Jan 2017 – Oct 2022 · 5 yrs 9 mos · Bengaluru, Karnataka, India

• Build customer centric products with the right mix of technology and data insights. Focus on the customer needs and partner with the design and engineering teams to deliver experiences that make a difference in customers’ lives
• Launched the cross border experience for multiple Walmart brands by building a platform that smoothens out the seller journey and deals with the complexities of selling internationally
• Launched the eBooks experience on Walmart.com – a brand new muscle added to the Walmart eco system and one which helped address a strategic opportunity in the books market
• Enabled improvement on site speed by narrowing down on the components that were contributing to latency. Measurable GMV growth driven by this
• Built the strategy for the geo fencing capability to minimize logistics costs while building a rollout mechanism to not impact the customers
• Strategy for the pick-up discount capability in stores creating a win-win proposition for customers & Walmart by saving on items picked up in-store driven by reduce transportation costs

Aug 2016 – Jan 2017 · 5 mos

• As the Head of Global Shipping, I was responsible for partnering with Product and Business, driving personnel to optimize delivery experience and developing innovative value-added services. I conduct incremental analysis of programs and delivery estimate models, and optimize key shipping metrics and carrier tracking.
• I have successfully delivered outstanding contributions listed below:
•  Created new search lever for buyers and cost-effective shipping costs by contributing to the development of cutting-edge shipping programs.
•  Secured new buyers by optimizing services and offering speedier delivery dates.
•  Determined short term conversion versus long term CLV by evaluating financial impact of trading off model accuracy for coverage.

Sep 2014 – Jul 2016 · 1 yr 10 mos

• During my stint as the Head of First Party Advertising and Merchandising, I directed data driven insights and effectively launched and scaled sponsored listings, whilst overseeing merchandising requirements and initiating upper funnel advertising. I devised innovative product and GTM strategies which ensured programs remained on track.
• I have been responsible for accomplishing the following significant achievements:
•  Improved buyer retention within the eBay eco system by successfully optimizing short term revenue and driving seller velocity.
•  Maximized conversion by determining and implementing inventory and ad rate recommendations.
•  Increased incremental revenue by 16% by launching trailblazing promotions and traffic drivers while guiding users to organization’s advertising through innovative search ranks.
•  Facilitated the on-going sustainability of organization achieving financial objectives for both product and business by introducing financial modelling and producing monthly forecasts.
•  Aligned with shopping funnel across all key flows by establishing a more engaged approach and transitioning away from the traditional one-size-fits-all strategy while recommending appropriate algorithms for improved user flow.
•  Optimized profitability of PLAs and collections by investigating, identifying and improving underperforming merchandising categories.
•  Boosted website traffic to key pages by developing strategic initiatives which enhanced the brand experience in stores and retail promotions.

Dec 2013 – Aug 2014 · 8 mos

• While employed as the Analytics Lead for iPhone, I was accountable for analytics of $7B business, directed and orchestrated the development and launch of iPhone app releases 3.3 and 3.4., and identified and prioritized key features for release cut. I remedied bugs in key flows based on beta builds, established multivariate experiments to test crucial feature changes, and scrutinized performance and presented key trends to CPO.
• Listed below are various contributions that I was effective at delivering:
•  Elevated brand awareness and heightened impact of website by assessing opportunity sizing and redesigning home page, launching sell feature in Russia and Spain, and redeveloping and improving persistent buttons effect.
•  Amplified uptick and diminished losses by endorsing key ramp decisions pertinent to lifts and significance levels.

Jun 2008 – Nov 2013 · 5 yrs 5 mos · Bangalore || San Francisco Bay Area

• Performing as a Senior Consultant, I drove strategic insights practice while overseeing pre-sales, pilot projects, annuity engagements, business development, collateral development, and training processes.
• I accomplished the following noteworthy achievements as shown below:
•  Spearheaded conversion of hot pursuits into multi-year million dollar engagements and accomplished client objectives by executing innovative solutions and driving statistical modeling progressions including campaign response, attrition and forecasting while conducting comprehensive data analysis and producing persona centric reporting.
•  Cultivated engagement from $20k per month to a drastic $1.2M per annum while ensuring client experienced a 13 times benefit in the gross margin contribution yielding $1.5MM per year by leading complex analysis and reducing OOS and excess stock occurrences via store while establishing on-the-fly allocation changes for SKU inventory leveling.
•  Generated a top line increase of $300,000 during a 14-week pilot and acquired opportunity valued at $2.3M by piloting analytics team for specialty footwear retailer in US and determining actionable insights as a result of data analysis.
•  Defined and designed the consumer DNA for retail giant in Germany by providing insight into profiles of users and allowing retailer to personalize and determine the right value propositions.

Feb 2005 – May 2008 · 3 yrs 3 mos · Bangalore

• Functioning as a Consultant, I launched ground-breaking direct marketing campaigns and drove acquisitions, life cycle and retention for PLCC portfolio comprising 60 million customers and 180 million prospects throughout the US. Developed selection strategies and defined and delivered actionable inputs while directing post campaign analysis. Performed post campaign analysis and effectively reported on KPIs and insights around various promotional offers including the success of response models.
• I successfully accomplished the following key achievements:
•  Provided an impeccable delivery of direct marketing mail files across acquisition, life cycle and retention areas by accommodating challenging adjustments in criteria and consistently achieving stringent timelines.
•  Played an integral role in attaining a bottom-line impact of $200,000 by formulating a revolutionary acquisition model with constraints pertaining to marketing budgets and inventory.