P

Preetam Alex

Head of Design

Chennai, Tamil Nadu, India18 yrs 4 mos experience
Highly Stable

Key Highlights

  • Over 15 years in communications and marketing.
  • Expert in strategic planning and brand management.
  • Proven leadership in community development initiatives.
Stackforce AI infers this person is a Marketing and Communications expert in the Healthcare sector.

Contact

Skills

Core Skills

BrandingEvent ManagementMarketing CommunicationsPublic RelationsContent DevelopmentDigital MarketingCorporate Communications

Other Skills

Campaign ManagementPRDigital ManagementBranded Content DevelopmentCommunications PlanningContent MarketingContent StrategyDigital Marketing CommunicationsMedia RelationsSocial Media CommunicationsSocial Media MarketingStrategic CommunicationsCrisis CommunicationsSpoken EnglishMicrofinance

About

 A dynamic professional with over 15 years of extensive experience in Internal/External Communications, Branding, Marketing, Public Relations, Event Management & Community Development.  Presently working with Apollo Proton Cancer Centre as Head of Marcom  A keen planner with expertise in Internal communications, Marketing of events/seminars, tactical planning, PR, Social media marketing, evaluation, resource planning, tracking and implementation.  An effective leader with exceptional relationship management skills with hands on experience in networking with project partners and allied agencies.  A team player with excellence in communications and leadership style, capable of mentoring a diverse group of multi ethnic professionals & building effective working relationships across geographic and cultural borders.

Experience

18 yrs 4 mos
Total Experience
2 yrs 1 mo
Average Tenure
1 yr 1 mo
Current Experience

Apollo hospitals, chennai

Brand Head - Chennai Region

Apr 2025Present · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

  • Branding, Campaign Management, PR, Digital & Event Management for 11 Hospitals in Chennai
BrandingCampaign ManagementPRDigital ManagementEvent Management

Apollo cancer centres

Head- Oncology Marcom- Chennai Region

Oct 2024Apr 2025 · 6 mos · Chennai, Tamil Nadu, India · On-site

  • The role involves developing and executing strategic marketing plans tailored to the unique needs of each center, enhancing patient engagement, and building brand visibility in the oncology vertical in Chennai region which has three comprehensive cancer centres located in Teynampet, Tharamani & in Vanagaram.
  • Key responsibilities includes designing impactful awareness campaigns for cancer prevention and treatment, fostering collaboration with healthcare professionals, and creating educational content to empower patients and caregivers. By leveraging digital platforms, community outreach, and strategic partnerships, the role aims to position Apollo's cancer centers as leaders in oncology care while ensuring consistent messaging and patient-centric communication.
Branded Content DevelopmentCommunications PlanningContent DevelopmentContent MarketingContent StrategyCorporate Communications+8

Apollo proton cancer centre

Head Of Marketing Communications

Jun 2021Sep 2024 · 3 yrs 3 mos · Chennai, Tamil Nadu, India

Content DevelopmentCommunications PlanningDigital Marketing CommunicationsContent StrategyBranded Content DevelopmentDigital Marketing+6

Vikatan

2 roles

Chief Manager- Events, Ideation & Brand Connect

Oct 2018Jun 2021 · 2 yrs 8 mos · Chennai Area, India

Content DevelopmentCommunications PlanningSpoken EnglishDigital Marketing CommunicationsContent StrategyDigital Marketing+8

Senior Manager- Events & Brand Connect

Mar 2015Sep 2018 · 3 yrs 6 mos · Chennai Area, India

Content DevelopmentCommunications PlanningSpoken EnglishDigital Marketing CommunicationsContent StrategyDigital Marketing+7

Survival instincts

Events Manager

Feb 2014Feb 2015 · 1 yr · Chennai Area, India

  • > Responsible for signing of internal collaterals – newsletter, letters, e-mailers
  • > Created external communication materials includes brochures, videos, campaign materials for web-based communication channels
  • > Creating content for press releases, authored articles by internal stakeholders, factsheets on event concepts, briefing documents for spokespersons.
  • > Instrumental in carrying out, one of the major breakthrough event “Tsunami aftermath drill” along with Indian navy, Indian coast guard and TN coastal security group at Zeisys
  • > Spear headed all the events for Survival Instincts (CSR wing of Zeisys Technologies) from International women’s day, World first aid day till International day for eliminating violence against women
  • > Maintaining good client relation and building relations with corporate partners
  • > Maintaining & running social media campaigns in facebook, twitter & linkedIn
  • > Identifying potential events, VVIPs for the events, internal strategy and sponsorship
Content DevelopmentCommunications PlanningSpoken EnglishDigital Marketing CommunicationsDigital MarketingCorporate Communications+6

