Mar 2022 – Jul 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

• ● Concept and writing promos, on-air campaigns, ad spots, RJ mentions for branded and programming vertical
• ● Ideating and executing regional and national brand campaigns across
• FMCG, Healthcare, Finance, OTT, Mobility, and more.
• ● Brands - Tata Play Binge, 5Paise, Motovolt, Colors, Parle, Tiger Balm, and more.
• ● Responding to a range of briefs - right from product launches and
• topicals to brand visibility exercises on print and radio.
• ● Leading a team of scriptwriters and producers to roll out the best
• possible work from Audacity, that is Radio City's in-house creative studio
• ● Working in liaison with sales to address briefs and generate campaign
• ideas with quick turnaround time
• ● Making the best possible use of Radio City's on-air segments - Babbar
• Sher, Love Guru, and Top of The Hour sound scape to seamlessly carry
• the brand message
• ● Curating promo campaigns for partner and prospective brands that respond to topical briefs

Mar 2020 – Mar 2022 · 2 yrs · Mumbai, Maharashtra, India

• ● 360 audio + social content creation for Mirchi Indies 'Artist of The Month' spanning promos, spots, links, and stings.
• ● Conceptualised and scripted promo assets for Mirchi IPs - Shape of You, What Women Want, Calling Karan, and more.
• ● Writing promos, campaigns, spots, stings and audio stories for Mirchi Campus, Mirchi Toota Dil, Mirchi 90s, and Mirchi Indies
• ● Wrote and rolled out high octane radio campaigns such as 'A Tumour Spreads Faster Than a Rumour' for Breast Cancer Awareness month, 'Santa Not Coming' for Christmas 2020, 'Dil Pe Mat Le Yaar' for World Heart Day 2020, 'Choti Si Baat' feel-good stories to beat lockdown blues, and 'Women's Day Hangover' for Women's Day 2020
• ● Conceived and created audio properties like promos, stories, song tags, trivias and liners for Mirchi Web Radio's marquee products - Mirchi Indies, Mirchi Toota Dil and Mirchi Campus
• ● Collaborated with Promo Producers to create the best acoustic branding and sonic templates for spots, stories, and stings
• ● Took the creative lead in writing all promotional deliverables for 'Dil Se Original' - a Mirchi Indies property that was designed to recognise and celebrate homegrown Independent music

Jun 2019 – Feb 2020 · 8 mos · Mumbai, Maharashtra, India

• ● My second stint with the good folks at Metal Communications (Mumbai)
• ● Spearheaded writing and campaign development for some of India's sought after brands - Malabar Gold and Diamonds, Khimji Jewels, Heartwork Tattoo Festival, and hyper-local fintech startup PayNearby
• ● Actively participated in brainstorming and pitching disruptive activation concepts for brands and startups in the space of Online Parenting, Coliving, Tourism, and more

May 2018 – Jun 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• ● Developed creative communication plans for a bundle of accounts - Keys Hotels, DBS (Digibank), Aegon Life Insurance, Winkies Cake, and R City Mall
• ● Working with art directors and account managers to churn out high-decibel print, OOH, and digital campaigns

Jun 2015 – Apr 2018 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• ● Conceived and developed ATL / BTL copy mandates such as Print, Outdoor, Radio, Digital, for a portfolio of brands - Axis Bank, Axis Mutual Funds, Playwin Lottery, Fortis Healthcare, BTVI, Medimix and more.
• ● Ideating and creating full-spectrum 360 campaigns for everything ranging from pitches to product launches.

Jan 2015 – Apr 2015 · 3 mos · Kolkata, West Bengal, India

• ● Assisting brand managers with research and presentation for marquee events of Tata Steel.
• ● Sourcing data and information to streamline event preparation efforts, right from scouting vendors and logistics to keeping managers informed of latest updates in the schedule