S

Sakshi Ramchandani

Head of Design

Dubai, United Arab Emirates4 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Head of Social Media & Communications with diverse skills.
  • Created impactful campaigns for top brands.
  • Expert in storytelling and content marketing.
Stackforce AI infers this person is a Marketing Professional with expertise in Social Media and Content Strategy.

Contact

Skills

Core Skills

Content MarketingSocial Media MarketingInfluencer MarketingMarketing Campaign PlansClient RelationsMarketing StrategyStorytellingProduct ManagementYouth DevelopmentPeople And CultureMarketing

Other Skills

Social Media ManagementCopywritingContent writingContent StrategySocial Media StrategyCompetitive AnalysisPitching IdeasScriptwritingFilm DirectionEvent ManagementBridging GapsWritingCustomer ExperienceProposal WritingSales Presentations

About

Instead of creating stories in my head. I now create stories for brands to sell. My story with marketing started in high school not from a textbook, but from a handmade Sephora store I created for a project. I remember knitting lips, sticking ads on a cardboard bus, building a tiny electronic billboard, all thanks to my late-night imagination. That project got all the recognition I needed, but more than that, it helped me realize the wonders of marketing. Since then, I’ve always known this is what I wanted to do. Break rules to innovate, imagine far into wonderland, and create things that connect with people. Now, I had no idea where that spark would take me. I just knew I wanted in. So I did everything I guess? Spent hours at the printer, built decks full of research no one read, got way too excited to sit in meetings, then slowly went from listening → asking questions → presenting → pitching. From sales to HR to developers, I learned how the whole machine worked because to get marketing right you gotta understand the whole business. Along the way, I wore every hat I could find - copywriter, social media manager, account manager, event planner, Pinterest researcher, Instagram trend spotter, shooter, director, even the person negotiating with vendors at 9AM or 9PM. Starting small meant being a jack of all trades. And I don’t think that’s a bad thing at all by the way, it’s what made me sharp. Today, I’m Head of Social Media & Communications. Sounds big I know and it is but most days it’s still a one-woman or two-woman show. I handle it all with social, comms, influencers, personal branding, B2B, B2C, F&B campaigns, healthcare storytelling. And recently, I created something I’m most proud of, an event for the people of Dubai that isn't just for the SHOW or SOCIAL MEDIA, but something that leaves an impact on people in the most realest way possible and it’s called the UAE’s first Mental Gym ~ to learn more about this feel free to message :) At the heart of everything I do is writing. Not just captions or copy but the kind of writing that connects dots, makes sense of random patterns, and tells a story people that makes people feel something. Outside work, I read fiction and sometimes about the world of filmmaking, binge Netflix, curate aesthetic Pinterest boards, and try to not to break my streak at WORDLE. So yea, I make brands look good, stories make sense, and coffee disappear faster than you’d expect.

Experience

4 yrs 5 mos
Total Experience
1 yr 3 mos
Average Tenure
2 yrs 1 mo
Current Experience

Cameo communications

Head of Social Media and Communications

Oct 2024Present · 1 yr 6 mos · Dubai, United Arab Emirates

Masoomminawala.com

Content Marketer

Jun 2024Sep 2024 · 3 mos · Remote

  • Content Ideation & Strategy: Developed and published LinkedIn posts, Instagram content, and brand campaigns for top brands like LG, Ponds, Himaira, Bobby Brown, Audible, and Saudi Alula.
  • Creative Direction & Campaigns: Led the creative direction for fashion campaign shoots, assisted in podcast show production, and brainstormed fresh ideas for influencer marketing content. Additionally, directed and executed shoots for brand collaboration videos, ensuring they aligned with each brand’s vision.
  • Sourcing & Coordination: Managed supplier and studio coordination for shoots, collaborating with multiple vendors and suppliers to ensure smooth operations.
  • Execution & Assistance: Assisted with on-site fashion campaign direction and execution, ensuring high-quality output. Worked closely with photographers and videographers, capturing key moments for content.
  • Scripting & Content Execution: Wrote scripts for both daily content ideas and brand collaborations, working alongside editors to fine-tune for final execution.
  • Audience Engagement & Results: During this period, the influencer’s engagement on social platforms rose to an average of 873K interactions and over 45M+ views.
  • Project Management: Managed her schedule and handled detailed research tasks, ensuring that all campaigns and content were executed in a timely and impactful manner.
Influencer MarketingContent MarketingScriptwritingFilm DirectionEvent Management

Freelance

Writer | Marketer

Mar 2024Present · 2 yrs 1 mo

Social Media ManagementCopywritingContent writingContent MarketingContent StrategyInfluencer Marketing+4

Vcomm solutions

Product Manager

Aug 2023Dec 2023 · 4 mos · Dubai, United Arab Emirates · On-site

E-commerce OptimizationProduct ManagementProduct Planning

Blue logic digital

2 roles

Client Success & Content Analyst

Promoted

Jan 2023Feb 2024 · 1 yr 1 mo

  • Client Strategy Planning:
  • 1. Day-to-day responsibility for coordination, strategy implementation of key projects and tasks
  • 2. Conducting market research and monitoring latest trends
  • 3. Performing analysis of competitors and identifying opportunities
  • 4. Keeping updated with technologies and consumer behaviors
  • 5. Creating and presenting strategic plans
  • 6. Finding solutions for client problems
  • 7. Contribution to business development and digital innovation
  • Content:
  • 1. Learned that I could be a writer here for the first time. Fell in love with storytelling and writing.
  • 2. Developed creative thinking skills and the ability to express that in writing for clients
  • 3. Research industry-related topics (combining online sources, interviews and studies)
  • 4. Identify customers’ needs and gaps in content and recommend new topics
  • Social Media Digital:
  • 1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • 2. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
  • 3. Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • 4. Moderate all user-generated content in line with the moderation policy for each community.
  • 5. Create editorial calendars and syndication schedules
  • 6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information
  • 7. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • 7. Update website content as needed
  • 8. Conduct simple keyword research and use SEO guidelines to increase web traffic
  • 9. Ensure all-around consistency (style, fonts, images and tone)
  • 10. Update internal teams on ongoing trends and knowledge expansion
Marketing Campaign PlansBridging GapsPeople and CultureWritingCustomer ExperienceProposal Writing+4

