Jatin Dev

Partnerships Manager

United Kingdom10 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in building sustainable media partnerships.
Proven track record in strategic project management.
Strong negotiation skills driving revenue growth.

Stackforce AI infers this person is a Media & Entertainment professional with strong expertise in strategic partnerships and project management.

Contact

Skills

Core Skills

Project ManagementAccount ManagementStrategy

Other Skills

NegotiationTeam ManagementBusiness DevelopmentProgram ManagementSales StrategyDigital MarketingTroubleshootingMarketing StrategyProduct ManagementGoogle AdwordsCross-team CollaborationProduct OptimizationStrategic Data Analysis

About

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Experience

10 yrs 10 mos

Total Experience

3 yrs 7 mos

Average Tenure

7 yrs 1 mo

Current Experience

Google

3 roles

Senior Partnership Lead, Broadcast, Sports & Entertainment, Global Sellside

Promoted

Apr 2024 – Present · 2 yrs 1 mo

Partnerships Lead, Media & Entertainment

Nov 2021 – Apr 2024 · 2 yrs 5 mos

Building sustainable Broadcast Partnerships

Project ManagementAccount Management

India Video Lead - Strategic Partnerships Manager

Apr 2019 – Nov 2021 · 2 yrs 7 mos

Thought leadership to provide strategic recommendations to scale partner performance and launch new product integrations across leading Broadcasters in the region like Hotstar, SonyLIV, Viacom18, Zee5 and Airtel.
Lead strategic analysis for each partner’s business, growth potential, product roadmap and go-to-market strategy
Building key relationships with C-level stakeholders and manage complex cross functional partnerships xGoogle for key partners
Channelize Video market insight to Google product and engineering stakeholders on partner outreach strategies and product/market fit

Project ManagementAccount Management

Disney+ hotstar

2 roles

AdTech Partnerships Lead

Sep 2017 – Mar 2019 · 1 yr 6 mos

# Lead entire product ops for WatchNPlay, first sports play along game. Strong x-functional collaboration with sales, legal, engineer and advertisers to successfully deploy gaming framework to app front end. Played by 300M users in India across and sponsored by 6 brands for IPL
# Engage with sales regularly to capture key marketing demands from advertisers to identify the suitable, scalable ad-solution and help create ad-product roadmap for engineering. Organized sales and product seminars for knowledge transfer to build innovative formats for the platform
# Created AdTech measurement plan for sales to maximize campaign effectiveness and build trust in the platform. Lead onboarding for all 3rd party campaign measurement tools from impression tracking to install attribution like DAR, MOAT, TUNE etc
# Lead programmatic sales P&L for the in-app inventory. Created a narrative to activate and scale revenue by 10X in 2 years. Created a working group with the Hotstar marketing team to knowledge transfer best media acquisition practices into our Ad Sales mix.

Project ManagementNegotiation

Product and Revenue Strategy - Assistant Manager

May 2016 – Aug 2017 · 1 yr 3 mos

Built GTM narratives for why advertisers should invest on Hotstar - defining value proposition laying out points of differentiation vs. other mediums like YT, Social & TV
Engage with sales/clients regularly to identify the suitable and scalable ad-solution, based on client's marketing objectives - Demand forecasting, Reach-Frequency planning, Brand uplift measurements etc
Model Hotstar’s user growth projections based on historical trends and market realities
Build relevant post-evaluation process with 3rd parties like Nielsen, Kantar Media etc to evaluate media effectiveness and create decks for Brand managers

Project ManagementStrategy

Star tv network

Business Development Manager

Apr 2015 – Jun 2015 · 2 mos · Mumbai Area, India

Defined GTM strategy to unlock Small and Medium Advertisers for Hotstar
Forecast the annual revenue potential for Digital Sales business
Identified client’s key business objectives and highlighted product road-map for unlocking business
Prepared SWOT analysis for ad-products by studying competitor ecosystem – both offline and online

Account ManagementStrategy