Aretha Pedely — Operations Associate

I translate global brand vision into local market resonance, ensuring that luxury identities remain culturally relevant and operationally flawless in the Middle East. With a career spanning the operational rigor of the United States and the high-velocity luxury landscape of the UAE, I identified a critical intersection in the industry: the gap between high-level creative strategy and the on the ground execution required to drive results in the MENA region. Currently, I serve as an EA and Brand Project Coordinator for Shocase and Art of Guitar in Dubai, where I orchestrate the delicate balance of brand integrity and commercial scale. My approach is rooted in Structured creativity leveraging a Master’s in Information Systems and Project Management to build the workflows that allow luxury, fashion, and beauty brands to thrive. Previously, I spent a formative tenure with Alshaya Group (Bath & Body Works), leading high-performance teams and managing retail operations that generated an average of AED 60,000 in daily revenue. My track record also includes scaling operations for Luxor Fragrances in the U.S., where I refined the systems that turn brand ambitions into measurable retail reality. Beyond my corporate role, I develop strategic market intelligence to analyze the nuances of brand licensing, market entry, and luxury distribution in the GCC. By deconstructing business analytics and regional trends, I showcase the rigorous logic required to navigate the Middle East’s complex retail ecosystem. If you are a brand director, founder, or strategist building something meaningful in the Middle East luxury space, I welcome the conversation.

Stackforce AI infers this person is a Luxury Retail Brand Management expert with strong operational and strategic capabilities.

Location: Dubai, United Arab Emirates

Experience: 7 yrs 7 mos