Indo-american chamber of commerce, india

Events Manager

Sep 2012Jan 2014 · 1 yr 4 mos · Chennai Area, India

  • > Reinitiated IACC Quarterly E-Newsletter “SPECTRUM” and coordinating with internal stakeholders to capture content and information to publish in the news letter
  • > Handled all internal communications and was single point of contact for all events
  • > Monitoring current business affairs in India & USA
  • > SPOC for all the IACC members in Tamilnadu & Pondicherry branch
  • > Maintaining & advertising about all events in the social media channels
  • > Marketing events through Social Media, News letters and find channels for corporate sponsorship
  • > Organized several international business seminars/workshops, B2B between India-US companies and exhibitions
  • > End to end coordination with all the vendors
Content DevelopmentCommunications PlanningSpoken EnglishDigital Marketing CommunicationsDigital MarketingCorporate Communications+6

Alcove ashok group

Project Director

Sep 2009Sep 2012 · 3 yrs · Chennai/Kanchipuram District

  • Akkarai Microfinance Trust:
  • > Maintaining & running the website of the company
  • > Instrumental in obtaining Crisil rating of 4 in the trust category for Akkarai
  • > Draw internal strategy map to connect and maintain good relations with key clients/ stakeholders
  • > Plan internal CSR activities which can yield social responsibility, branding and PR
  • > Conducted successful medical camps, skill training for internal and external customers.
  • Alcove Ashok serviced apartments:
  • > Played a key role in setting up a start up organization. Instrumental in the planning of the product and marketing of Alcove Ashok service apartments
  • > Execute end to end operations, transition from manual to HRM software and marketing of the Alcove Ashok group of serviced apartments based in Chennai. They have their presence in 7 locations in Chennai with a total of 200 rooms.
Communications PlanningSpoken EnglishCorporate CommunicationsContent MarketingMedia RelationsCrisis Communications+2

Exnora international

Project Coordinator

Sep 2007Sep 2008 · 1 yr · Chennai, India

  • > Chief Campaigner of 88888 lights out and have organized more than 150 programmes all over Tamilnadu and 100000 students participated
  • > Prepared all the campaign materials, web contents, press releases for the campaign
  • > In ExNoRa I was instrumental in leading 3000 Self help group women members (poor women) in skills development/health for a holistic women empowerment project
  • > Launched Youth ExNoRa International (youth wing of ExNoRa in schools & colleges) at Rajbhavan in the presence of the Governor of Tamil Nadu
Spoken EnglishMedia RelationsCrisis Communications

Peace child international

Asian Project Coordinator

Sep 2006Sep 2007 · 1 yr · London, United Kingdom

  • Asian Desk Officer and DEFRA (Department of Environment, food and rural affairs, Government of UK) coordinator.
  • Paper Presentations:
  • > On fair-trade, climate change, energy and ecological footprints(comparing lifestyle of UK to that of a village in India) in more than 60 schools/colleges in UK under the DEFRA project
  • > “Youth Empowerment around the world” in European Youth Congress, Austria
  • International Conferences:
  • > Head organizer and speaker for European Youth Congress, Aug 2007 held at Austria
  • > Was invited as a delegate for the 4th World Youth Congress, Aug 2008 held at Quebec, Canada hosted by the Quebec Government
  • > Attended as Young Delegate for the 5th World Youth Congress, Aug 2010, held at Istanbul, Turkey hosted by the Ministry of Education, Turkey
  • Part of Editorial team for the following United Nations publications:
  • > “TUNZA magazine”, is an United Nations Environment Programme (UNEP) publication. Publications include gender equity and the environment, global warming- melt down, technology and the environment. (http://www.unep.org/pdf/Tunza_4.4_English_v7.pdf, http://www.unep.org/pdf/tunza/Tunza_5.3_English.pdf, http://www.unep.org/pdf/tunza/Tunza_5.1_English_v7.pdf )
  • > “Water Rights and Wrongs” -2006, a publication by United Nations Development Programme (UNDP) (http://www.undp.org/content/undp/en/home/librarypage/environment-energy/water_governance/water-rights-and-wrongs-a-summary-of-the-human-development-report.html)
Spoken EnglishMedia RelationsSocial Media CommunicationsCrisis Communications

Education

Victoria University

Masters in Business Administration — International Business

Jan 2008Jan 2009

Anna University Chennai

Bachelor of Engineering — Instrumentation and Controls engg

Jan 2002Jan 2006

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