Ananya Bhaskar

Operations Associate

Hyderabad, Telangana, India13 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved over 100% revenue targets at Google.
Led digital marketing campaigns for 60 SMBs.
Developed strong domain knowledge in insurance products.

Stackforce AI infers this person is a Digital Marketing and Sales Operations expert in the MarTech industry.

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Skills

Core Skills

Digital MarketingCampaign ManagementAdvertising StrategyCampaign OptimizationClient SupportSales ManagementInsurance Products

Other Skills

Data AnalysisClient Relationship ManagementSearch MarketingDisplay MarketingVideo MarketingAccount OptimizationDigital AdvertisingTeam TrainingLead ManagementMarket AnalysisMarketing StrategyTeam ManagementMarket ResearchCRMSales

Experience

13 yrs 9 mos

Total Experience

6 yrs 10 mos

Average Tenure

12 yrs 10 mos

Current Experience

Google

4 roles

Product Support Manager, Google Play

Promoted

Apr 2019 – Present · 7 yrs

Digital Marketing Strategist /Account Strategist

Promoted

Jan 2016 – Mar 2019 · 3 yrs 2 mos

Leading key media programs on Google AdWords and managing all strategic and tactical aspects of running Search, Display and Video marketing campaigns for a portfolio of 60 Small & Medium businesses based in US
Developing data-driven analysis and insights to improve campaigns’ effectiveness and value
Partnering with in market sales teams to drive campaign performance, upsell and increase revenue
Worked with large, complex clients and agencies to improve search marketing efficiencies through regular account optimizations, implementation activities and performance analysis
Managed a large client portfolio with multiple business model types - Multichannel sales, CPG, Lead Gen and eCommerce - Companies like Boscovs retail, Build a bear, Sugarbearhair, Gallup and American Greetings
Achieved over 100% revenue targets (~ $30M per Quarter) through scaled initiatives across book of business
Consistently surpassed targets with respect to cKPI improvement, product adoption (Audience solutions, attribution models, creative excellence and device depth etc.) and implementation rates.
Developed deep knowledge of Google products across Search, Display, and YouTube, with hands on experience with advanced optimization techniques, industry trends, best practices for AdWords Campaign build and optimization.

Digital MarketingData AnalysisCampaign ManagementClient Relationship ManagementSearch MarketingDisplay Marketing+2

SMB Account Optimizer

Jul 2014 – Dec 2015 · 1 yr 5 mos

Responsible for Strategizing with the in Market Sales Teams catering to NA SMB Advertisers for:
Identifying opportunities & working towards attaining the Online advertising goals as envisioned by the advertiser.
Building Advertising Campaigns, Restructuring accounts & Optimizing the advertising plan of the Advertisers for Best ROAS.
Leveraging Google's presence in Search, Display, Mobile Landscape & it's Products like Adwords, Youtube, Gmail for Providing Digital Solutions to Improve Sales & Branding for the clients.

Advertising StrategyCampaign OptimizationClient Relationship Management

Associate, Advertiser Services

Mar 2013 – Jun 2014 · 1 yr 3 mos

Helping SMBs in UKI in understanding & leveraging Google's advertising platform Adwords to improve their digital advertising presence & thereby benefiting their business.
Also Assumed additional duties of Team Workflow Lead & Quality POC

Advertising StrategyClient SupportDigital Advertising

Icici lombard

Sales Manager, Key Relations Group

Apr 2012 – Feb 2013 · 10 mos · Mumbai

Responsible for driving sales business for Mumbai Region with Key relationship Partners - ING Vysya Branch and Business banking and Bluechip
Developed strong domain knowledge on all personal and major commercial line products like Health insurance, Loan linked health insurance, Critical illness, Personal accident & Group health Insurance, Home, Auto, Workers’ Compensation and Marine insurance.
Developed and trained team of 10 Unit Sales Manger for selling multi-line insurance products through diverse distribution channels like Banks, Brokers, Tele-Sales, Direct Sales and other NBFC’s and maintained hygiene check through stringent audit measures
Developed and set processes to effectively manage leads to conversion.

Sales ManagementInsurance ProductsTeam TrainingLead Management

Indiabulls

Intern

Feb 2011 – May 2011 · 3 mos · Hyderabad Area, India

Analyzed the Marketing Strategies of Indiabulls in Fields of Stock Broking,Financial Services & Real Estate at National & Regional Levels.
Made recommendations For Improving Market Share & Client Retention

Market AnalysisMarketing Strategy