process & merged cross-product teams to create multi-million dollar impact
• Led design and system level verification team in one of world’s first quad(4) core mobile phone processor (Tegra3)
• Managed team of 3 for integration of baseband modem design to create Nvidia’s 1 st Application Processor with 4G
• 1 of 35 engineers selected for prestigious UK assignment, specifically to negotiate deliverables with modem team
• Created a complete scalable deadlock avoidance infrastructure by investigating data traffic patterns of chip for iGPU
• Conceptualized an XML based framework to merge video and image processing tests in disparate environments
• Convinced testing team managers to deploy improved structure; reduced 60% redundancy in test development time

Jul 2007 – Apr 2008 · 9 mos

• 1. Worked for FRLHT, Bangalore
• 2. Developed a CBIR(Content Based Image retrieval System), using PHP interface with Potgresql database.
• 3. developed a Matalab prototype to test the concept

Apr 2007 – Jul 2007 · 3 mos

• 1. Image processing techniques for feature extraction and matching of Medical Images.
• 2. Contributed to cardiac Atlas development process for GE, research published in leading biotech conference, MICCAI'08