Mar 2022 – Dec 2022 · 9 mos · Bangalore Urban, Karnataka, India

• 1. Engaged in roles encompassing Growth Marketing, Product Marketing, Brand Marketing, and Influencer Marketing.
• 2. Implemented Markov Chains to establish Marketing Channel Attribution, meticulously determining the appropriate attribution, efficacy, and retroactive analysis windows for diverse Marketing Channels, encompassing both Brand and Growth endeavors.
• 3. Oversaw a team of six analysts dedicated to the Growth Analytics Charter for the India RMG.
• 4. Executed RFM Segmentation, yielding a substantial 25% reduction in marketing expenditures.
• 5. Developed a highly accurate LTV (Lifetime Value) Prediction Model, forecasting a user's lifetime value with a remarkable 90% precision after a 7-day platform engagement.
• 6. Deployed a Multi-Touch Attribution Model to discern the effectiveness of various onboarding brand marketing channels, including Print Media and TV Media.
• 7. Implemented automated campaign optimization based on RoAS (Return on Ad Spend) to strategically curtail high-cost campaigns across diverse channels.
• 8. Engaged in forecasting initiatives aimed at maximizing Monthly Active Users (MAU) and Average Order Value (AOV) by strategically allocating the monthly marketing budget across various channels for both acquisition and retargeting purposes.

May 2021 – Feb 2022 · 9 mos · Bangalore Urban, Karnataka, India

• 1. Promoted to Analytics Lead in Feb’22.
• 2. Worked with the Product Team to improve funnels for high-impact games such as Poker and Fantasy Sports. Improvement of 15pp in conversion. (60% vs. 75%)
• 3. Identified issues resulting in reduced failure rates in the poker card game by four times. (30% vs. 6%)
• 4. Designed missions tailored to each game to improve engagement and D1 retention by approximately 10pp. (~55% vs. ~45%)

Aug 2020 – May 2021 · 9 mos · Bengaluru, Karnataka, India

• 1. Incorporated a machine-learning algorithm to understand user journeys, resulting in improved engagement and conversion. (Two-fold increase in conversions).
• 2. Developed a user segmentation to identify the different cohorts of customers who have interacted with the platform in the past six months. (30% reduction in marketing costs)

Apr 2020 – Aug 2020 · 4 mos · Bengaluru, Karnataka, India

• 1. Improved customer experience by defining the ideal behaviour of delivery executives through data. Experimented with different cohorts of delivery executives to measure the impact. (An improvement of $450k in revenue per month.)
• 2. Revised cancellation policies: Defined the customer cancellation policy while maintaining a balance between fee recovered and retention loss post-fee charge. (A savings of ~$1.2 million per month).
• 3. Designed a governance framework to monitor delivery executives and restaurants across different metrics to spot abuse.
• 4. Got Promoted to Senior Business Analyst in April'2020.

Dec 2018 – Apr 2020 · 1 yr 4 mos · Bengaluru, Karnataka, India

Sep 2017 – Dec 2018 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• 1. Communicated directly with clients for all functions including data interpretation and exploration, strategizing solutions, etc for a US-based healthcare organisation.
• 2. Optimised Marketing Campaigns for acquiring new members of insurance for areas/states with the lowest registration rates. (~5% improvement in the registration rate.)

Jul 2016 – Dec 2016 · 5 mos · Pune, Maharashtra, India

• 1. Worked as a Finance Reporting Intern under RFDAR(Risk and Finance Data Analytics and Reporting).
• 2. Worked on the Operational Risk Metrics ( Financial, Human Capital and OpRisk) reporting for risk assessment under COO function.
• 3. Performance and SLA Metric Data Collection, validation and calculation from different Credit Suisse Functions such as Data Governance, Production, Reporting Analysis and Scenarios and Impact.
• 4. Worked on Regulatory Regional SLA reporting for APAC, US and UK legal entities.
• 5. Derived the process for regulatory reports for data collation, analysis and report preparation that includes Credit Suisse BCBS-239 Regulatory Compliance Reporting.
• 6. Prepared the monthly Managemnt deck to help senior management in strategic decision making.
• 7. Interacted with the cross geographical stakeholders on day-to-day basis to get the highly confidential data.
• 8. Implemented Quality governance in the team for continuous improvement and quality reports delivery.

May 2015 – Jul 2015 · 2 mos · Panaji, Goa, India

• Project on AdvantAge Card Scheme