Nov 2021 – Sep 2025 · 3 yrs 10 mos

• Led transformation of revenue, write-off and ROI forecasting frameworks, enhancing acquisition investment decisions
• Deployed analytical capabilities to identify risk and opportunity segments and formulated revenue growth strategies
• Led AI and data innovations to gain higher share of customers' wallet.

Feb 2020 – Nov 2021 · 1 yr 9 mos

• Led product analytics by assessing product feature & benefit relevance; launched and revamped products and increased customer engagement
• Led marketing analytics by building customer response models and designing & measuring campaigns effectiveness. resulting in higher ROI
• Deployed Best Customer framework as part of enterprise level recession planning and retention program.

Aug 2018 – Jan 2020 · 1 yr 5 mos

• -Established and led credit line assignment team in India, developing next-gen machine learning models. Adjusted credit lines for risk mitigation, optimizing premium customer lines

Mar 2017 – Jul 2018 · 1 yr 4 mos

• Improved spend and lend forecast models, resulting in efficient new account acquisition and transaction authorization processes

Nov 2014 – Feb 2017 · 2 yrs 3 mos · Hyderabad Area, India

• -Led Innovation and managed analytical frameworks for pricing, marketing and product ranging for global retailers and supplier

Apr 2012 – Nov 2014 · 2 yrs 7 mos · Gurugram, Haryana, India

• -Designed customer loyalty and behavioral segments and deployed personalized coupon recommendation for retail shoppers across 11 markets. resulting in improved loyalty and sales volume

Jul 2010 – Mar 2012 · 1 yr 8 mos · Vadodara Area, India

• -Analyzed customer purchasing preferences and led targeting and measurement analytics to improve retail category growth

May 2009 – Jul 2009 · 2 mos · Cologne Bonn Region

May 2008 – Jul 2008 · 2 mos · Potsdam, Brandenburg, Germany