Jan 2024 – Present · 2 yrs 3 mos · Delhi, India · On-site

• Avanzia Consulting is the go-to firm for entrepreneurs and businesses who want to scale their businesses disproportionately. We are a team of seasoned professionals, with each of us having over 30 years of experience running P&Ls as CEOs and MDs across small, medium and large enterprises. Our expertise spans all aspects of business building - developing strategy, building organisation, embedding systems and processes, leading the sales function, accelerating demand through right marketing, leveraging online channels etc.
• What sets us apart is our deep operational experience. We understand the challenges that entrepreneurs face, and we are here to help them overcome those challenges and achieve their goals.

Nov 2023 – Present · 2 yrs 5 mos

Jun 2019 – Nov 2023 · 4 yrs 5 mos

• Esme Consumer Private Limited is a SAMARA CAPITAL platform company that markets affordable beauty and cosmetics products. The company owns two brands, Blue Heaven and Nature’s Essence. I was responsible for P&L delivery for the company.
• My role encompassed integrating the two acquired companies, building the organisation, putting in place requisite systems and processes, embedding technology and streamlining the manufacturing setup.

Jul 2018 – Jun 2019 · 11 mos

• Head of Ad Monetization for linear and digital business for the Star Network in India.

May 2016 – Jul 2018 · 2 yrs 2 mos

• Responsible for delivering P&L for the Entertainment business of Star Network.

Apr 2015 – May 2016 · 1 yr 1 mo

• Responsible for Ad Monetization and Distribution Sales for Star Network in India.

Jan 2013 – Mar 2015 · 2 yrs 2 mos

• Head of Ad Sales for the Star Entertainment business.

Oct 2007 – Jan 2013 · 5 yrs 3 mos

• Hindustan Media Ventures Ltd. (HMVL) is a public listed arm of the HT Media Group. HMVL publishes 'Hindustan', the 3rd largest newspaper in India that espouses the values of credibility. neutrality and progressiveness.
• I was the CEO of the business during its most pivotal phase when the business scaled its operations and expanded its footprint dramatically leading to an eventual IPO of the company.

Nov 2005 – Sep 2007 · 1 yr 10 mos

• Responsible for Marketing of Hindustan Times, the second largest English daily in India.

Jan 2004 – Jan 2005 · 1 yr

Jul 2002 – Jul 2004 · 2 yrs

• Marketing manager in the Foods and Beverages division responsible for the Brooke Bond tea portfolio (turnover Rs 1200 Crores).

Apr 2000 – Jun 2002 · 2 yrs 2 mos

• Responsible for Sales of the Foods range of HUL in the North region

Apr 1997 – Mar 2000 · 2 yrs 11 mos

• Brand manager for culinary products under the Kissan brand name

Jan 1993 – Jan 1997 · 4 yrs · Greater Kolkata Area