Nov 2024 – Nov 2025 · 1 yr

Oct 2023 – Oct 2024 · 1 yr

Oct 2021 – Oct 2023 · 2 yrs

Oct 2019 – Oct 2021 · 2 yrs

• Developed new practices leading unique content quality measurements across products
• Created consistency across multiple Ads products with an audit of a highly complex product, leading to shared terminology and new guidelines based on testing and data
• Founding member and co-lead of org-wide Product Inclusion Group

Apr 2019 – Oct 2019 · 6 mos

• Help Google Analytics and Measurement teams meet deadlines and launch new features by collaborating with cross-functional stakeholders
• Use insight and judgment to define and evolve content strategy as first UX writer in Measurement group
• Drive content quality assessments that gather learnings about content success and user engagement

May 2013 – Feb 2018 · 4 yrs 9 mos · San Francisco Bay Area

• As one of the first members of the Netflix Global Product team, I drove the creation of style guides for the global brand voice and grow the international presence of one of the largest streaming services in the world.

Sep 2011 – May 2013 · 1 yr 8 mos · Mountain View, California

• Led the successful launch of the Nordic languages versions of the largest professional networking site available to-date.
• Developed and maintained content style guides and glossaries to ensure consistency and quality throughout the different products and UIs.
• Managed and hired a team of five translators/freelancers and localization of all user-facing material and communication.

May 2007 – Mar 2010 · 2 yrs 10 mos · San Francisco Bay Area

• Shaped the voice of Snapfish by writing content tailored to local markets including the UK, Ireland, Australia, New Zealand, Canada, India, and Singapore in the British English language.
• Authored content pieces, wrote UI copy, newsletters and sales and marketing emails for Snapfish and partners such as Wal-Mart, Coca-Cola, Gap Inc., Walgreens, Comcast and more.

Aug 2004 – Dec 2006 · 2 yrs 4 mos · San Francisco Bay Area

• Led the editorial team for “Imagining Ourselves,” a global project of the International Museum of Women targeted towards a new generation of women between the ages of 20 and 40, posing the question "What defines your generation?" Approximately 300 entries were selected from over 3000 responses across 105 countries.
• The anthology sold over 12,000 copies worldwide in the first edition and received a Starred Review from Publishers Weekly.
• Led creation of multimedia installation commissioned by the United Nations in New York for the 49th Session of the UN Commission on the Status of Women and exhibited at Gap Inc., Google, Microsoft, and Harvard University and in New York, Bangkok, San Francisco, and London.
• In 2007, "Imagining Ourselves" was awarded the Social Impact award from the Anita Borg Institute for Women and Technology

Jun 2004 – Feb 2005 · 8 mos · Freelance

• Contributed articles and reviews and pitched stories on Scandinavian/Nordic contemporary music on a monthly basis. (Magazine website is no longer available.)

Oct 2002 – Jun 2003 · 8 mos · Greater Uppsala Metropolitan Area

• Trilingual support (English, Swedish and Norwegian) for global network of researchers and medical professionals using FASS, a pharmaceutical database.

Jun 2002 – Aug 2003 · 1 yr 2 mos · Oslo, Oslo, Norway

• Authored press releases and marketing materials for SommerParade and ElektroLytt Festival, two major summer music festivals in Oslo reaching an audience of 40,000 people.
• Managed mobile messaging and competitions for both festivals resulting in a 50% increase in sign-ups for the newsletter.

May 1999 – Sep 1999 · 4 mos · Oslo, Oslo, Norway

• Assistant to executive staff and international clients

Jan 1999 – Dec 2001 · 2 yrs 11 mos · Greater Brighton and Hove Area

• Handled disputes, chargebacks, and settlements for international businesses and Scandinavian customers of American Express at the main European office located in Brighton, UK.