Nov 2019 – Apr 2020 · 5 mos · Bengaluru Area, India

• Heading the Category of Men's Apparel & Special Projects
• Responsible for Building Private Label Brand for Men's Apparel for GlowRoad
• Planning and Executing Platform Level Sale Campaigns to increase visibility of Private Label & Other Special Project
• Initiatives

May 2018 – Apr 2019 · 11 mos · Bengaluru Area, India · On-site

• Heading the Category of Men's Apparel
• Own end to end responsibility of the Re-seller &
• customer experience and growth of the category
• Work with top brands to ensure the relevant selection
• and best customer offers across brands on the platform
• Responsible for driving all category related metrics and
• P&L of the category and Responsible for creating
• strategies to ensure growth
• Ideate and execute marketing and promotional
• campaigns for the category, working closely with
• external as well as internal stakeholders
• Understand Re-seller needs and incorporate them into
• the strategic roadmap and drive major changes or
• enhancements for better customer experience
• Launch new products on the platform, keeping in mind,
• latest consumer trends and brand inputs
• Plan App Feeds everyday for effective visibility of all
• categories and ensure feed freshness
• Handling a Team of KAM's and ACM's

Jan 2017 – Apr 2018 · 1 yr 3 mos · Bengaluru Area, India

• Identify and Expand in categories and cities where company has good scope of business.
• Research & Build Matching attributes to ensure better matching leads to vendors and Learners
• Configure categories and ensure matching algorithm correctness and provide relevant & most accurate leads to the vendors.
• Monitor traffic & lead inflow and suggest improvements for potential categories.
• Monitor & Manage Marketplace metrics and ensure smooth flow of Business.
• Monetize each lead in the system and push for Slot optimization.

Dec 2015 – Dec 2016 · 1 yr · Bengaluru Area, India

• Heading the category of Appliances.
• Responsible for promotions and campaigns of assigned category.
• Responsible for the category expansion in terms selections count
• Analyzing the website traffic and conversation on daily basis for the assigned category and
• forecasting the demand.
• Blocking the Stock from the vendors depending on the product demand in the market
• Strategizing and activating Product level promotion campaigns through offers, combos & deals
• Lead Profitability and Value Optimisation through Sourcing & Local Catalogue Building,
• Increasing Brand commissions, Seller negotiations, and burn minimisation
• Planning PLA, GDN, MPA, Affiliates campaigns to increase the overall GMV.
• Seller Account Management for the key sellers
• Design and execute campaign Calendar for entire Mebelkart’s categories on the website and various Marketing channels.
• Define processes for smooth execution of day to day operations for Campaigns execution.
• Responsible for improving the customer experience on site in terms of Bounce Rate and average time spent on site by planning better category landing pages.
• Evaluating the performance of the campaigns on different digital mediums in terms of CTR, CR, CPL.
• Planning monthly Merchandising calendar and coordinating with different teams to ensure the effective execution.

Mar 2014 – Jul 2015 · 1 yr 4 mos · Chennai Area, India

• Understand products and services offered by Amazon Services and be able to articulate its functions and benefits to external audiences.
• Define the seller base and industry verticals for various Amazon services using Market knowledge.
• Identify valuable sellers and selection for Amazon services.
• Acquire retailers with valuable selection and establish long-term partnerships.
• Own and manage integration of portfolio of sellers and help them become self-reliant through basic training.
• Track and monitor performance and sales of key partners to manage their performance

Apr 2013 – Mar 2014 · 11 mos · Chennai Area, India

• Work closely with Corporate Marketing to design and execute
• pre-agreed strategies built around developing new business growth.
• Drive “Request for quote” process with new prospects.
• Open business development dialogs with strategic customers. Particular interest is to build a few
• large strategic accounts.
• Interface with existing strategic customers to solidify mutual expectations of performance and
• growth.
• To liaise with corporate contacts, build and develop relationships
• To assist with the preparation of contractual agreements and ensure that these are fully adhered to
• To ensure account meets its income targets
• To effectively solve problems and manage risk to ensure achievement of targets
• To input creative solutions to maximize opportunity
• Client Accounts Handled during the tenure:
• 1. Alstom
• 2. Renault Nissan
• 3. Kone Elevators
• 4. Valeo systems
• 5. Bally Technologies
• 6. Par Formulation

Jan 2013 – Mar 2013 · 2 mos · Bengaluru Area, India

• Project on: Holistic Marketing Approach of Arvind Ltd

Aug 2012 – Sep 2012 · 1 mo · Hyderabad Area, India

• Organisational Study of BHEL Hyderabad