Nov 2024 – Jul 2025 · 8 mos · Bengaluru, Karnataka, India

Dec 2022 – Nov 2024 · 1 yr 11 mos · Gurugram, Haryana, India

Jan 2022 – Dec 2022 · 11 mos

• Setting and achieving aspirational growth targets for the online side of the business
• Building the Joint Business Plan, defining the metrics, and driving the sales of the specific eCommerce accounts and building relationships with the Planning and executing complete business operations of e-commerce at each level.
• Front end operations, Product Assortment, Supply chain, Distribution and CRM, and brand marketing activities to increase the digital presence of the brand and product performance.
• Building the forecast at a product at region and account level; monitoring the products listed and ensuring the deliveries of orders to achieve a market share of products.
• Accountable to deliver eCommerce sales targets.
• Performing analysis on sales on weekly basis in-order to prepare for stock planning, offers planning and price drop planning.
• Keeping a close eye on competition for their new launches as well as offers on existing models.

May 2020 – Dec 2021 · 1 yr 7 mos

• Business Growth: Managing all initiatives for increasing vivo's offline market share, including competitive analysis, sales forecasting and price drop analysis. Planned and implemented vivo Smart Retail project which helped offline retailers to sell their products during lockdown. The platform helped generate 3lac+ enquiries for vivo devices and 1 lac+ home deliveries were done through the platform.
• Customer Experience & Retention: Through our specifically selected and trained sales team, we worked on developing premium services for our consumers. In 2021, XCare was launched with three services: Home Delivery, Virtual Live Demonstration, and Call Back Assistance.
• New Product Launch Planning: During the launch of premium X and V series, worked closely with the GTM (go-to-market) team to develop and implement tactics to generate buzz in the offline sector using our salesforce.
• Market Research: Weekly meetings with salesforce to better understand market conditions and sentiments in the smartphone sector, as well as our brand and its competitors. To gain a deeper understanding of our target audience's needs and aspirations, we hold monthly feedback meetings with consumers of other companies as well as vivo.
• Offline Promotional Activations: Idea generation and implementation for mall events, college activities, and IPL activities. Special planning was undertaken to gratify our customers during 2021 vivo IPL.
• Sales Force Retention: Designed a certification program to identify highly competent and motivated employees, and customized career progression plans for each based on their unique traits. Developed an attrition management system for the sales team, which displayed graphically instructive dashboards on attrition of high-performing employees using Tableau.

May 2019 – Apr 2020 · 11 mos

• Business Growth: Coming up with strategies on how to improve market share of vivo in offline space and improve visibility in the allocated region.
• Team Handling: Headed a team of 2 Team Leads and 40 Sales Promoters (approx.) where focus was laid on ensuring proper stock replenishment system is being maintained and relationship building with retailers.
• Data Analysis: Working on dashboards for key retailers in the market to show the possibility for incentive earning with the brand compared.

Apr 2018 – Jun 2018 · 2 mos · Delhi

• Prepared a plan to build a community for loyal Decathlon Customers.
• Conducted Market Research to assess consumer’s preference for cycle brands, brand awareness, and build new ways to enhance Decathlon’s brand presence.
• Handled and interacted with customers in store while facilitating online and offline sales.
• Prepared strategies to improve Decathlon’s brand awareness and implemented one such strategy of Community Building.

Aug 2017 – Mar 2019 · 1 yr 7 mos

May 2016 – Jun 2017 · 1 yr 1 mo · Gurgaon, India

• Part of Selection and Assessments team under Talent, Rewards and Assessments
• Was handling South East Asian client of AON Hewitt specifically Malayasia, Thailand and Singapore.
• Responsible for setting up pre-hiring and post-hiring assessments for clients and supporting the clients with their queries during go-live days.
• Responsible for understanding client’s requirements and providing them with the best possible solution.