Oct 2021 – Sep 2022 · 11 mos · Gurugram, Haryana, India

Apr 2019 – Oct 2021 · 2 yrs 6 mos · Gurugram, Haryana, India

• Roles & Responsibilities
• Responsible for end to end sales operations with an annual turnover of INR 5,000 mn, and EBIDTA of INR 1250mn
• Sales Activities – Sales Strategy, Sales Planning & Forecast, Distributor & Team Management, Key Accounts Management – OEMs/Govt./Institutional/Ecommerce, Target Achievement, Products Launch and Market intelligence
• Marketing Activities – Budgeting and Planning, Execution & Implementation
• a. ATL Activities – TVC creation, Media Buying, Brand Partnerships, Outdoor Media, Print Media, PR activities
• b. BTL activities – On ground activities, Distributor meets, POS/POSM material creation and distribution, Board Installations, In store Branding, College Event Partnerships, Asset Creation, Trade Shows
• c. Digital Marketing – Website revamp, launching of ecommerce platform, App creation, SEO – On page and Off page, Social Media, Paid Marketing, Influencer Marketing, Email Marketing, A+ content creation
• d. Exclusive Brand outlets – Opened 8 brand outlets. Involved in finalization of design, specs, location, creative
• Sales Operations – Sales Forecast, Policy creation, Order Entry to Invoice, Payment Collection, Distributor Communication and Documentation, Customer Support, Sales Reporting, Pre launch activities, Master creation
• Warehouse & Logistics – Transport Agreements, Transport Matrix, Dispatches, Warehouse Management, Inventory Management, Stock Counting, New warehouse set up
• Leading a team of 110+ people (95 On role – 35 in Sales, 6 in Marketing and 50+ in WH & Logistics)
• Achievements
• 10%+ growth in sales revenue and 42% growth in EBITDA in 2019-20
• Highest possible rating – 5/5 for exceptional performance in 2019-20
• Transformed the sales and marketing vertical including hiring, mentoring and defining the operating rhythm
• Marketing – Brand Positioning, Creating Brand Guidelines, TVC Creation & Management, IPL Partnership with Rajasthan Royals, Executed IPL Digital Campaign, 8 Brand Outlets launch, 3 Website launches

May 2016 – Apr 2019 · 2 yrs 11 mos · North India

• Roles & Responsibilities
• Responsible for end to end Branch Operation of North India with an annual turnover of INR 600 mn+
• Sales Planning & Forecast, Channel Management – Retail & Distributor, Product Promotion, Stakeholders management, Sales Closure, Debtors Management, Team Management
• Lead a team of 45 people across Delhi NCR, Haryana, UP, UK, Rajasthan, HP, Punjab, J&K and Telangana
• Responsible for BTL activities such as customer meets, canvassing, redemption schemes and seminars
• Achievements
• Instrumental in consolidation of 3 depots and setting up Northern WH (Location Scouting, commercials, Infra set up)
• Distribution expansion in Ambala leading to an y-o-y growth of 25% post failure of the biggest distributor in Haryana
• Expansion in Uttarakhand in dealer network leading to 45% sales growth y-o-y
• Winner of nationwide quarterly sales competition in 5 out of 12 quarters

May 2013 – May 2016 · 3 yrs · Tamil Nadu, Karnataka, Andhra Pradesh, Kerala

• Role and Responsibilities
• Business Development for Philips Lighting in industry verticals including Auto, F&B, Pharma, Steel and Power
• Responsible for an annual turnover of INR 265 MN across 4 states
• Day to Day work involves – Channel Management, Stakeholder Management, Team Management, New Product Placement, Account Management, Sales Closure
• Achievement
• Promoted to Regional Key Account Manager in a span of 1 year
• Converted 5 major competition accounts to Philips Lighting
• Achieved 115% of target in 2014 and 27% of average channel partner Y-o-Y growth in 2013
• First runner up in the region (All India 5th) to drive LED sales proactively in the country in 2013

Oct 2012 – Jan 2013 · 3 mos · Greater Delhi Area

• 1. Analysis of reasons influencing purchase of brands in Éclairs category
• 2. Mapped key differentiators in product attributes and segmented consumers based on qualitative aspects

Apr 2012 – Jul 2012 · 3 mos · Delhi, Mumbai, Maharashtra, Gujrat, MP

• 1. Solving the Branding dilemma of Philips Professional Lighting Store
• 2. Go to market strategy for the energy efficient Signage market
• 3. Market Sizing and market share analysis of CDMT Lamps across Delhi, Maharashtra, Gujrat, Punjab
• Among the 4 interns out of 35 to be Awarded Pre Placement Offer

Apr 2009 – Jun 2009 · 2 mos · Bangalore India