Apr 2022 – May 2025 · 3 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• Lead the investment product vertical at Jupiter, with a specific focus on driving the adoption of investment products (Mutual Funds, Digital Gold, Bank deposits) among low to medium-income consumer segments.
• Built core platform capabilities like daily & weekly SIPs and Fixed Deposits on Jupiter.
• Key consumer products developed:
• Magic Spends: An innovative way to invest small amounts in Mutual funds & Digital Gold, every time the user spends using Jupiter.
• Insight/Consumer problem: Young professionals do not invest regularly as they feel they don't have enough money to both invest and manage their monthly expenses.
• Impact: ~100k users have adopted this feature (50% of Jupiter's investing base), leading to ₹12cr of additional investments in 1 year of launch.
• Flexi FD: An industry-first product allowing users to withdraw partially from their FDs, without losing on interest income from remaining amount.
• Consumer problem: Users are unable to stay invested in FD for the entire duration, due to poor financial planning or unplanned expenses.
• Impact: 1200bps improvement in M2 volume retention, with a broad-based adoption (75% of new FD volume on Jupiter is coming via Flexi FD route), leading to ₹25cr additional AUM retained annually.

Dec 2019 – May 2022 · 2 yrs 5 mos · Bengaluru Area, India

• Head - Products, Category & Marketing.
• Built 0 to 1 consumer facing products, Set up Analytics and internal products to streamline business
• Defined catalog & pricing, owned the P&L for FMCG, Staples and Dairy categories
• Automated PO & order management, set up sourcing guidelines
• Ran BTL and digital campaigns around app adoption and engagement with 4000+ retailers, Managed 1cr+ marketing budget
• Set up analytics function, defined & executed tracking metrics on app engagement, sales & margin and operations - used data for continuous improvement in product & business offerings
• Defined SKU parameters, Launched 5 consumer brands in snacks & homecare categories. Built a playbook for parameter definition for challenger brands across categories in the FMCG space
• Built demand prediction models, developed consumer insights through primary research and sales analysis.

Jul 2018 – Nov 2019 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Working on projects to bring about the next phase of growth in Ninjacart:
• 1. Designed and Implemented farmer loyalty schemes including farm finance to stabilize procurement.
• 2. Worked towards achievement of operational profitability in Bangalore BU by benchmarking costs and bringing in operational efficiencies
• 3. Designed a unified dashboard to highlight all operational inefficiencies across facilities
• 4. Overhauled the traditional sales structure at Ninjacart to better suit the business model, increasing the efficiency of sales

Mar 2018 – Jun 2018 · 3 mos

• Grew Santoor Handwash from 40cr annual topline to 60cr.
• Launched 2 new variants - Fresh and Moisture Shield, targeted towards West and North India - departing from Santoor's sandal based fragrance profile.

May 2016 – Feb 2018 · 1 yr 9 mos

• Developed and launched India's first water based deo.
• Handled a business portfolio of Rs. 28 crores comprising personal fragrance category under Santoor motherbrand.
• Responsible for all aspects of the business portfolio including:
• a. P&L for the brand - Managing the revenues and the costs from all brand related activities, and optimizing budgets required to run the brands
• b. Product offering - SKU mix, pricing strategy, New product development
• c. Media development and execution - Coordinating with creative agencies to design and develop campaign ideas. Media (TV, print and digital) planning and BTL spends optimization, Go-to-Market strategy for new launches under the category.
• d. Logistics - Demand forecasting and ensuring stock availability, liaising with Supply chain team to ensure on-time production and delivery
• Achievements:
• a. Launched Santoor ME deo, under the Santoor Deodorants portfolio - India's first no-alcohol, no-gas deodorant. Developed the TVC, designed the media strategy and achieved the highest ever spontaneous awareness of 60% with the first media burst in Karnataka.
• b. Achieved highest ever sales volume for Santoor Talc in Maharashtra by designing trade offers to tap into category demand during regional festival in Maharashtra

May 2015 – Apr 2016 · 11 mos

Apr 2014 – May 2014 · 1 mo · Bangalore

• Municipal Bond Modeling – Extended stochastic rates and credit model used for corporate bonds to US Municipal bonds. Included model improvements as well as reconciling and reporting price and risk differences between old and new model.
• Risk Monitoring – Further develop report that monitors weekly risk changes on the Global Credit Products portfolio that was previously done manually; updated data source, fixed bugs, and improved data presentation.

May 2012 – Jul 2012 · 2 mos · Bengaluru Area, India

• Project on Low Power WiFi