Surbhi Dey

Technical Program Manager

Delhi, India16 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Over 13 years of marketing experience.
  • Led initiatives making India the largest GitHub community.
  • Expert in program management and community engagement.
Stackforce AI infers this person is a Marketing Professional with expertise in Education and IT sectors.

Contact

Skills

Core Skills

Program ManagementMarketing ManagementCommunity EngagementEvent ManagementMarketingVendor Management

Other Skills

Process ImprovementTeam ManagementDigital MarketingReporting & AnalysisData AnalysisAnalysisDatabasesOrganizational leadershipResearchingMS CRM DYNAMICSMISAnalyticsCRMLeadershipMarket Research

About

I am a marketing professional with 13+ years of experience in customer engagement, account based marketing, and communication across distinct industries including IT and education. I am responsible for driving marketing campaign with high ROI, new customer acquisitions and generating brand awareness. My strengths includes flawless execution, strategic thinking and cross functional stakeholder management to drive goals, and achieve desired outcomes. With strong grasp of marketing principles, i manage a global B2C program aimed at academic institutions worldwide, which contributed significantly in making India the largest student and educator community on GitHub.

Experience

16 yrs 5 mos
Total Experience
2 yrs 8 mos
Average Tenure
3 yrs
Current Experience

Microsoft

Technical Program Manager ll

Jun 2023Present · 2 yrs 11 mos · India

Github

Program Manager - Education

Nov 2020Jun 2023 · 2 yrs 7 mos · India · Hybrid

  • As a program manager, my key role included developing various engagement and skilling programs for academia, across students, teachers and school admins in a way that aligns with GitHub’s organizational goals and OKR’s.
  • I led the Code Innovation Series ( an open source focused student developer skilling program), Teacher PD trainings, and GitHub Externship (Student intership program) in collaboration with other teams which contributed significantly in making India the largest student and educator community on GitHub.
  • With a proven track record of successfully managing virtual and IRL events, I have had the privilege of leading flagship events like GitHub Constellation, Satellite and Communiy activities like Tech Tabs, Hackon India. Spearheading the development of a comprehensive event attendee engagement plan including audience generation and managing budget, alongside coordinating all logistics associated with the event.
  • Played an important role in building strong partnerships across education and community and have led several programs as a team member and as a team lead to drive organization goals.
  • Managed a team responsible for onboarding new schools on GitHub Campus Program across the globe & leading marketing campaign for India region to outreach all the AICTE and NRF certified collges on GitHub program.
Program ManagementProcess ImprovementCommunity EngagementMarketing ManagementTeam ManagementDigital Marketing

Microsoft corporation india private limited (gurgaon)

Marketing Program Manager

Nov 2019Nov 2020 · 1 yr · Gurgaon, Haryana, India · On-site

  • As Marketing Program Manager, I was responsible to lead and execute all marketing activities for the enterprise and education segment. It involved collaboration with social media agencies, creative agencies and event agencies to execute 360 degree campaigns.
  • As part of the Account Based Marketing program, I led events like Future Decoded on Campus which involved identifying enterprise target accounts, planning and delivering the content to drive higher conversion rates and revenue growth.
  • Apart from this, I was part of the core team responsible for managing Satya Nadella’s Mumbai visit that happened in 2019. The visit included a high profile customer event that included customers and partners like Mukesh Ambani.
  • I was responsible for overseeing all aspects of event planning and execution, including budget management, vendor selection, logistics coordination, and audience generation and engagement.
  • I also worked closely with legal and complaince teams, assisting in the development of legal documents and coordination for successful agency empanelment. Was responsible for all aspects of compliance, budget forecast, and business reporting.
Program ManagementMarketingReporting & AnalysisVendor ManagementTeam ManagementDigital Marketing

Microsoft

3 roles

Marketing Manager - Enterprise

Feb 2018Sep 2018 · 7 mos

Program Manager in Partner Strategy and Programs

Sep 2016Feb 2018 · 1 yr 5 mos

  • Responsible for developing partner marketing strategies, executing comprehensive marketing plan and successful execution of the plan through measurable campaigns for Microsoft's Channel Partner Community for CA (Corporate Accounts)
  • Lead interaction with Inside sales and marketing team of Partners related to go market activities including telecalling, Demand Gen & Digital Marketing, events, creative development to achieve desired outcome.
  • Monitor and report all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend.· Track and monitor budgets forecast, activities and ROI.

Partner Marketing Specialist

Mar 2013Aug 2016 · 3 yrs 5 mos

Annik technology services

Assistant Team Leader

Apr 2010Feb 2013 · 2 yrs 10 mos · Gurgaon, India

  • Indepth data analysis
  • Communicating with the stakeholders regarding the statistics for analysis.
  • Delivering managed data that provides integrated view to the customer.
  • Developing process documentation for the clients and business stakeholders.
  • Creating Operational plan for stakeholders and internal process training.
  • Creating and monitoring reports to identify trends, issues and opportunities.
  • Reporting in MS-Excel (Using Data Base, MS Access, SQL Server).
  • Presenting monthly operational review.

Suntec web services pvt. ltd.

Analyst

Sep 2008Apr 2010 · 1 yr 7 mos

  • ● Writing, reviewing, analyzing and editing projects from scratch.
  • ● Researching factual information required for developing the content.
  • ● Formulating and implementing documentation standards, guidelines and processes
  • ● Writing, editing and proof reading copy for client projects based on the material supplied by them.
  • ● Designing and conducting training plans required for process improvement.
  • ● Interacting with clients and guiding Technical Communication solution areas

Education

Guru Jambheshwar University

Post Graduation Diploma — Mass Communication

Jan 2007Jan 2008

Delhi University

Bachelor's degree — Communication & Extension

Jan 2004Jan 2007

DAV Centenary Public School - India

Secondary school

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