A

Apurve Gupta

Co-Founder

Singapore, Singapore, Singapore13 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Led multiple successful greenfield projects from ideation to launch.
  • Scaled products from scratch to millions of users.
  • Extensive experience in internationalization efforts.
Stackforce AI infers this person is a Product Leader in E-commerce and Education sectors with a focus on user experience and growth strategies.

Contact

Skills

Core Skills

Product StrategyLocalizationProduct ManagementUser Research

Other Skills

Market ResearchCompetitive AnalysisCross-functional CollaborationKPI DefinitionTeam LeadershipA/B TestingData AnalysisMachine LearningProduct LeadershipCommunicationEntrepreneurshipUser ExperienceUser Interface DesignWireframingProduct Development

About

As a Product Leader with over a decade of experience, I have worked for some of the world's leading consumer facing products in the Travel (OTA), E-Commerce and Job Search verticals. I have led several successful greenfield projects from ideation to launch, scaled multiple products from scratch to millions of users, and headed various internationalization efforts. My experience spans across multiple geographies, including India, the Netherlands, and Singapore. My expertise includes product strategy, user research, A/B testing & data analysis. I have experience managing cross-functional teams, including product managers, product marketing managers, UX designers and engineers.

Experience

13 yrs 2 mos
Total Experience
2 yrs 2 mos
Average Tenure
2 yrs 9 mos
Current Experience

Agoda

2 roles

Principal Product Manager

Promoted

Feb 2025Present · 1 yr 2 mos · Singapore, Singapore

Senior Product Manager 2

Jul 2023Feb 2025 · 1 yr 7 mos · Singapore, Singapore

  • Leading localization at Agoda with focus on three key growth markets in Asia.
  • Collaborating with country directors and functional heads to develop and execute comprehensive product, marketing, supply, and partnership strategies tailored to each market.
  • Working with the C-Suite to ensure that the Localization vision, strategy, and roadmap are aligned with the organizational goals.
  • Defined the KPIs to measure the success for Localization & setup dashboards to track them and inform decision making
  • Conducted user research, market research and competitive analysis to identify opportunities and threats.
  • Driving continuous improvement in UX & localized product offerings ensuring market-specific needs are met effectively.
  • Running cross-functional programs with representatives from each department to share updates, foster collaboration & drive progress towards our goals.
  • Achieved significant growth in market footprint, establishing Agoda in the top 3 OTAs in each of the focus markets.
LocalizationProduct StrategyMarket ResearchUser ResearchCompetitive AnalysisCross-functional Collaboration+1

Indeed.com

Senior Product Manager

Sep 2020May 2023 · 2 yrs 8 mos · Singapore, Singapore · Hybrid

  • Led a 20 people team across 2 squads to build a professional education marketplace at Indeed.com, helping job seekers up-skill themselves with the relevant certifications and licenses required to get a better job.
  • Scaled the Indeed Education product from scratch to more than 1 million unique users per month.
  • Laid the groundwork for collection of over 500,000 programs from 13,000 providers by establishing
  • the taxonomy & collection guidelines for school, certificate & program data.
  • Extensively A/B tested front end optimizations to improve the conversion of the funnel by 14x while scaling the traffic by 3x in 6months.
  • Built a machine learning based targeting model to recommend professional education to the right users.
  • Enabled a 1:1 career coaching service for jobseekers. Achieved a 12% conversion rate for the signup funnel.
Team LeadershipA/B TestingData AnalysisUser ResearchMachine LearningProduct Management

Booking.com

4 roles

Senior Product Manager (US Market)

Feb 2020Aug 2020 · 6 mos · Amsterdam, North Holland, Netherlands · On-site

  • Headed the internationalization efforts for Booking.com products in the US. Directly managed a Product Manager and a Product MarketingManager and led 2 scrum teams.
  • Worked on several greenfield projects like Semi-Opaque deals & aNative advertising platform.
  • Developed partnerships with Amazon Prime and sister brands in theUS like Priceline, Opentable & Kayak.

