Palak Wadhawan

Growth Manager

Bengaluru, Karnataka, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in launching successful products.
Expert in optimizing user engagement and driving revenue growth.
Strong ability to build and lead high-performing teams.

Stackforce AI infers this person is a Growth and Product Lead in the EdTech industry with expertise in marketing and data analysis.

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Skills

Core Skills

Product MarketingData Analysis

Other Skills

Multi-channel marketing strategyAutomated marketing campaignsUser segmentationA/B testingSQLData StudioGoogle AnalyticsCustomer LoyaltyE-commerceManagementCore JavaAnalytical SkillsStrategic PlanningProject ManagementHTML

About

I am a highly experienced Growth & Product Lead with a passion for creating innovative solutions that drive business growth. With over 7 years of experience in marketing, growth and data analysis & product management, I have a proven track record of success in launching new products, optimizing user engagement, and driving revenue growth. As a collaborator, I have a demonstrated ability to build and manage high-performing teams. I excel at communicating complex ideas to stakeholders and have a talent for developing strategic plans that align with business goals.

Experience

10 yrs 8 mos

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 7 mos

Current Experience

Inmobi

Growth & Product

Sep 2021 – Present · 4 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Vedantu

Senior Manager Growth and Retention

Jan 2020 – Sep 2021 · 1 yr 8 mos · Bengaluru, Karnataka, India

Gradeup (gradestack learning pvt ltd)

Product Marketing Manager

Sep 2017 – Jan 2020 · 2 yrs 4 mos · Noida Area, India

Planning & implementing multi-channel marketing strategy ( Push notifications, SMS, emailer, in-app assets) to drive engagement
Setup automated marketing campaigns for onboarding, engagement & reengagement of the users as per their exam preference. Helped categories grow 10% each quarter through marketing channel push and app visibility.
Implemented Recency Frequency model for better & targeted user segmentation.
Responsible to increase daily active users on the platform using multiple channels.
Planning of special offers & executing end to end marketing strategies to drive sales.
Deployed A/B testing methods to test campaign strategies through CRM & Digital Channels.
Measure and report performance of all marketing campaigns, and assess against goals.
Identifying cross-selling & upselling opportunities to target users to increase their cart size
Figuring out leaks in user funnel & identifying problems leading to customer churning out.
Use SQL, Data Studio, Google Analytics to visualize and track data trends.

Multi-channel marketing strategyAutomated marketing campaignsUser segmentationA/B testingSQLData Studio+3

Blinkit

Senior Marketing Executive

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Gurgaon, India

Handling Bank Partnerships & tie-ups with wallets to drive acquisition, engagement, brand visibility & campaign awareness.
Brought in 30% new users per month through partnerships at 12% of the cost with double the AOV in case of Bank alliances.
Planning & implementing daily CRM campaigns using Marketing channels to build better customer experience on the app.
Owned all in-app and web communication channels including in-app banner, web banner, push notification & interstitials.
Helped in creating offer and planning promotion with Retail Category Team.
Analyzing user behavior & channel performance for better insights.
Liaising closely with design, technology, category, content, and CRM team