Aug 2022 – Aug 2023 · 1 yr

• Over the last year, have led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5% while driving the category to a 192% growth rate. Built a 130 member strong sales team at Ather and another 100+ cross functional teams as the P&L head of the scooter business. 70+ retail partners across 90+ cities, 10+ retail and institutional finance partners helped scale the business at a rapid pace.

Apr 2019 – Jun 2022 · 3 yrs 2 mos

• Charging Infrastructure at Ather was a product market fit stage of the business where foundation of the business was built. While Ather scooters were the primary users of this infrastructure, we expanded the business scope by opening up the charging standard thus allowing non Ather vehicles to adopt it. The stint also so foray into neighbourhood charging solutions and a long term strategy for customer acquisition and retention.

Oct 2015 – Jul 2022 · 6 yrs 9 mos

• Building the electric two-wheeler category in India is a once in a lifetime opportunity. We're built a brand through content marketing, community, CRM and influencer marketing. And now, we are scaling it across markets with mass media. Brand love that's build-out of compelling experiences and a go-to-market that's strongly aided by business intelligence. In the last two years, we have scaled this brand through offline media as well as digital media. But content marketing and sponsorship marketing has helped us build the brand salience more impactfully.

Jul 2015 – Oct 2015 · 3 mos · Greater Bengaluru Area

• The group’s objective is to help brands leapfrog in an increasingly tech-driven world by leveraging its marketing expertise, technological capability and data led insights about Indian consumers to provide custom solutions for brands of the future.

Nov 2013 – Jul 2015 · 1 yr 8 mos · Gurugram, Haryana, India

• Responsible for brand management for the 100+ year strong brand, Horlicks, through successful brand strategy and impactful communication campaigns. This stint gave me the right exposure to long term brand thinking, campaign development, and global processes of marketing.

Nov 2012 – Oct 2013 · 11 mos · Gurugram, Haryana, India

• Responsible for product management of Foodles and portfolio strategy development for new product development under the Oats portfolio

Mar 2009 – Oct 2012 · 3 yrs 7 mos · Bangalore

• A management trainee stint in sales followed by a year of sales development. The primer course on FMCG sales that's a fundamental building block for every marketeer. From there, started my marketing stint handling multiple brands - Wipro Baby Diapers, Santoor Handwash and a bunch of NPD across the personal care category. Managing brands across varied TG and marketing objectives, extending an iconic brand into new categories - Wipro Consumer Care was a perfect training ground to build brands from scratch in an Indian company.

Jun 2005 – Jun 2007 · 2 yrs

• It all started as a software engineer in Bengaluru - requirement analysis, software development for the security system in the US market. The learnings of structuring problem solutions and software lifecycle management from this stint come in handy even today.