Mar 2020 – Aug 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Built an in-house Digital Marketing team to work like an agency for Performance Marketing, SEO, SMS, Email, & Affiliate Marketing. Led Content & Communications Team.
• Managed 6 Online Education Brands.
• Drove 2.3X increase in Marketing spend. 4X growth in Revenue. 40% decrease in CAC in 1 year
• Managed in-house CRM product. Improved performance by refining Processes, Landing page Optimizations, reframing Lead Buckets and improving Assignment Logic.
• Grown Marketing Team Size from 3 to 30+ Members within six months during Covid Lockdown.

Aug 2019 – Feb 2020 · 6 mos · Noida, Uttar Pradesh, India

• Droisys Inc. Santa Clara, USA
• Articulated product value proposition and chalked out Go to Market strategies to enter $200 Mn retail execution market
• Liaised for exploring business opportunities for Mar-Tech & Retail sales enablement products. Won retail clients and pilot projects ~$1M Annual recurring revenue
• Consult start-ups articulate value proposition, build Product features for market fit and Go to Market strategies.
• EnglishVinglish.org – English Learning Platform to help Hindi speaking India communicate better
• AIMonk Labs Pvt Ltd – AI platform aimed at democratizing state-of-the-art visual recognition technology.
• VirtuBox Infotech - No-code platform that helps design your own website, mobile app and touch screen software.

Jan 2018 – Jan 2019 · 1 yr · Gurugram, Haryana, India

• Group Head for Hyper-local Dealer Digitisation project for India's Largest Automobile OEM. Pilot with 25 Dealer outlets and Roll out with 300+ outlets pan India.
• Grown team from 2 to 50+ members. Managed Accounts ~$1M ARR
• For the above, written SOPs, conceptualized products and training teams, custom CRM and Brand Asset Management tool. Designed Reporting & Analytics dashboard.

Oct 2014 – Dec 2017 · 3 yrs 2 mos · Mumbai, Maharashtra, India

• A boutique Video Production house where we made Creative commercials, Brand films, Corporate films, Sales videos, Explainer videos etc. A single stop for all your Marketing and Business needs.
• We have Produced Ads and corporate films for brands like UTV, Pidilite, Amway, Teach for India, Harra etc.
• Script Writer on Hindi feature films like 'Maatr' & 'Char din ki Chandni'. I have also written for crime based TV shows like Crime Patrol, Savdhaan India.

Aug 2012 – Aug 2014 · 2 yrs · Mumbai Metropolitan Region

• Executed innovative Video solutions for Marketing and sales team, with understanding of target audiences and consumer insights.
• Directed shoot based and Graphics led OAPs for CNBC AWAAZ
• Designed and produced TV Ads for Publications - ForbesIndia, Better Photography, Overdrive, Search
• Major Campaigns like Budget Campaign-2013, 2013 State Election Programming, Diwali and Festival programming.
• Shot Promos for shows like Overdrive, Entrepreneur, MasterPreneur, Your Money, Dividend Darling etc.,
• Event AVs, Sales AVs and Corporate Videos for Award events and On-ground programming.
• Travel Awards 2012-2013, Real estate Awards, Investor Mahakumbh, Better Photography awards, ForbesIndia Million, ForbesIndia Philanthropy Awards etc.

Feb 2011 – Jul 2015 · 4 yrs 5 mos · Mumbai, Maharashtra, India

• Script Writer for Bollywood Movies
• ‘Chaar-Din-Ki-Chandani’ starring leading actors like Om Puri, Anupam Kher -released in 2012
• 'Maatr' starring Raveena Tandon - released in 2017
• TV Crime shows like Crime Patrol, Sawdhaan India etc.

Jul 2007 – Dec 2009 · 2 yrs 5 mos · Gurugram, Haryana, India

• Software development of user interface for Optical transmission units. Programming languages used Java and C.

May 2006 – Jul 2006 · 2 mos · Lisbon, Portugal

• Research Topic- Phase Estimation using Primal Dual algorithms
• Executed the Computer Vision algorithm on Matlab.
• Supervisor: Dr. Jose Bioucas Dias, IST, Lisbon