Sep 2024 – Nov 2025 · 1 yr 2 mos · Bengaluru · On-site

• User Acquisition & Growth
• Leveraging Generative AI to reduce customer acquisition cost.
• Zepto Daily
• Launched Zepto's Loyalty Programme 2.0 , resulting in x% increase in user order frequency.
• Zepto Fresh
• Grew Zepto OPD by xx% by behaviour shaping users leveraging pricing optimisation for key categories like Vegetables, Fruits, Meat, Fish and more.
• Zepto Cafe
• Grew Zepto Cafe 60% MoM via strategic on-app and off-app growth levers.
• Launched Zepto Cafe App - become one of the top 10 apps in F&B category on Playstore and App Store within a week of launch.

Jun 2022 – Sep 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• 1. Overseas Growth - ShareChat Live
• Grew ShareChat Live overseas MRR by 40% MoM .
• 2. Consumer Experience, Sharechat
• Product Lead for Sharechat CX, working to make the most immersive social media app on Earth.
• Key Focus Areas are App Performance, Core Feeds, UX Optimisation, Video Playback Optimisation
• 3. Notifications, Sharechat
• Product Lead for Sharechat’s Notification System which delivers 3Bn+ notifications each day and 20%+ of platform DAU.
• Achieved Incremental DAU of 2.5% and user retention gain of 1.5% through various personalisation,
• user experience and design-driven optimisations using AB Experiments even though platform DAU fell by
• ~20% in the same period.
• 4. E-commerce, Moj
• Product Manager for e-commerce on ‘Moj’, India’s largest short video & live platform.
• Launched Moj Shop, a centre for shopping content on Moj, which led to a 2X gain in GMV/View in Live Shopping, in collaboration with Flipkart, India’s largest e-commerce platform.

Dec 2019 – May 2022 · 2 yrs 5 mos · Bengaluru Area, India

• Driving product-led growth, customer lifecycle management and user research initiatives for 1Weather - The top weather app in the USA with 20M+ users.
• Improved user activation by 20% via contextual nudges on different touchpoints such as home-screen widgets, app icon & automated notifications.
• Increased daily sessions by 10% by automating & personalising weather news updates.
• Revamped critical weather alerts service, eliminating duplicate alerts, increasing delivery rate by 20% and CTR by 10%.
• Increased app store rating by 12% by implementing In-App Review API at the strategic touchpoints.
• Improved user activation rate by 5% by optimisation of location input flow.

May 2019 – Nov 2019 · 6 mos · Bengaluru Area, India

• Ran App performance marketing campaigns across Facebook, Google Ads, Tik Tok Ads, DSPs,
• Ad Networks handling 300,000+ USD in ad spend.
• Achieved industry benchmark CPI of <2 Rs through rigorous A/B Testing.
• Helped product prioritise new features before they were actually built by campaigns involving the feature and monitoring metrics such as CTR & CVR.
• Ran user growth pilots by scoping potential channels, launching campaigns, defining budgets and success metrics.
• Increased organic installs by 20% via keyword optimisation & AB Experiment on Playconsole.
• Improved Playstore conversion rate by 15% by experimenting with visual and text assets.

Sep 2017 – Mar 2019 · 1 yr 6 mos · Jhansi

• Noteseasy enabled students to buy study notes, books and refurbished study materials online for competitive examinations such as GATE & IIT JEE from verified sellers in coaching hubs across the country, such as NCR, Kota & Hyderabad.
• Managed everything from Product Management, Logistics Management, Support, HR and more.
• Built a hybrid team of 8 to manage tech stack, marketing, logistics and customer support.
• Generated GMV of over INR 2 million in 2018.
• Established quality backlinks leading to over 300,000+ page views on Noteseasy.in in 2018 with 0 ad spend.