Animesh Sinha

Operations Associate

Bengaluru, Karnataka, India8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in business finance and pricing strategy.
Led initiatives reducing losses and improving GMV.
Expertise in financial planning and analysis.

Stackforce AI infers this person is a Business Finance and Pricing Strategy expert in the eCommerce sector.

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Skills

Core Skills

Financial PlanningBusiness FinancePricing StrategyData Analysis

Other Skills

SQLFinancial ReportingAnalytical SkillsRoot Cause AnalysisStrategyPower BIMS OfficeBusiness AnalysisManual TestingTest CasesTest PlanningMicrosoft ExcelQuality AuditingBusiness StrategyBusiness Development

About

Dynamic professional with a proven track record in business finance, pricing strategy and customer centric roles. Currently a Business Finance Executive at Flipkart, utilizing financial acumen and strategic insights to optimize business performance.

Experience

8 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

3 yrs

Current Experience

Flipkart

5 roles

Assistant Category Manager- Fashion

Sep 2025 – Present · 7 mos

Led Loss Reduction charter for FK Fashion delivering annual goodness of ~30 cr
Program Managed the Returns reduction charter achieving 4% YoY improvement in net GMV
Part of the core team for multiple initiatives such as OBD, VMS, Tag Loops and SWP (ship without packaging) to reduce the returns% and fraud losses across the Lifestyle BU

Business Finance Executive

Promoted

Mar 2023 – Aug 2025 · 2 yrs 5 mos

> Financial planning & analysis of the MP business, spearheading the top-line & bottom-line growth
> Program-managing MP Losses charter: reducing the ecosystem losses by arresting frauds & leakages
> Finance partner for the Returns project aimed at reducing overall customer returns on the platform
> Month End Closures.
> Reduce the Seller Support Cost by ~21Cr (automated the process)
> Driving the investment strategy for MP and partnering with business & category teams for execution
> Roll-out, aligning stakeholders & impact-analysis for the revision & simplification of sellers’ rate cards

SQLFinancial ReportingFinancial PlanningBusiness Finance

Brand monetization

Nov 2021 – Apr 2022 · 5 mos · Bengaluru, Karnataka, India

Track brand’s offline catalogue to ensure all relevant selection is present in Grocery.
Working with KAM team to create a marketing calendar based on vendor's objectives
Support participation of brand in Grocery programs
Identify consumer and competitor trends to come up with a plan of action at the right time
Understand consumer behaviour, preferences and strategies followed by competitors
Ensuring the best input from brand is updated for customer interface on product detail
Pages through perfect Images, Product descriptions, etc.
Ensuring that the correct banner and callout is added in the Grocery and Flipkart
homepage
Tracking the consumption and views of the Brand on a daily basis
Planning and strategizing of the campaign, offer and banner creation, and as well as ensuring growth for the brand.

Pricing and Promotion Analyst

Promoted

Mar 2021 – Nov 2021 · 8 mos · Bengaluru, Karnataka, India

Offer Configuration
Price Crawling
Identify consumer and competitor trends to come up with a plan of action at the right time
Business Planning
Pricing uploads
Limit Restriction of the product
Creative changes, Banner changes
Follow up with the merchandising team to ensure that the offers are reflecting on the app on time.

Senior Consultant

Sep 2017 – Oct 2020 · 3 yrs 1 mo · Bangalore

Email support
Resolve the query of the customer
Audit the calls and chats
Conduct feedback session to the consultant
Work with the training team for process improvement

Meesho

Product Pricing Analyst

Apr 2022 – Feb 2023 · 10 mos · Bengaluru, Karnataka, India

Maximized organizational profits by analysing companywide pricing against market rates and built long lasting supplier relationships by providing competitive solutions for suppliers.
Working with complex data sets to help organization determine and set competitive prices to gain market share and achieve revenue goals.
Involved in complex pricing that reflect margins for promotional and seasonal pricing based on competitor, market, and customer data.
Leading the team to provide support to suppliers to work on their prices as per their cost and margins.
Leading a supplier excellence team who are responsible for all the supplier queries related to pricing.
Building processes as per the business requirements for pricing charter.
Process improvements, new SOPs and responsible for automations.
Part of all the promotion and price drop activities across Meesho.
Worked along with the products team to launch Price Recommendation tool as part of automation, and in return this increased the supplier satisfaction ratio by 2.5X.
Helped the teams to successfully launch the dual pricing (Return Unbundling) and managing the entire process after the launch.