Heather Garand

CEO

Toronto, Ontario, Canada25 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in revenue growth.
Expert in SaaS and advertising management.
Strong leadership and mentorship abilities.

Stackforce AI infers this person is a SaaS Sales Executive with expertise in B2B marketing and revenue generation.

Contact

Skills

Core Skills

Sales ManagementBusiness Development

Other Skills

Revenue GenerationSales Operational EffectivenessTeam Leadership & GrowthStrategic Account PlanningCustomer SatisfactionCross-Functional AlignmentMEDDPICC frameworkStrategic storytellingSales Enablement ContributorMentorship & InfluenceThought Leadership & Content CreationBrand & Demand GrowthSaaSPresentation SkillsDigital Media

About

I’m a strategy-minded and people-focused sales executive with a track record of achievement in growing revenues and maximizing the performance of sales teams. I have been consistently successful in exceeding ambitious targets and devising innovative strategies to boost brand awareness and develop new business. As a leader with a strong ability to spot and capitalize on emerging market trends, I am known for effective aligning product and brand strategy with consumer and business demand. Furthermore, I excel in forging high-value partnerships and spearheading go-to-market strategies. As a culture builder and natural mentor, my leadership style is based on trust, authenticity and accountability. I’m also a confident public speaker and thought leader in a broad range of SaaS platforms and advertising management software. Speaking Experience: -Retail Council of Canada, Marketing Summit Oct. 2021 -DX3 2019, 2020, 2021 -Financial Services Marketing Conference 2020 -Data & AI Corp. Conference 2020 -Auto Remarketing Conference 2019

Experience

25 yrs 8 mos

Total Experience

2 yrs 4 mos

Average Tenure

5 yrs

Current Experience

Sinch

2 roles

Sr. Director, Growth Team

Promoted

Jun 2025 – Present · 11 mos · Remote

I lead Sinch’s Growth Sales team, a high-performing group of Sales Directors, Account Executives, and Sales Specialists focused on expanding existing customer relationships and driving sustainable revenue growth across our enterprise portfolio.
Key Responsibilities:
Revenue Generation: Drive upsell and cross-sell across the customer base to maximize GP and product adoption
Sales Operational Effectiveness: Optimize sales processes, pipeline health, and performance metrics to improve efficiency and outcomes
Team Leadership & Growth: Recruit, coach, and motivate a team to deliver results, expand skillsets, and support career development
Strategic Account Planning: Lead account planning and customer segmentation strategies to identify high-impact growth opportunities
Customer Satisfaction: Ensure a best-in-class experience by aligning to customer goals and serving as a trusted communications partner
Cross-Functional Alignment: Partner with Marketing, Product, and Customer Success to deliver cohesive, customer-centric growth strategies.

Revenue GenerationSales Operational EffectivenessTeam Leadership & GrowthStrategic Account PlanningCustomer SatisfactionCross-Functional Alignment+2

Sales Director

May 2021 – Jun 2025 · 4 yrs 1 mo · Remote

Consistently exceeded quota and KPIs as a top-performing Enterprise Sales Director for Sinch — a global leader in Cloud Communications . Leveraged the MEDDPICC framework, strategic storytelling, and deep customer advocacy to drive meaningful business outcomes and long-term growth.
Sales Enablement Contributor: Selected to join Sinch’s global sales enablement team, providing vertical-specific insights, competitive intelligence, and strategic guidance to enhance sales effectiveness
Mentorship & Influence: Mentored Mid-Market Sellers, sharing enterprise selling best practices, complex deal strategies, and value-based approaches to accelerate performance and professional development
Thought Leadership & Content Creation: Hosted the Sinch CX Education Podcast, leading conversations with industry experts to elevate brand authority and engagement
Industry Recognition: Authored thought leadership articles featured by respected organizations, including the Ad Club of Toronto, reinforcing Sinch’s voice in the evolving Conversational Messaging landscape
Brand & Demand Growth: Drove brand awareness and new business development through strategic content, outreach campaigns, and field engagement initiatives supporting pipeline growth across North America

MEDDPICC frameworkStrategic storytellingSales Enablement ContributorMentorship & InfluenceThought Leadership & Content CreationBrand & Demand Growth+2

Nielsen

2 roles

Vice President of Sales

Promoted

Nov 2020 – May 2021 · 6 mos

I led and mentored sales and client service teams of 6 staff, growing and maintaining the company’s largest accounts including: Global CPGs, National Broadcasters, Telecom and Automotive OEMs; Agencies IPG, GroupM, Dentsu and Global DSP's. I also successfully launched the new Nielsen Ad Intel product to market by coordinating effectively across product, implementation, marketing, data and legal.

