Aug 2022 – Mar 2023 · 7 mos

Sep 2020 – Aug 2022 · 1 yr 11 mos

• Responsible for an annual topline of Rs. 20Cr.
• Leading a team of 10 Sales Executives, 21 channel partners & 3423 retail partners
• Spearheaded the launch of 4 New products through BTL & digital initiatives to achieve a delta of +7% New product contribution to total revenue
• Training retailers and users on product use cases via digital modules to drive recruitment of users
• Strategized and piloted local activations that delivered 28% value growth at competition outlets
• Increased the distribution footprint by onboarding 747 new retail partners who contributed to 5% of annual revenue

Jun 2019 – Oct 2020 · 1 yr 4 mos

• STINT 1: Territory Sales In-Charge, Kolkata
• Drove distribution expansion and competition counteractions via loyalty programs & premiumization drives
• Delivered 30% volume growth in premium products, and increased effective coverage of New Products by 56%
• STINT 2: Business Development Executive, Kolkata
• Conducted consumer research to identify factors that influence purchase decisions & drive conversions
• Designed and piloted a framework to trigger trials through testimonials of hyper-local influencers
• Developed visual aids based on research to enable the field team to effectively educate users on product USP
• Delivered a tertiary growth of 65%
• STINT 3: Rural Expansion Project, Rajasthan
• Handled the launch of 3 new products in 2 rural towns
• Successfully relaunched Fevicol Championship Club (loyalty program)
• Expanded distribution footprint to 5 new rural towns
• Delivered a 68% increase in monthly revenue

Apr 2018 – May 2018 · 1 mo · Mumbai Area, India

• Conducted primary research to understand usage pattern and gaps in awareness and distribution of Aquaseal
• Calculated the Market Potential of Aquaseal versus other Sealers, and performed Competitor Benchmarking
• Formulated a strategy to influence Consumption Pattern of Sealers to replace NC Sealers in the market with Aquaseal
• Successfully piloted the strategy to achieve 40KL (three times the current sales volume) annual sales within a year

Mar 2017 – Nov 2017 · 8 mos · Chennai · On-site

• Conducted analysis of equipment and spare parts sold over FY 2012-2017 to identify the correlation between the two sets of data
• Used regression analysis to forecast future requirement of spare parts by value of customers and accordingly formulated a stocking plan
• Streamlined Equipment Commissioning Process by formulating a commissioning process
• manual/process checklist

Dec 2015 – Jan 2016 · 1 mo · Manila, Philippines

• Artesyn Embedded technologies is a global leader in the design and manufacturing of highly realiable power conversion and embedded computing solutions for a wide range of industries including communications, computing, healthcare, military, aerospace and industrial automation.
• The internship was split into two cycles; from December 2014 - January 2015 and from December 2015 - January 2016.
• Project on SGI 476W AC-DC Multi Output Power Supply
• o Underwent a course for engineering trainee on the basics, software and testing processes for switch mode power supply
• o Assisted in the development of a Multi Output Power Supply Unit through lab testing