Jan 2023 – Nov 2024 · 1 yr 10 mos

Apr 2022 – Dec 2022 · 8 mos

Mar 2021 – May 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Looking after Staples Category
• Responsible for Category Design, Topline, Bottom-line, Conversion & Customer Growth metrics
• Built Selection Design & Pricing Strategy to match customer shopping behavior, drive perception and maintain bottom-line

Jun 2020 – Mar 2021 · 9 mos

• New City Selection Design
• Existing city Selection revamp via new additions (seasonality, MT top sellers) and churn on non-performers
• Null Search & Search CTR improvement across all Categories
• Creation of Selection tool for Business to increase productivity and revamping shopper survey

Oct 2019 – May 2020 · 7 mos

• Sales Planning
• Inventory Health Charter
• Pricing & Bottomline Charter
• New Brand Onboarding
• AOP creation
• Topline & Bottomline for Big Billion Day & other events

Feb 2019 – Oct 2019 · 8 mos

Apr 2018 – Jan 2019 · 9 mos

• Gyproc: New Product Creation in Wall Plaster Market
• Conducted market research & shortlisted opportunities for replacement of Wall Plaster from 25+ construction sites in Mum-Pune
• Co-created & tested new Levelling product for Concrete Walls leading to labor, material savings for builders
• Calculated market size, launch plan & profit margin after working with contactors, R&D & developers (customers)
• Saint Gobain Glass: Go-to-Market Strategy for Saint Gobain Assured Initiative
• Mapped out the glass purchase process & profiled market players (architect, builder, fabricators, contractors) across 10 cities
• Segregated modes of market entry & matched them to target each player based on their role in glass purchase process
• Prepared separate pitch for each player to be carried by Saint Gobain Sales team of 10 people in West
• Grindwell Norton: Product Launch Strategy for 4 Products: Glass Fiber Scrim, Mesh, Tape & Grid
• Provided market landscape & competitor benchmarking via interviews with vendors, architects & contractors
• Finalized target market for Glass Fiber Scrim out of 16 potential markets from primary research across 5 major cities
• Curated a list of potential, ready-to-convert customers with estimated yearly revenues of 10Cr +

Apr 2017 – May 2017 · 1 mo · Mumbai Area, India

Jun 2015 – May 2016 · 11 mos

May 2014 – Jul 2014 · 2 mos

• Developed state-of-the-art algorithms for blood vessel extraction from color images of the retina. The net output could beat human observer accuracy at the task thus removing the need for doctors to manually do it. A patent has been issued for the same.