Jul 2021 – Feb 2022 · 7 mos

• Brands - Enfa (RB), Dabur, Bill and Melinda Gates Foundation, EMA Partners, Altayer Group, Cisco and Google

Feb 2019 – Jun 2021 · 2 yrs 4 mos

Apr 2018 – Jan 2019 · 9 mos · Gurgaon, Haryana, India

• Brands - Motorola, Lenovo, Pulse Candy, Chingles, Pass-Pass, India Gate Foods and Sofy

Apr 2017 – Apr 2018 · 1 yr · Gurgaon, Haryana, India

Jul 2016 – Apr 2017 · 9 mos · New Delhi

• Experienced in overseeing overall digital marketing activities, including managing data analytics for 8+ global websites. Led AdWords campaigns to enhance brand visibility and ROI through strategic practices. Conducted trend analysis and developed targeted digital marketing plans to optimize ROI and branding efforts. Implemented customer engagement initiatives to improve retention and drive indirect sales. Strategized lead generation activities to analyze customer behavior and increase BD team leads. Developed and implemented effective email marketing strategies to enhance various metrics

Mar 2015 – Jun 2016 · 1 yr 3 mos · New Delhi Area, India

• Served as a Digital Marketing Strategist for 1500+ clients in the F&B sector, specializing in lead generation, branding, and loyalty initiatives.
• 1. Started with a client base of 5, averaging Rs 5,000 per client in paid advertising spend.
• 2. Expanded client base to 40+ within 9 months, with an average spending of Rs 15,000 per client monthly.
• 3. Achieved Google Agency Badge Partnership, establishing LimeTray as a registered Google Badge Partner.
• 4. Developed training materials and client-specific online marketing proposals to enhance sales effectiveness.
• 5. Conducted customer and market research, leveraging demographic profiling to identify untapped client opportunities.
• 6. Created detailed pitch proposals showcasing key marketing analytics and demographics for sales presentations.
• 7. Emphasized ROI and ROAS optimization strategies for client campaigns.
• 8. Managed budgets and proposed costings to maintain profitability on Digital Marketing P/L accounts.
• 9. Maintained 60+ client accounts, including major brands like Mad Over Donuts, Krispy Kreme, Asian Haus, Biryani Blues, and Biryani Paradise, with monthly advertising spends averaging Rs 25,000-30,000 per client.

Aug 2014 – Dec 2014 · 4 mos · Hyderabad

• 1. Handled Social Media accounts across platforms like Facebook, Twitter, Instagram, and LinkedIn.
• 2. Implemented SEM strategies to optimize client Google accounts and ad campaigns.
• 3. Managed SEO initiatives to enhance client visibility and organic search performance.
• 4. Created engaging blog content to complement digital marketing efforts and drive traffic.
• 5. Oversaw social media activities, including content creation, posting, and engagement.

Jul 2013 – Jul 2014 · 1 yr · Greater Hyderabad Area

• Managed the company's social media marketing efforts and expanded business networks across India to drive growth. Led outreach and business development initiatives, engaging with new clients for steady expansion.
• 1. Worked with major FMCG brands and F&B companies to enhance brand presence and engagement.
• 2. Managed and curated content for the company's blog, contributing to brand visibility and audience engagement.
• 3. Expanded knowledge and skills by handling HR and finance responsibilities

Jun 2011 – Jun 2013 · 2 yrs · Hyderabad Area, India

• Managed Google search ads across multiple international markets, implementing automation and tools to reduce backlogs and enhance efficiency.
• 1. Optimized SMB accounts and supported advertisers via phone, email, and chat to maximize ROI from AdWords.
• 2. Worked with APAC high-value clients across Google products (YouTube, AdSense, Analytics, AdWords) to optimize accounts and drive revenue growth.
• 3. Pitched additional Google products to existing high-value clients, addressing their broader business and advertising needs.
• 4. Contributed to the Buddy and Mentorship program, providing guidance and support to new Googlers during their transition and integration into the company.