Ved Prakash

Business Development Executive

Bengaluru, Karnataka, India6 yrs 8 mos experience
Highly Stable

Key Highlights

  • Expert in data analytics and automation for supply chain efficiency.
  • Proven track record in driving user retention and growth strategies.
  • Strong leadership in cross-functional collaboration and project execution.
Stackforce AI infers this person is a data-driven analytics specialist in E-commerce and Hospitality sectors.

Contact

Skills

Core Skills

Data AnalyticsSupply Chain ManagementCohort AnalyticsGrowth StrategyGrowth ManagementAnalyticsLeadershipPublic RelationsWritingTeam CollaborationProduct OperationsProcess Improvement

Other Skills

SQLPython (Programming Language)Cohort AnalysisP&L GovernanceCRM ExperimentationDashboardingExperimentationReportingTeam ManagementTeamworkGoogle Apps ScriptAutomationAB ExperimentsMixpanelStrategic Planning for Growth

About

Currently working at Careem as an Insights and Analytics Specialist in the Supply Chain team, focusing on analytics and automation to improve supply efficiency, operational decision-making, and scalable processes. I bring a strong foundation in data analytics, business intelligence, and problem-solving from both business and technical perspectives. Proficient in SQL, Python, and Excel, I work across cohort analysis, retention strategy, incentive optimizations, automation, and data-driven decision support to deliver measurable business impact. Previously, I spent over two years at Zepto in Growth and Revenue analytics, where I owned cohort strategy and analytics for high-value users contributing 60%+ of platform orders. My core focus was within Cohort Analytics, building base frameworks for daily RCA, P&L governance, CRM experimentation, and growth decision-making. I partnered closely with CRM, Business Expansion, Digital Marketing, and Category teams, and also worked in revenue and category sell-side roles, driving improvements across ROI, receivables, fraud reduction, and monetization efficiency. I’m passionate about transforming data into actionable insights that improve unit economics, enhance user and partner experience, and scale business outcomes. Known for combining technical depth with strong business intuition, effective cross-functional collaboration, and a continuous drive for learning and process improvement — and, simply put, for knowing what I’m doing. Outside of work, I enjoy reading books, learning new things, exploring new places, and I’m a big melomaniac and cinephile.

Experience

6 yrs 8 mos
Total Experience
3 yrs 1 mo
Average Tenure
5 mos
Current Experience

Careem

Insights & Analytics Specialist

Dec 2025Present · 5 mos

  • Enabling smarter supply chain and operations through automation, analytics, and data.
SQLPython (Programming Language)Data AnalyticsSupply Chain Management

Zepto

2 roles

Senior Manager - Retention • Growth & Strategy

Promoted

Nov 2024Dec 2025 · 1 yr 1 mo · On-site

  • Built the core analytics foundation for the Active User Cohort and led cohort-level strategy to drive:
  • Orders per Day
  • P&L Performance
  • User Retention & Frequency
  • Owned end-to-end analytics and execution across key growth levers, including:
  • Subsidy Design & Allocation (coupons, promo cash, delivery fees, sampling)
  • Daily RCA and dashboarding for real-time metric tracking and decision-making
  • Merketing Discounts (MD) – Strategy, deployment, execution, and ROI tracking
  • Receivables – Oversight, optimisation, and execution
Cohort AnalyticsGrowth Strategy

Growth Manager

Jun 2023Nov 2024 · 1 yr 5 mos · On-site

  • Led Governance, Analytics, and Campaign Execution for Promo-Based Marketing Discounts—built dashboards, ran experiments, implemented fraud alerts, and developed a unit-level detection framework to protect promo integrity.
  • Owned Receivables Strategy—streamlined reporting, ran funnel experiments, and improved profitability.
  • Built and deployed ML-based user segmentation for improved targeting and performance.
  • Collaborated with business, product, and tech to define requirements and drive revenue via NZS, CBP, and other incentives.
  • Managed P&L and analytics for key categories (e.g., Zepto Cafe); led retention analysis and growth campaigns.
SQLPython (Programming Language)Growth ManagementAnalytics

Speaker's association and study circle (saasc)

2 roles

Executive Body Member

Promoted

Jul 2022Jun 2023 · 11 mos · Chandigarh, India

  • Head at 'Cognition' wing of SAASC
  • Running Head at TRIVIUM XIII
  • Public Relations & Publicity Head at PECMUN X
LeadershipTeam ManagementPublic Relations

Member

Sep 2019Aug 2022 · 2 yrs 11 mos · Chandigarh, India

  • Editor at 'Cognition'
  • Runner at TRIVIUM X
  • Running Subhead at TRIVIUM XI
WritingTeamworkTeam Collaboration

Fabhotels

Product Operations Analyst

Jan 2022Jun 2022 · 5 mos · Gurugram, Haryana, India · On-site

  • Core Operational Area: Central Payments and Collection Department
  • Streamlined margin recovery process with live tracker and team dashboards.
  • Reduced manual tasks by 95% with a tool for daily pay-outs.
  • Created automation for transparent settlement sheet generation with booking-level details, reducing TAT (Turn Around Time).
  • Implemented invoice collection process from properties.
  • Automated daily payment communication to properties through mailers.
SQLGoogle Apps ScriptProduct OperationsProcess Improvement

Education

Punjab Engineering College

Bachelor of Technology - BTech — Electrical Engineering

Jan 2019Jan 2023

Pt. Deen Dayal Intermediate College

12th Board | UP Board

Jan 2016Jan 2018

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