Sheetal Raina — Operations Associate
A curious & self-learner student of marketing, i say student because the concept of Marketing is so vast and ever-changing that I’m not sure one can say I know all. It's a continuous learning and unlearning for me. However, in the last 7+ years of my work experience, I have got the opportunity to work with Brands like ICICI, Jaico Publishing, and a start-up KIABZA. In my first 3 years of work, I have worked on offline marketing, AWS, Advertisement on marketplaces like Amazon, Flipkart, etc, and managed the social media presence of the brands. The last 4 years have been exciting and enriching since I started with kiabza. Starting from scratch, building an online presence of the brand in a niche market like re-commerce has its challenges, but that is what I love about my job and one of the reasons I chose this field. Today Kiabza is the largest online thrift and consignment store in India with the inventory model concept with a retention rate of 40%. My experience lies in working on the strategic positioning of the brand, developing new verticals & marketing tie-ups. Hands on experience in Paid advertising on Meta (Facebook and Instagram), Google, Youtube, influencer campaigns, social media marketing, and content writing. I have thematized customer retention plans, loyalty, and referral programs & worked on the UX design of the website to enhance the user experience. PS: I'm a Marketing professional who excels in fast-paced environments, highly committed and proactive towards my work. • Digital & Social Media Marketing • Influencer Marketing • Brand Management • New Business Development • Project Management • Media Planning • UX designing of the website
Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Brand Management.
Location: Mumbai, Maharashtra, India
Experience: 9 yrs 6 mos
Skills
- Management
- Sales
- Marketing
- Project Management
- Digital Marketing
Career Highlights
- Led marketing strategies for India's largest online thrift store.
- Expert in digital marketing and brand management.
- Proven track record in customer retention and loyalty programs.
Work Experience
Jio-bp
Manager- Network Development (1 yr 8 mos)
SuperBuddy
Product Head (7 mos)
Kiabza.com
Head of Marketing (2 yrs 3 mos)
Digital Marketing Manager (1 yr 11 mos)
Jaico Publishing House
Marketing and communication Executive (1 yr 11 mos)
ICICI Securities
Sales Executive (1 yr 2 mos)
MIDC
Marketing Intern (3 mos)
ICICI Bank
Management Trainee (2 mos)
Education
Master of Business Administration (MBA) at NCRD's Sterling Institute Of Management Studies
Bachelor's degree at Shri Mata Vaishno Devi University
