Apr 2019 – Oct 2019 · 6 mos · Bengaluru, Karnataka, India · On-site

• Played a key role in building a service marketplace platform, positioned as
• a competitor to UrbanClap, with a focus on clean user experience and performance.
• Owned development of the Order and User Profile modules, ensuring
• intuitive workflows and a responsive interface across devices.
• Contributed to the UX strategy and visual design, working closely with
• the design team to align UI elements with user expectations and brand
• aesthetics.
• Implemented the front-end using React and GatsbyJS, leveraging static
• rendering and component-driven architecture for faster load times and
• better SEO

Oct 2015 – Mar 2019 · 3 yrs 5 mos · Mumbai · On-site

• Led the overhaul of CodeChef's legacy front-end stack, introducing a
• modern tech architecture that significantly reduced code complexity and
• boosted site performance.
• Contributed across the product lifecycle — from wireframes to production
• blending UI engineering with UX thinking to streamline the experience
• for millions of users.
• Designed and developed internal tools such as SnackDown, Schools, and
• Discuss, aligning them with the brand's visual identity and user
• expectations.
• Collaborated with product, content, and backend teams to deliver
• consistent, accessible, and performant interfaces across multiple devices
• and user groups.
• Championed semantic HTML, scalable CSS, and component-based
• workflows to maintain maintainability and long-term flexibility

Jul 2013 – Oct 2015 · 2 yrs 3 mos · Ahmedabad · On-site

• Led the front-end team in building a CRM platform for Dunkin' Donuts,
• tailored specifically for restaurant operations — focused on usability,
• accessibility, and mobile responsiveness.
• Collaborated closely with cross-functional teams to translate business
• requirements into elegant, intuitive UIs for a variety of client applications
• across industries.
• Handled complete design-to-code workflows — from wireframes and
• mockups to pixel-perfect, production-ready front-ends.
• Worked directly with clients during feedback cycles to fine-tune interfaces
• and align with brand guidelines and user expectations

Aug 2012 – Jul 2013 · 11 mos · Surat, Gujarat, India · On-site

• Designed and developed responsive websites and web applications
• tailored to diverse client needs, balancing visual appeal with performance
• and usability.
• Took end-to-end ownership of front-end delivery — from initial concept
• and layout design to final implementation in HTML/CSS/JS.
• Worked directly with clients to understand their brand identity and
• translate it into clean, consistent, and effective digital experiences.
• Ensured pixel-perfect execution across browsers and devices, adhering to
• W3C standards and best practices.