Jan 2023 – Aug 2025 · 2 yrs 7 mos · London, England, United Kingdom · On-site

• Leading the marketing function at Notpla, a pioneering climate tech startup replacing single-use plastics with seaweed-based packaging. I build and execute our end-to-end marketing strategy to drive commercial growth, brand awareness, and industry education across foodservice, retail, and hospitality.
• With a strategic yet hands-on approach, I oversee brand positioning, partnerships, performance marketing, PR, digital, and events. In 2023, I led a full brand repositioning, sharpening Notpla’s credibility in the sustainable packaging space - helping to establish us as an industry leader and drive greater commercial traction. This repositioning contributed to a 30% uplift in key brand perception metrics and improved conversion rates across B2B sales channels.
• Beyond strategy, I thrive in execution. I’ve scaled Notpla’s industry presence from the ground up, securing major partnerships with Just Eat, Uber Eats, Wimbledon, The O2, and Aston Villa, and embedding our brand into the foodservice landscape. I’ve also led high-impact PR and media strategies, resulting in consistent coverage in globally recognised outlets and key industry trade publications.
• I focus on proving marketing’s commercial impact, blending long-term brand building with data-driven performance marketing. Whether it’s shaping go-to-market strategies, optimising paid and organic channels, or rolling up my sleeves to support the team in executing creative, results-driven campaigns, I drive measurable growth while strengthening Notpla’s position as the leading sustainable packaging brand.

Nov 2021 – Jan 2023 · 1 yr 2 mos · London, England, United Kingdom

• At Ozone Coffee, I led an integrated brand growth strategy, uniting traditional and digital channels to refine our brand identity, increase customer spend, and drive both B2C & wholesale sales. My work helped position Ozone as a leading name in specialty coffee, culminating in recognition as the 5th most popular independent café worldwide.
• I brought a multi-channel marketing approach, optimising Ozone's content strategy, social media, PR, and partnerships to increase brand visibility and sales. A key highlight was developing high-converting sales tools for the wholesale and B2B teams, enabling more effective customer acquisition and retention. Additionally, I launched a performance-driven digital marketing strategy, which led to a 30%+ increase in inbound leads at a significantly lower cost per acquisition.
• With a deep understanding of hospitality and food & beverage, I ensured that every touchpoint - from branded environments to events and digital campaigns - reinforced Ozone’s premium positioning. Through a combination of storytelling, strategic partnerships, and targeted campaigns, I helped drive both short-term sales growth and long-term brand affinity in a competitive market.

Oct 2020 – Nov 2021 · 1 yr 1 mo

• Leading the marketing function of a D2C e-commerce management business to develop strategic marketing plans for our commercial partners and manage their delivery. Responsible for the organisation’s marketing team, I work directly with the global sports teams and brands with whom we partner, creating and delivering insight-led marketing campaigns and demonstrating strong leadership skills across the business.
• Partners include: Team GB, Team INEOS Grenadiers, Solgar UK.

Jun 2018 – Oct 2020 · 2 yrs 4 mos · London, United Kingdom

• A trusted role for a challenger sports clothing brand that demanded a broad variety of marketing skills and the ability to self-manage to achieve success in a fast-moving industry.
• I was responsible for the creation of the marketing strategy – placing value on both short term transactional and long-term brand building objectives – and the development of the corresponding marketing calendar. As part of this, I was tasked with leading the brand in a repositioning move within a highly competitive sports market.
• The role required a hands-on, personable, and dedicated approach to the execution of the marketing plan where I delivered class-leading brand and product marketing campaigns, confidently making use of my experience of content, email, social, search and affiliate marketing techniques.

May 2017 – Jun 2018 · 1 yr 1 mo · London, United Kingdom

• Assisting the Marketing Director to devise and deliver a marketing strategy that would grow awareness of a newly launched e-commerce shop. Sensitively converting an existing customer base into those of greater value. Key to this role was the management of resources and partners; I briefed creative agencies, worked with suppliers, and provided creative solutions throughout the business.

Jul 2014 – Feb 2017 · 2 yrs 7 mos

• Recruited through Grey London’s graduate scheme, I joined a team responsible for managing P&G clients across Grey’s portfolio and delivering TTL campaigns.
• Through my immersion in the fast-moving P&G brand marketing ways, I gained a foundational understanding of the importance of segmentation, targeting, positioning. Soon becoming a key point of contact, I would confidently handle multiple campaigns, delivering on time, on brief and on budget.
• I was recognised for my work by our clients at Proctor & Gamble, being named as one of their 2016-17 Rising Stars.

Jul 2014 – Oct 2015 · 1 yr 3 mos

• Working within an integrated team to ensure consistently brilliant activation of Long ideas.

Sep 2012 – Sep 2013 · 1 yr · Southampton

• Cutting my teeth in my first agency experience during university studies where I began to gain specific knowledge in digital project management and it's great value in the communications world. At Five by Five I learnt a great deal about the way an agency works and the vital roles of the various partners involved in campaigns.
• During my placement I was trusted to work as a member of the Producer team on the global digital launch of Call of Duty: Black Ops II for Activision.