Feb 2025 – Present · 1 yr 1 mo

• Building the future of GTM and B2B Sales

Dec 2022 – Apr 2025 · 2 yrs 4 mos · India

• Leading Product Marketing efforts for Sprinklr Service - the CCaaS offering from Sprinklr. Highly experienced and deep understanding in CCaaS, Contact Center Intelligence and Conversational AI technologies.
• Created an updated narrative and messaging for Sprinklr Service
• https://www.sprinklr.com/products/customer-service/
• Sprinklr Service Solutions
• https://www.sprinklr.com/teams/customer-service/
• Defining differentiated value props, POV, Positioning and Messaging for Sprinklr Service in Events, campaigns, integrated marketing efforts, influencer programs and more
• TAM Analysis Defining ICP and Sales Plays for the Field teams and collaborating with SDR teams to run successful cadences that impact pipeline
• Field enablement via updated sales and marketing bill of material, training sessions, customer conversations with AEs etc.
• Customer Win Analysis, customer interactions, and surveys to gather anecdotes that help internal field teams to articulate Why Sprinklr Service?
• Launch Programs: Conversational AI+ and another interesting launch update on Sprinklr Voice. Stay tuned! :)
• https://www.sprinklr.com/products/customer-service/conversational-ai/
• Competitive Intelligence via Klue
• Product release communications for customers and market after every product release
• Analyst Relations:
• Responsible for getting Sprinklr into:
• Forrester Conversational AI wave 2024
• Gartner Magic Quadrant for Conversational AI 2023
• Forrester Digital Customer Interaction Solutions 2024
• Upcoming Forrester CICS Landscape 2024-2025

Aug 2021 – Dec 2022 · 1 yr 4 mos

• Product Growth and Marketing
• Product Strategy
• Messaging Architecture
• Demand-Gen Program Planning
• Collateral Development
• Thought-leadership Articulation
• Customer Success Programs
• Sales Enablement

Oct 2020 – Jun 2021 · 8 mos

• GTM (Positioning, Pricing and Product Launch)
• https://www.sutherlandglobal.com/products-x-platforms/sutherland-perform
• Content Strategy
• https://www.sutherlandglobal.com/transformation/sutherland-labs/analytics-and-ai
• https://www.sutherlandglobal.com/products-x-platforms/sutherland-perform
• https://www.sutherlandglobal.com/products-x-platforms/sutherland-cognitive-knowledge-engine
• Campaign Performance (Demand Gen) - Lead Gen and Client Acquisition
• Marketing Assets (Whitepapers, Case Studies, Blogs and Product Datasheets) - Featured Section
• Product Tours (Video Storyboarding and Narrative Design)
• https://vimeo.com/502711421
• https://vimeo.com/345590838
• https://vimeo.com/372491133

Feb 2018 – Oct 2020 · 2 yrs 8 mos

• Sales and Marketing POC for Analytics Products - Sutherland Big Data and Analytics Platform (sBAAP) with solutions like Marketing Mix Optimizer, Customer Value Optimizer, Recommendation Engine and Satisfaction Drivers Analyzer
• Key Activities
• Business Development - Global Client Development, Sales Effectiveness, End-to-End Sales Campaign Strategy, Lead Management
• Pre-Sales - Pre-Sales and Analytics Solution Design, BANT Qualification, RFP responses, SOW Documentation, First Call Decks and Support Global Pre-Sales Head on Stage 2.0 Opportunities
• Marketing - Digital Marketing, Event Marketing(USA), Social Media Marketing, Design Thinking, Branding
• Content - Marketing and Sales Collateral Development, Vertical Specific Content Management, Content Standardisation and Distribution, Sales and Marketing Repository Creation and Maintenance
• Strategy - Business Expansion Planning with CAO, Industry Market Positioning and Ranking Maintenance with Analysts(Nelson Hall, Gartner and HfS)

Jul 2019 – Nov 2022 · 3 yrs 4 mos · Hyderabad, Telangana, India

• Some good growth consulting gigs for budding startups (some failed, and some flourished). Great learnings and brilliant friendships garnered during this time. Pausing this to find the next big thing!
• TradeMantri (An app similar to Zepto). Setup Sales, Marketing and Customer Service team which onboarded 12000+ stores into the app. The App couldn't see the light of the day due to internal board issues leading into pre-seed funding delays.
• V Design - Owned Business Development function for this Design and Consulting firm. Generated a pipe worth of over 2CR in one year.
• AttributeX (now McAlign) - Owned the entire Marketing, Sales and Pre-sales function for this amazing EPM and Sales planning implementation services firm.
• Samvidh - Entire portfolio marketing and digital presence for this growing Salesforce implementation services firm.

Apr 2017 – Dec 2022 · 5 yrs 8 mos · Hyderābād Area, India

• Acquired by Sutherland
• Analytics Marketing, Marketing the Analytics, Predictive Analytics, Market Research, Business Analysis, Sales, Campaigns and More... - CAO Office - Reporting Directly to CEO/Chief Analytics Officer(Sutherland).
• Online and Digital Communications Specialist - Provide Marketing and Sales content for outreach on multiple digital channels. Worked on many Online Videos, Branding and Website Development projects leveraging my content expertise.
• Social Media - With LinkedIn as the primary priority, my team's focus is on improving the engagement and traction for all our posts and to let the world know what we are upto.
• Sales Acceleration - Managing the Sales Programs with a great team of Sales Professionals with the objective of increasing the business opportunities for our company
• Lead Management - Effective Lead Management and Nurturing by pushing the leads ahead in the sales funnel. Involved in a lot of Market and Industry related research on various companies and topics to engage different prospects in multiple Industry Verticals
• Content Strategy - Responsible for the End-End Collateral Delivery for the clients and the leadership. Ensuring all Collateral(with design and content) for Sales Kits is developed and leveraged according to the need of hour.
• Pre-Sales and Solutioning - Reporting to the Global Pre-Sales head on all the Pre-Sales assignments and RFP requests. Also hands-on solutioning expertise for the Analytics projects and POCs. Devising GTM strategy and solution packages to diverse clientele.
• Business Development - Global Client Development, Sales Effectiveness, End-to-End Sales Campaign Strategy, Lead Management
• Content - Marketing and Sales Collateral Development, Vertical Specific Content Management, Content Standardisation and Distribution, Sales and Marketing Repository Creation and Maintenance

Apr 2016 – Apr 2017 · 1 yr · Hyderabad Area, India

• Data Visualization and Market Mix Modeling Pilot Projects
• Collateral Development – Marketing Collateral, Sales Kits, Case Study Repositories, RFPs etc.
• Website Revamp
• Social Media Marketing
• Sales Acceleration Program Manager - Lead Management
• Content Management - Design and End-to-End Delivery Management

Mar 2015 – Jun 2015 · 3 mos · Hyderābād Area, India

•  Content Marketing
•  Market Research(International Resellers)
•  Product Development
•  Social Media Marketing

Sep 2013 – May 2014 · 8 mos · Hyderābād Area, India

• Google Ads
• Vault (now Storage)
• Listed Gaming Apps Testing