Jan 2024 – Jan 2025 · 1 yr · Greater Delhi Area

Jul 2023 – Jan 2024 · 6 mos · Greater Delhi Area · On-site

Sep 2021 – Jul 2023 · 1 yr 10 mos · Greater Delhi Area

• Leading brand solutions for a portfolio of 15 websites for ET.com's B2B vertical. Specific responsibilities include pitching digital branded content campaign ideas, end-to-end campaign management inclusive of creative solutioning, video assets, influencer marketing and lead generation.

Dec 2019 – Aug 2021 · 1 yr 8 mos · Greater Delhi Area

• Responsible for long-term brand building with ownership of brand engagement strategy, positioning, value proposition, GTM strategy and communication for 55 million audience of Economictimes.com. Launched multiple integrated brand campaigns across digital & offline (TV, Print, Radio) media. Led partnerships and alliances for delivery and monetization of campaigns.
• Key Campaigns:
• a. ETPrime Women Leadership Awards (https://economictimes.indiatimes.com/engage/etpwla2021/home)
• b. ET India Inc Boardroom (https://economictimes.indiatimes.com/engage/et_iib.cms)
• c. ET Campus Stars (https://economictimes.indiatimes.com/engage/campusstarwinnerannouncement5.cms)
• d. ET Mentorclass

Jun 2015 – Nov 2019 · 4 yrs 5 mos · Greater Delhi Area

• AquGen Technologies is a digital performance marketing company specializing in planning and executing digital marketing (performance) campaigns across search, social, email, programmatic, display and re-targeting channels. As the founder & director, I was responsible for the P&L of the business alongwith business development and account management. Managed and optimized digital marketing campaigns for ecommerce, education, fintech, auto clients.

Apr 2013 – May 2015 · 2 yrs 1 mo

• Brand Communication: As the Senior Brand Manager I was responsible for driving the communication strategy of Brand ET end-to-end. Worked with Lowe Lintas while: managing ad campaigns for ET's renowned brand initiatives, planning media to achieve campaign objectives and managing ad budgets to maximize the ROI. Key campaigns:
• Get It First. Get It Right- to position superior credentials of ET's political coverage
• ET Against Half Knowledge- Brand campaign
• The Power of Ideas- brand initiative to promote entrepreneurship
• One Paper. All the News- to re-position ET as the 'complete read'
• Others: ET Young Leaders (Jump the Queue), ET Awards, ET Budget, Most Trusted Brands, India's Best Places to Work, ET Wealth, ET Sunday, Agency Reckoner.
• Driving Brand’s Expansion and Profitability: Analyzed and recommended corrective measures for key metrics of the Brand; Managed impact of brand building efforts on costs and profitability; Expanded ET's footprint across new geographies and reader segments. Key projects: Launch of ET Technoholik, Revamp of Sunday ET, Improving editorial and production workflows, Implementing models for efficient tracking of variable costs and effective utilization of newsprint.
• Market Research: Worked with the leading research agencies (AC Nielsen, IMRB and TNS) on research projects that influenced the business decisions and brand strategy. Key projects: Annual Brand Track; Opinion polls in UP, Bihar and Delhi; Brand penetration study and reader profiling; Reconstruction of P&Ls and financial KPIs of Mint and competition.
• Events, Activations & Alliances: Planned and managed the on-ground operations of national/ regional events and activations such as ET Awards for Corporate Excellence, The Power of Ideas, ET Young Leaders, Brand Equity Quiz. Experienced in handling sponsor relationships with eminent organizations such as Corporate Executive Board (CEB)-SHL, Dept. of Science & Technology (DST), CIIE- IIM Ahmedadad, Indian Angel Network.

Jun 2008 – Mar 2013 · 4 yrs 9 mos

• As the Brand Manager for Economic Times, I was responsible for design and execution of integrated marketing plans across ATL and BTL media. Led the overall communication strategy, media planning and budgets. Accountable for brand metrics such as revenue and profitability. Hands on understanding of GTM and experience in product launches, conducting consumer & market research.

May 2007 – May 2008 · 1 yr

• Worked with IBM's Asia-Pacific team to operationalize the marketing strategy for three Service Product Lines (SPLs) under Global Technology Services. Key responsibilities included market intelligence,integrated marketing communications and channel enablement.
• Advised senior management of Bharti Airtel Limited on value realization post analysis of 19 process automation projects under 'e-tize' initiative.
• Evaluated business development opportunities for IBM’s Strategy & Change practice.

Apr 2006 – Jun 2006 · 2 mos

• Assessment of market potential & growth drivers of Group Health Insurance; Analysis of product structures in International markets; Exploration of need-gaps