Oct 2024 – Mar 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

Jun 2021 – Oct 2024 · 3 yrs 4 mos · Bangalore Urban, Karnataka, India · Hybrid

• Revolut launch in India - zero to one MVP product strategy and roadmap, Product Development, Growth & GTM Strategy and Project Management. Products led: Cards, US Stocks and Credit

Oct 2019 – May 2021 · 1 yr 7 mos · Greater Bengaluru Area

• Responsible for Revenue for Health & Wellness categories (Care.fit centres, Online doctor consultations, Online therapist consultations, Nutritionists consultations, Diagnostics @ home, Kaya Clinics, Online Personal Training, Supplements, etc.)
• Scaled Revenue for care.fit centers by 2x+ by streamlining sales & marketing processes
• 3x growth on the care.fit health check-up hero product by revamping messaging & distribution strategy
• Streamlined acquisition channels - performance marketing, growth partnerships, B2B sales, offline
• Boosted conversions - Funnel & CLC improvements, new offer/pricing constructs, CRM, BTL
• Successfully executed GTM and scaled skin & hair to 20% of overall revenue in just first 3 months
• Managed the launch and growth of digital care.fit services (online doctor, therapy, diagnostics at home, etc.)
• Ramped up the revenue to pre-Covid levels in just 3 months after the pivot to all-digital strategy
• Managed both brand (TVC, radio) and performance marketing (FB, Google) spends of ~ 5 Cr
• Led product and supply executions to drive 1:1 online therapy revenue to > 1 Cr in a quarter
• Managed a team of rockstar performance marketers, brand marketers, BD, sales ops, content writers, designers, etc.

Dec 2017 – Oct 2019 · 1 yr 10 mos

• Growth and P&L owner of two emerging high value categories for Uber India - Premier & XL, delivered growth rate of 100% in just 9 months
• Built the entire Premier category from scratch - from envisioning the product (driven by customer insights) to executing and scaling across IndiaSA
• led consumer research efforts to carve out a premium product delivering best Uber experience at slightly premium price point
• Implemented various innovative and out-of-the box solutions to deliver the experience - bold marketplace implementation, created a dedicated supply base, set up operations on ground for car inspections and driver training
• Responsible for balancing marketplace on Premier - higher earnings for drivers vs reliability for riders.
• Achieved the highest ever rider NPS on Premier compared across all products at Uber
• Worked with various city leads and POCs to scaled the process to all cities - replacing uberX with Premier
• Optimised on pricing, supply availability, rider incentives to drive growth and balance driver sentiment and earnings
• Achieved 10%+ higher earnings per hour and NPS for Premier drivers compared to city drivers
• Worked with the brand team to launch Uber Premier Integrated Marketing Campaign and drive up adoptions and awareness by 2 folds

Aug 2017 – Dec 2017 · 4 mos

• Single-handedly led the launch of rider subscription product in India - 'Ridepass'
• Worked dedicatedly with the products team in HQ to iron out India specific issues (cash, pool trips, etc.) and tested the product extensively to make India the only country after US to launch this feature
• Collaborated across tech, product, BD, legal, tax, finance, media and marketing teams (across HQ and India) to make the launch possible
• Overachieved all the launch target metrics - Passes Sold (50k+), Opt-in (better than launch month in US), Cost Per Incremental Trip (better than any promos' performance)
• Lead the growth of intercity product as well (Mum-Pune route and launched other routes across India)
• Came up with a very innovative solution to boost the return trip % (from <10% to 50%+) for drivers (by launching surprise view), which boosted driver earnings and reduced product investments significantly

Dec 2016 – Aug 2017 · 8 mos

• Overachieved the targets of onboarding new drivers in Delhi
• Initiated a Relationship Management program to improve conversion of walk-in leads
• lead the Driver Marketing efforts for New Delhi to generate lead, optimised CPL by 50%
• Optimised spend on joining bonuses and designed new joining bonus structures to drive desired business behaviours
• Oversaw the operations of street team of 50+ experts
• Spearheaded the launch of remote onboarding centres at TATA dealerships
• Lead the strategic initiative of making used cars available to drivers willing to join Uber with multiple strategic partners

Apr 2016 – Dec 2016 · 8 mos

• Incentives and Driver Earnings lead: Optimised driver incentives and driver earnings. Total budget under management >$100m
• Optimally reduced burn by more then 70%, while ensuring exponential growth (more than 5x in the period)
• Optimised various incentives structures to drive desired behaviours on quality, positioning and marketplace balance
• Ensured smooth transitions to new incentive structures with great focus on driver education, earning comms, and ensuring the right communication of the pros and cons of the structures
• Conducted various FGDs amongst drivers to learn the pain points and solve them to boost sentiments

May 2014 – Apr 2015 · 11 mos

• Selected in the top 5 (among 60 applicants) by SABMiller Procurement, Switzerland, for the Global Sourcing Analyst role
• Trained and worked on-site in the client’s office in Zug, Switzerland for 3 months to fast track procurement projects
• Maintained highest mean client feedback score of 9.4/10 on a portfolio that included niche market research projects
• Awarded highest score of 9.1/10 (average 7.3) by Project Review Committee of top executives for a quick turnaround project
• Provide analytical support to the category managers of the Global Brewing Raw Materials team at Zug, Switzerland in executing various category projects
• Spend data analysis, regional data collection, negotiation analysis, developing excel models, contract lifecycle management, vendor management, etc.
• Facilitate knowledge transfer through market intelligence and thought leadership to the various sourcing teams to implement best practices in the industry

Feb 2014 – May 2014 · 3 mos

• Awarded the “Rising Star” and “Star Performer” awards amongst 350 employees in H1 2012 by the Executive Team
• Accelerated the annual revenue by $2 million by facilitating long term strategic alliance with a leading global brewing firm
• Handpicked by the CEO to identify and pitch opportunities to the global CPO and the executive team of the customer
• Independently conceptualize research/project framework
• Mentor Research Analysts in project execution and to assess project scope & execution
• Lead thought leadership activities including Whitepapers, Articles, Conference Presentations
• Pre Sales Support

Jul 2011 – Feb 2014 · 2 yrs 7 mos

• Delivered 30+ Market Intelligence reports across 25+ agricultural commodities/ingredients for 20+ different global clients
• Deliverables included market size estimation, supply-demand dynamics, price forecast, cost analysis, supplier evaluation, etc.
• Supported the Global Brewing Raw Material of SABMiller in delivering total benefits of $10 million+
• Secured 15% cost savings by aggregating ‘adjunct’ demand across Europe by benchmarking and standardizing specifications
• Enhanced revenue by 25% from co-products of brewing by identifying best downstream industries across Africa
• Achieved 8% cost savings in spot barley procurement by developing a global arbitrage model
• Ensured a 12% reduction in starch costs in South Africa through thorough negotiation analysis using cost structures
• Delivered cost savings of more than $2 million to seven clients by accurately assessing market for guar gum (agro commodity) through extensive field research – spent a week interviewing farmers, traders and processors in Rajasthan, India
• Acclaimed across the industry as a leading guar gum analyst during the 2012 guar market turmoil (20x price rise)
• Interviewed by Bloomberg for insights on the guar gum market situation and forecast

May 2009 – Jun 2009 · 1 mo · Mumbai Metropolitan Region

• I worked as a summer intern in BARC. I got to learn a lot about usage and programming of micro-controllers for various applications such as nuclear radiation detection and measurement.