Nov 2021 – Jun 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• Designed the channel expansion blueprint from scratch. Franchises (COCO), distribution and D2C (Pre-revenue stage to USD 3mn ARR).
• Hired over 250 executives and managers for the company across 9 different cities.
• Defined and deployed the sales playbook & channel communication structure for the team.
• Defined the key matrices for the sales process- daily visits, call attempts, call quality, average deal size, value, & closures.Setup the D2C and Omni channel retail operations and scaled the revenue to upto USD 3 mil ARR.
• Scaled the sales and growth function from 0 team members to upto 250 remote and in-office workforce.
• Expanded the operations to 9 Tier-1 cities through the D2C and Omni Channel GTM.
• Led the offline marketing activations for the company through social and corporate events which resulted in an increased brand visibility and recall.
• Helped the tech team with curated customer insights to build an internal mobile and web app which saved about 35% of the costs and improved the ops efficiency by about 60%.

Jun 2020 – Oct 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Designed and executed for the channel expansion strategy for the B2C product within and outside of India (ANZ , Europe and Singapore).
• Led the program for new products RTM (Route to market) & strategy.
• Was taking care of the GTM , revenue and operations across US,Canada, Australia, New Zealand and Europe - combined revenue upto USD 10 mil annual.
• Looked over the pre and post sales process with a team size of 75 business managers and 6 team leaders.
• Was one of the first few members to get promoted to the levels of Director sales .
• Helped maximum team members/subordinates to get promoted to the next level of hierarchy within 4 months.

Jun 2019 – Jun 2020 · 1 yr · Bengaluru, Karnataka, India · On-site

• Was the first product and growth hires of the company. (Pre revenue to USD 1.5mn ARR).
• Designed the GTM for the product for loan underwriting and disbursal business.
• Built a result oriented and self starter sales team from scratch. (Successfully onboarded and trained 60 executives and managers).

Oct 2015 – May 2019 · 3 yrs 7 mos · Mumbai Area, India · On-site

• Successfully onboarded key strategic partners for the Apple Exclusive retail program.
• Drove the people training and group demonstration programs to get the in-store staff on par with WW and EMEIA standards.
• Collaborated with strategic partners to plan and deploy quarterly budgets for training and marketing programs to achieve the business goals
• Drove the store layout program , fixture and demo installations , and training for a successful offtake right from day 0.
• Ensured availability of the critical SKUs as per seasonality by driving the rigour between national and regional distributors to deliver top notch experience at the local level which helped in enhancing the brand image.

Jul 2013 – Sep 2015 · 2 yrs 2 mos · Pune District, Maharashtra, India · On-site

• -Led the sales program for the region through exclusive retail and modern retail channels for the rest of Maharashtra region.Handled Panasonic exclusive retail stores, Croma, Vijay sales, Reliance Digital and Value Mart as key accounts for rest of Maharashtra.

May 2011 – Jun 2013 · 2 yrs 1 mo · Surat

• -Sales program lead for the upcountry territory for LG MBO outlets and LG Exclusive franchise stores and distributors. Annual Business value INR 20cr. (Home Entertainment and Home Appliances Category).