Senior Product Manager (Next Billion Travelers)

Oct 2018Jan 2020 · 1 yr 3 mos · Amsterdam, North Holland, Netherlands · On-site

  • Headed product for BookingLokal.com, a highly localised, mobile first OTA for domestic travel in Indonesia.
  • Scaled the bookings up to 20% of Booking.com's ID business.
  • Hired & managed 4 teams across 3 geographies (NL, ID, IN) and defined product/business strategy & vision for acquiring the “NextBillion Travelers”.
  • Integrated & enabled local payment methods like GoPay, MandiriBillPay and Bank transfers.
  • Worked with Google to launch a Progressive Web App & an AndroidApp with Trusted Web Activities.
  • Conducted extensive user research in Indonesia to understand the needs of guests & hotel partners.

Product Manager (Pulse)

Mar 2018Sep 2018 · 6 mos · Amsterdam, North Holland, Netherlands · On-site

  • Built a mobile app for Booking Home accommodation partners to manage their property listings - rates, availability, invoices, reviews etc.
  • Scaled the app to over 1 million partners with industry leading DAU & MAU figures.
  • Worked extensively on improving the guest reviews feature on Pulse - including machine translations, data mined insights from reviews, sharing reviews, review statistics etc.
  • Coached graduates & aspiring PMs at Booking.com to prepare them for the PM role.

Product Manager (Strategic Partnerships)

Oct 2017Feb 2018 · 4 mos · Amsterdam, North Holland, Netherlands · On-site

  • - Built a B2B portal for offline travel agents to book & manage accommodation reservations for their clients on Booking.com and earn commissions for it.

Abof.com - all about fashion

Product Manager

Mar 2015Sep 2017 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

  • Product owner for shopping experience across all platforms.
  • Worked with a lean engineering team and multiple service providers to release the responsive website, android app& iOS app in a record time of 9 months.
  • Launched India’s first AI powered chat bot for resolving users’ fashion queries - AISHA. It helps users with product discovery & outfit creation using NLP, Image recognition, Machine Learning & a database of fashion rules.
  • Introduced the innovative 3D trial room for the first time on any ecommerce site in India leading to 100% increase in conversions, repeat visits & average order value for its users.
  • Introduced Fit Finder to allow users to find their perfect size leading to lower size related returns.
  • Spearheaded the project to re-write abof code in REACT.js leading to 3x faster page load times resulting in 20%lower bounce rates.
  • Product owner for natural language search on the portal (powered by IBM Watson).
  • Led the project on checkout optimization with a Single Page Checkout.

Mysmartprice.com

Associate Product Manager

Jan 2014Feb 2015 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

  • Product owner for all mobile platforms including HTML5 Site, WAP Site, and hybrid android app.
  • Doubled the HTML5 site traffic by fixing the website for iOS, windows and multiple browsers on android.
  • Worked with a remote design and development team to build the native Android and iOS apps from scratch in 4months.

Snapdeal.com

Associate Product Manager

Jul 2012Jan 2014 · 1 yr 6 mos · New Delhi, Delhi, India · On-site

  • Introduced “Category Storefronts” - Easily usable tool for the product merchandisers across product categories.Improved conversion by 33% in 1 year.
  • Introduced the “Brand Stores” - Customizable property for every brand for their merchandising.
  • Improved the combined daily visits to the property by 300% in 6 months.
  • Headed the Homepage redesign project. Reduced bounce rates by more than 20%.

Noblenavy.com

Co-Founder & COO

Aug 2010Jul 2012 · 1 yr 11 mos · New Delhi, Delhi, India · On-site

  • Designed and developed the online shopping portal. Managed to get the first version of the portal live with a 7-member team.
  • Established a framework for operations and logistics and co-managed marketing.
  • Conceived and launched the private label brands: ‘Fragaria’ for teenage girls and ‘Hudderstone & Radford’ for men.
  • Ended FY 2012 with over INR 4 Million in revenue.
  • Acui-hired by Snapdeal in 2012.

Education

Birla Institute of Technology and Science, Pilani

B.E. — Electronics and Instrumentation

Jan 2007Jan 2011

S.M. Arya Public School - India

AISSCE — Senior Secondary School

Jan 2006Jan 2007

Dayawati Modi Academy

AISSE — High School

Jan 2001Jan 2005

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