Nov 2019 – Jul 2022 · 2 yrs 8 mos

Feb 2016 – Oct 2019 · 3 yrs 8 mos

• Conceptualized and defined Bing’s product strategy to grow search volume & revenue within the Shopping segment through differentiated consumer experiences around saving time & money across Bing’s Web & Image Search, Edge browser & Bing rewards/rebates by leading a cross-GPM effort that resulted in Business Insider’s best Holiday shopping site as well as the holiday launch last year.
• Led GTM & traffic/acquisition initiatives for Bing Shopping around the holiday season (based on analysis of user journeys and entry points) that resulted in over 10M incremental searches on the new product.
• Launched multiple chatbot pilots featured at Build 2017, including the Bing Business Bot that saw 1000+ restaurants in the US sign up within 3 months. Defined the value proposition of chatbots & Search, identified pain points & key scenarios through market research to guide product vision.
• Identified and benchmarked Time to First Value and Churn drivers by driving the Dynamics 365 Customer Journey initiative across sales, customer success & engineering teams.

Sep 2010 – Jan 2016 · 5 yrs 4 mos

• Delivered an incremental revenue of $30M (based on product instrumentation) by defining and launching a suite of ad products. Managed a team of 5 PMs (influencing the outcome of 30+ Engineers).
• Drove $11M incremental Holiday season revenue through several adoption/growth strategies for our products including Ad Insight APIs (8M calls per day from Premium Advertisers/Agencies and Industry leading Marketing Automation tool providers) and inline experience for Budget Opportunities.
• Launched Bing Ads Keyword Planner for 200K advertisers to research & optimize keywords & bids for their search ad campaigns by defining product vision and leading large cross-functional teams (Engineering, Research, UX & Research, Marketing, Sales & Support and Yahoo!) to develop new algorithms and experiences such as the Keyword Planner, Keyword Opportunities and Microsoft Ads Intelligence.
• Doubled new customer sign-up rates (from <30%) for Bing Ads express in 2 months through rapid UX experimentation and an inline survey tool to identify & address some of their biggest pain points.
• Participated in and drove hiring for 75+ PM candidates (both laterals and through B-schools). Actively mentored several PMs through onboarding and career progression.

Jul 2008 – Aug 2010 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Enabled faster and more reliable decision support for the Analytics & BI data platform for the Search Ads marketplace, by defining adoption & performance metrics for key YSM features and leading the scale transformation (working with 15 Engineers & 10 Analysts).

Apr 2007 – Jun 2008 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Owned features around User Management (B2C & B2B) workflows and SEO/SEM readiness of Siebel 8.1 Self-Service E-Commerce. Conducted field release trainings, defined capabilities for the upcoming Fusion release.

May 2006 – Mar 2007 · 10 mos · Pune, India

• Developed marketing and sales kits and collateral presentations and accountable for pre-sales support.

Jan 2001 – Jan 2005 · 4 yrs · Mumbai Metropolitan Region

• Managed a team of 20 Engineers with E2E accountability (from pre-sales, requirements, design, development, testing and implementation) for multiple business applications of a large Energy Utility company in the US.