Content Writer

Oct 2021Jan 2023 · 1 yr 3 mos

  • Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns,
  • Research AI, Chatbots, Ecommerce, Mobile Apps, Vertical specific topics (combining online sources and studies)
  • Coordinate with marketing and design teams to illustrate content on various platforms
  • Social Media Content Management
  • Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
StorytellingMarketing StrategyWritingCopywritingCustomer Experience AnalysisCaptions+1

Wing.studio

Brand Ambassador & Youth Advisory Council Member

Sep 2022Dec 2022 · 3 mos · United Arab Emirates

Bridging GapsPeople and CultureWritingYouth DevelopmentMarketing

Zopreneurs

Marketing Intern

Sep 2021Sep 2021 · 0 mo · Dubai, United Arab Emirates

  • 1. Conducted in-depth competitor analysis within the industry, gaining valuable insights.
  • 2. Recognized the power of networking and established great connections within the industry.
  • 3, Received comprehensive training on Zoho CRM Apps, enhancing my skill set.
  • 4. Achieved outstanding results, boosting social media growth and follower reach by 20% in just one
  • month across Instagram and LinkedIn platforms.
  • 5. Successfully converted 5 leads into qualified clients within a remarkable 20-day period.
StorytellingMarketing StrategyWritingCaptionsSocial TrendsMarketing

M & t biotech

Marketing & Operations Intern

May 2021Jun 2021 · 1 mo · Sydney, New South Wales, Australia · Remote

Marketing StrategyWritingMarketing

Bellissimo regno

Marketing Intern

Oct 2020Mar 2021 · 5 mos · Sydney, New South Wales, Australia · Remote

  • 1. Worked virtually for a diverse cross-cultural customer base.
  • 2. Assisted in creating eye-catching signage, mock-ups, email campaigns, and compelling social media content.
  • 3. Conducted competitor analysis to gain insights into marketing strategies and digital content.
  • 4. Generated detailed reports on digital and traditional marketing activities to monitor performance.
  • 5. Developed and executed strategic social media campaigns and promotional activities.
  • 6. Received training in Google Analytics to enhance performance analysis.
Marketing

Lootah real estate development

Social Media Ninja

Oct 2020Jan 2021 · 3 mos · Dubai, United Arab Emirates

  • 1. Realized the significance of teamwork for any work or project.
  • 2. Gained insights into paid media aspects of marketing.
  • 3. Acquired knowledge about corporate image and branding elements crucial in building a brand.
  • 4. Felt the satisfaction of building genuine relationships with colleagues.
  • 5. Ensured effective marketing campaign alignment within the allocated budget and diligently tracked analytics.
  • 6. Explored innovative directions and challenged existing marketing platforms to
  • drive better results.
  • 7. Planned and curated creative content for social media and blogs, increasing website
  • traffic and supporting customer service operations.
  • 8. Actively participated in Google Ads campaigns and conducted thorough SEO keyword research.
  • 9. Played an integral role in event execution, planning, and organization for various projects.
B2CStorytellingMarketing StrategyWritingCustomer ExperienceCaptions+2

Ewhale.co

Brand Management & Business Development

Jun 2020Sep 2020 · 3 mos · Dubai, United Arab Emirates

  • 1. Enhanced growth opportunities for existing partners
  • 2. Trained new interns & conducted Brainstorming sessions for improving sales of existing partners.
  • 3. Performed Competitive Analysis for B2B Partners
  • 4. Designed user-related content for all eCommerce platforms.
  • 5. Maintained brand integrity by investigating return issues & enhancing the portfolio of products.
B2CStorytellingMarketing StrategyPeople and CultureWritingCaptions+2

United arab bank

Customer Service Intern

Jul 2019Aug 2019 · 1 mo · Dubai, United Arab Emirates

  • Trained and worked under the guidance of export and import trade managers and gained knowledge about the various functions of trade finance and retail banking operations.
StorytellingMarketing StrategyMarketing

The wedding script

Social Media Marketing Intern

Jun 2019Jun 2019 · 0 mo · Dubai, United Arab Emirates

  • 1. Got into the world of social media through an events company. I was tested for one month but didn't get converted into full-time.
  • 2. Experienced my first rejection in the corporate world.
  • 3. Experienced my passion for marketing.
Marketing

Impulse general trading

Retail Salesperson

Apr 2018Jun 2018 · 2 mos · Dubai, United Arab Emirates

  • 1. My first paid job! As a sales intern at a uniforms distributor company.
  • 2. Learned the importance of right communication with customers.
  • 3. Made parents proud by earning money at the age of 17.
Marketing StrategyMarketing

Education

SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bachelor of Business Administration - BBA — Marketing

Jan 2018Jan 2022

The Indian High School Dubai

High School Diploma

Apr 2004May 2018

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