SaaSPresentation SkillsDigital MediaBusiness DevelopmentBrand AwarenessLeadership+4

Sales Director, Nielsen Marketing Cloud

Jan 2019 – Nov 2020 · 1 yr 10 mos

As Sales Director, I exceeded revenue targets through pitch to close on multi-year SaaS (Nielsen Marketing Cloud) deals with large agencies, DSP's and Advertiser Direct.

Contract NegotiationPresenting SolutionsPresentation SkillsBusiness DevelopmentBrand AwarenessLeadership+1

Connected interactive

Senior Account Executive

Aug 2016 – Dec 2018 · 2 yrs 4 mos · Toronto, Canada Area

Increased revenue to National Agencies providing a programmatic data solution and mobile attribution platform including access to MasterCard and Environics data.
Built & maintained relationships with National Media Agencies.

Demand GenerationPresentation SkillsBusiness DevelopmentBrand AwarenessMedia PlanningRelationship Marketing+1

Suite 66

NATIONAL ACCOUNT EXECUTIVE

Apr 2015 – Aug 2016 · 1 yr 4 mos · Toronto, Canada Area

Increased revenue to National Agencies providing a programmatic data solutions, content sponsorship for brands; BlogTO, VancityBuzz and HOUZZ
Built & maintained relationships with National Media Agencies.

Presentation SkillsBusiness DevelopmentBrand AwarenessSales Management

Metroland media group

Corporate Account Executive

Feb 2014 – Apr 2015 · 1 yr 2 mos

I grew business with government agencies including LCBO and OLG through effective print and digital initiatives.
Metroland Media Group Ltd. is a wholly-owned subsidiary of Torstar Corporation.

Presentation SkillsBusiness DevelopmentOnline AdvertisingSales Management

Now magazine

Director of Sales

Dec 2011 – Jun 2013 · 1 yr 6 mos · Toronto, Ontario

In this role I built and led a team of 16 sales marketing staff to revitalize a free weekly newspaper and online publication through effective people and business management.

Sales ManagementPresentation SkillsBusiness DevelopmentBrand AwarenessLeadership

Paton publishing a division of metroland/torstar corporation

Director of Publications

Apr 2009 – Nov 2011 · 2 yrs 7 mos · Mississauga, ON

I led a team of 9 sales, marketing and operations staff in all aspects of publishing business while managing key relationships with brands such as LEGO, Mattel, Bandi, Crayola, Elmers, Nintendo, Pizza Hut and Kelloggs.

Presentation SkillsBusiness DevelopmentBrand AwarenessLeadershipSales Management

Canlan ice sports

Sponsorship Director

Jan 2009 – Jan 2009 · 0 mo

Montana steele advertising

Senior Account Executive

Nov 2008 – Mar 2009 · 4 mos

Presentation Skills

Mir communications

Sales Director

Jul 2005 – Jun 2008 · 2 yrs 11 mos

I managed advertising sales for a portfolio of three magazines distributed to elementary schools across Canada, winning national catalogue deals with Wal-Mart and growing the account from 2 to 5 categories, as well as building accounts such as L’Oréal, GlaxoSmithKline, Coca-Cola, P&G and more.

Youth culture group

National Sales Manager

Jan 2002 – Jan 2005 · 3 yrs

In this role I grew advertising sales with the likes of Wal-Mart, L'Oréal, Procter & Gamble, Gillette, Johnson & Johnson, Colgate, Unilever, Universal Music/Video, Warner Home Video and others for a youth-market media company.
Notably, I sold the company's largest-ever retail event marketing contract, an in-store demo for Max Factor that spanned 224 retail locations across Canada. I also collaborated with third-parties to develop flyers, invitations and POP displays.

Trade MarketingPresentation SkillsAdvertising SalesBrand AwarenessLeadershipSales Management+1