Jun 2023 – Jan 2025 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

• Campaign Management: Ideated and executed various campaigns to build brand trust and visibility. Notable campaigns include "Stamps by the Champs" featuring 7-8 influencers, "Skills Maange More" during Diwali, and regional campaigns with state-level brand ambassadors.
• Brand Affiliation Programs: Organized and executed brand affiliation events in Delhi and Ahmedabad, targeting VIP players. Successfully engaged over 700 players, achieving high participation and brand loyalty.
• Testimonials Initiative: Spearheaded a nationwide testimonials project, capturing 25 authentic user experiences from key markets like Karnataka, Kerala, Maharashtra, and Tamil Nadu to build trust and authenticity.
• Auto Branding Campaign: Launched a large-scale auto branding initiative in Eastern UP, deploying 1,750 branded autos in cities such as Varanasi, Agra, Allahabad, and Kanpur, significantly enhancing brand recall and awareness.
• Influencer Campaigns: Managed multiple influencer campaigns, collaborating with both micro and macro influencers to promote brand IP and tournaments, resulting in impressive social metrics (e.g., 3 million views, 1.6 million reach).
• Brand Track Research: Collaborated with third-party agencies to execute comprehensive brand track research, focusing on metrics such as spontaneous awareness (SPONT) and top-of-mind awareness (TOMA).
• Social Media Strategy: Revamped Junglee Rummy’s social media identity and content strategy, integrating A/B testing and AI tools to optimize performance and engagement across platforms like YouTube.

Apr 2021 – Jun 2023 · 2 yrs 2 mos

• Ensure strong brand presence in online channels
• Act as a business client partner and creative project manager, as well as a creative contributor to
• multiple projects including design, digital marketing and video production services.
• To support campaign development process by owning the end-to-end management.
• To drive development and execution of creative projects with cross-functional teams by
• maintaining a detailed project plans.
• QC all brand work going out into the market.
• Assist in developing effective media campaigns and choosing appropriate distribution channel.

Sep 2020 – Apr 2021 · 7 mos

• Associate Brand Manager for Ace2Three Rummy.

May 2019 – Sep 2020 · 1 yr 4 mos · India

• Developed pitches & brand strategies for new prospective clients across industries with a 33% conversion rate.
• Drive the social & creative mandate for the client through video promotion campaigns, topical posts, influencer and engagement-led activities.
• Own the social media calendar & led the execution of digital campaigns end-to-end as the brand voice within the agency for a leading consumer durable brand.
• Optimizing campaigns & reporting results for various digital campaign KPIs to the client.
• Competitor benchmarking & sentiment analysis using tools such as Sysomos, Unmetric, Talkwalker Similarweb, comScore to develop data-driven marketing strategies

Apr 2018 – Jun 2018 · 2 mos · Bengaluru, Karnataka, India

• Created a selection process to identify the well performing products on competitor website using parameters like customer rating, customer reviews and comments and benchmarked the same ASINs on A.in platform.
• To ingest relevant generic keywords into the identified selection to make them visible to the customer, in turn improving its Impressions, Glance Views and Gross Merchant Sales.
• Recommended automation by having a keyword repository to save on manual work for future projects.

Jun 2015 – Nov 2016 · 1 yr 5 mos · Gurugram, Haryana, India

• Worked in Retail Intelligence department in a client facing role.
• Handled projects for Dell, Hindware and Samsung India during the tenure.
• Key responsibilities involved mystery shopping, getting retail audits done for clients across India, conducted 300/400 monthly audits.
• Handled a team of 100 auditors across country ensuring smooth running of projects.
• Youngest employee to win Champ of the quarter award for OND 2015 (Q4, 2015).