Sep 2024 – Sep 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

• 1. New User Conversion
• 2. Early Lifecycle management of users
• 3. Engagement (improving ordering frequency and number of SKUs tried) and Activation (building a journey from first order to 5th order)
• 4. Building Loyalty Plan
• 5. Reactivation of lapsed users
• 6. Gross to Net Sales optimisations by controlling product and coupon discounting
• 7. CRM and App Merchandise & Layout
• 8. AOV and UPO (units per order) improvements to improve ARPU
• 9. A/B Experimentation for optimisations on platform charges, delivery fee, cohort - based strategies

Jul 2023 – Jul 2024 · 1 yr

Jul 2022 – Jul 2023 · 1 yr

Jun 2021 – Jun 2022 · 1 yr

• Responsible for the overall P&L of the card game called “Call Break”, user growth, contribution margins and user experience
• Data driven decisions to conduct A/B tests and identifying cohorts of users to target through personalised offers and experience leading to 10% GMV increment WoW
• Studied and researched gamers behaviour to understand motivations to play real money gaming and tipping points to churn out
• Improved new user retention from 15% to 25% through revamping FTUE (first time user experience)
• Improved Active User retention from 60% to 73% through solving for win-rates and up-skilling users
• Solved for low GPU (games per user) and low ATV (average transaction value) through data-driven experiments for segmented users
• Worked on CLM (customer lifecycle management) to help improve DAU (daily active users)
• Improved DAU to CPDAU (cash-playing daily active users) conversion through strategic interventions and a gamified experience for users
• MoM planning and category roadmap through stakeholder management and coordinating amongst Tech, Product and Marketing teams

Nov 2020 – May 2021 · 6 mos · Bengaluru, Karnataka, India

• Managed growth, revenue, and P&L of the largest category (UPSC). Grew revenue by 40% through strategic GTM activities, fixing revenue levers, and improving the value offering
• Conducted various user research studies to identify potential problems preventing students from subscribing for Unacademy product
• Worked on improving the AARRR funnel to increase monthly revenues to $2M from $1.2M
• Introduced "Schedule a Demo Session" feature on Iconic Subscription to focus on driving upgrades resulting in 25% revenue growth in the first month itself
• Created a large network of affiliates and enabled a low-cost distribution funnel resulting in affiliates contributing to 5% of the revenue share
• Built a massive offline distribution network to diversify traction channels driving top-line of the overall category

Jun 2019 – Nov 2020 · 1 yr 5 mos · Gurgaon, India

• 1. Commercial Due Diligence: FSI: Strategy & Diligence
• Engaged by a Private Equity client to perform diligence on a target in the Insurance Industry in Canada
• Executed market analysis to understand the impact of changing market conditions and customer preferences on target’s near-term business outlook and future operability
• Studied competitor landscape and value chain highlighting capabilities and performance of key players
• Conducted primary research spanning 20+ interviews with customers, competitors and market experts
• 2. Operational Due Diligence: TMT: Strategy & Diligence
• Worked on a Carve-Out Diligence to estimate standalone headcount and non-headcount costs for a client in the TMT industry and high-level TSA (Transition Service Agreement) guidance
• Identified EBITDA savings worth $10M through contracts negotiation, workforce optimization and improved asset utilization
• Conducted CXO and expert interviews to benchmark standalone costs and OpEx estimates
• 3. Growth Strategy: Auto Industry
• Advised a global Railway Engine manufacturer to grow organically and inorganically by increasing revenue and product portfolio in the Railways Industry
• Analyzed client’s existing portfolio and white spaces in the industry to come up with potential growth pathways
• Value Chain analyses to explore forward and backward integration opportunities, potential acquisition targets to deliver synergies and global partnership opportunities to deliver growth targets

Apr 2018 – May 2018 · 1 mo · Bengaluru Area, India

• Analyzed macro, sector and company fundamentals to identify investment opportunities for clients
• Conducted research and worked on thematic investment piece to recognize market and economic trends
• Built, maintained & updated forecast & valuation models and created stock pitch reports for investors
• Recommended on the buy/sell rating of multiple stocks after in-depth analysis & study of current trends

Nov 2014 – May 2016 · 1 yr 6 mos · Noida Area, India

• Work Role
• Accomplished 15+ projects covering a wide spectrum of areas such as market assessment, industry analysis, company profiling, supplier evaluation and cost structures
• Catered to 3 Fortune 500 companies (combined revenue of $200bn+)
• Worked for clients across various industries such as FMCG, Healthcare, Pharmaceutical, Utility and IT
• Executed project sections like market sizing, outlook, trends, cost structure and supplier landscape
• Projects
• Conducted a market intelligence study for a global Pharmaceutical client (revenue $20bn+) to understand the usage of RFID tags in pharmaceutical supply chain to prevent counterfeit of drugs
• Steered a study on supplier market assessment of general surgery devices for a global Pharmaceutical client ($75bn+ revenue) to understand competitor and supplier landscape, and analyse sourcing strategies
• Conducted extensive primary research with industry experts, supplier associations and independent consultants to generate key recommendations pertaining to sourcing strategies of general surgery devices
• Generated market insights for a UK-based infrastructure company through an assessment study of UK Logistics Market to help the client select appropriate logistics vendor
• Identified 4 of the best vendors in terms of prices and process competitiveness for an IT Vendor study for a Chemicals Manufacturer company ($15bn+ revenue)
• Developed a unique vendor scoring system which was commended by the client for rating in terms of prices, process efficiency, services offered and best practices
• Developed the Total Cost of Ownership (TCO) model for nuts and seeds for a global F&B client
• Prepared a detailed analysis on global pumpkin, almonds and peanuts production identifying top three producing nations and future production trends
• Ascertained the DDP costs of sourcing nuts and seeds from key growing regions to select delivery destinations

Jan 2013 – Jun 2013 · 5 mos · New Delhi Area, India

• Worked in the industrial department as a graduate trainee for 6 months.
• Predominantly worked on developing an air filter for bulldozer for the government institution, BEML ( bharat earth's movers limited)