Huzefa C

Co-Founder

Bengaluru, Karnataka, India12 yrs 9 mos experience

Highly Stable

Key Highlights

Led award-winning brand campaigns achieving significant market share.
Contributed to Zepto's growth into a unicorn.
Launched sustainability initiatives restoring millions of PET bottles.

Stackforce AI infers this person is a Brand and Marketing Strategist with expertise in B2C growth and creative brand development.

Contact

Skills

Core Skills

Creative StrategyBrand StrategyStrategic MarketingBrand ManagementCopywritingPublic RelationsEntrepreneurshipProduct DevelopmentClient RelationsMarketing Campaign Management

Other Skills

Team ManagementStorytellingBudget ManagementRecruitementCreativity and InnovationConsumer ResearchCommunicationCreative IdeationProblem SolvingSocial Media MarketingStrategic PartnershipsCrisis ManagementData AnalysisGrowth MarketingIntegrated Marketing

About

I love building brands, in the last 12 years of my brand building journey, I’ve combined strategic thinking with creativity to drive effective marketing results and produced some award-winning work. I have a deep interest in photography, art, and psychology which continually inspire my creative approach and enhance my understanding of consumer behaviour.

Experience

12 yrs 9 mos

Total Experience

2 yrs 2 mos

Average Tenure

1 yr 8 mos

Current Experience

Ikea

Marketing Communications Manager

Sep 2024 – Present · 1 yr 8 mos

Zepto

Head of Brand

Feb 2023 – Sep 2023 · 7 mos · Mumbai, Maharashtra, India

Strategy | Leadership | Creative
/ Led a marketing team of brand and social media managers, designers, content writers, and consumer researchers.
/ Developed and implemented a long-term brand strategy, defining the brand’s vision, mission, and values and crafting a comprehensive copy & design guideline.
/ Collaborated with cross-functional teams (product, sales, CRM) and directed the content and creative development of brand assets and marketing promotion materials.
/ Played a key role in building Zepto, contributing to its growth into a unicorn during the funding winter of 2023.

Creative StrategyTeam ManagementStorytellingBudget ManagementRecruitementBrand Strategy+6

Cred

Brand Strategist

Dec 2019 – Jan 2023 · 3 yrs 1 mo · Bangalore

Strategy | Growth | Content | Product Marketing | Partnerships
/ Directed cross-functional teams (creative, content, design, media) and collaborated with multiple agencies to strategise and execute award-winning, viral brand campaigns, achieving a 25% market
share.
/ Led high-impact marketing partnerships with BCCI (IPL), resulting in a threefold increase in brand awareness.
/ Researched and developed a comprehensive, long-term brand and product positioning strategy.
/ Managed the product marketing charter for the user engagement products to increase DAUs leading to cross-selling and contributing to revenue.

Creative StrategyStrategic MarketingStrategic PartnershipsStorytellingBrand ManagementCrisis Management+6

Raw pressery

Brand Manager

Sep 2018 – Dec 2019 · 1 yr 3 mos · Mumbai Area, India

Content | Partnerships | PR
/ Led copywriting for all marketing materials, including product packaging (labels), website, social media, campaigns, and PR.
/ Negotiated and executed brand partnerships resulting in a 25% increase in awareness, sales and doubling website visits.
/ Managed new product launches, PR, and supervised the art direction for digital marketing campaigns and social media content.
/ Launched RawCycle, a sustainability initiative aimed at mitigating plastic waste, restoring 1.2 million PET bottles in athleisure.

CopywritingStorytellingSocial Media ManagementBrand ManagementGo-to-Market StrategyNetworking+4

The bombay breakfast co

Co-Founder | Oasis

Jan 2016 – Jul 2018 · 2 yrs 6 mos · Mumbai Area, India

Entrepreneurship | Leadership | Negotiation
/ Bootstrapped a DTC start-up to successfully launch a cold-pressed juice brand.
/ Acquired essential skills in entrepreneurship, leadership, negotiation, supply chain, and product development.
/ Gained valuable insights from overcoming challenges and failure.

EntrepreneurshipProduct DevelopmentSupply Chain ManagementLeadershipSourcingOperations Management

Ogilvy

Account Supervisor

Apr 2012 – Dec 2015 · 3 yrs 8 mos · Mumbai Area, India

Creativity | Execution | Account Management | Market Research | PR
/ Mastered the art and science of effective creative advertising, developing the ability to think, sell and execute big ideas.
/ Managed a portfolio of global brands, nurturing long-term client relationships and strengthening trust by consistently delivering high-quality projects on time.
/ Conducted market research to understand consumer behaviour and market trends, deriving actionable insights.
/ Traveled extensively to enhance cultural insights and gain diverse market perspectives.

Client RelationsPresentation SkillsAttention to DetailMarketing Campaign ManagementStakeholder ManagementCreativity and Innovation