Apr 2022 – Present · 4 yrs 1 mo · Gurugram, Haryana, India

• I am leading the full-cycle development of Influencer Management, an AI-powered solution for managing every aspect of influencer marketing. This innovative platform integrates owned, earned, and paid campaigns into a unified system.
• Leveraging AI for smarter discovery, fraud detection, and brand compliance, it streamlines workflows, enhances governance, and amplifies high-performing content while ensuring compliance through robust listening and monitoring.
• In addition, I have taken on the Distributed module, which empowers geographically dispersed teams to drive localized engagement while maintaining brand and legal compliance. I pioneered "RTIM: Rep Triggered Instant Messaging," a groundbreaking solution that set new industry standards and was instrumental in turning a $1M risk into an $800K upsell for a major pharmaceutical client.

Nov 2020 – Apr 2022 · 1 yr 5 mos · Gurugram, Haryana, India

• In line with market trends and to elevate Sprinklr’s social offering, I took on the additional responsibility of building a new module from the ground up: Conversational Commerce.
• This innovative solution seamlessly integrates commerce functionalities into major platforms such as Facebook, Instagram, and WhatsApp Business, allowing brands to streamline transactions and boost engagement.
• Key features include advanced omnichannel engagement, AI-powered personalization, cost-efficient automation, seamless CRM integration, and comprehensive analytics, all designed to enhance customer interactions and streamline the buyer's journey across social platforms.

Apr 2019 – Oct 2020 · 1 yr 6 mos · Gurugram, Haryana, India

• In my new role, I took charge of two pivotal core modules, spearheading the architectural shift from a monolithic to a microservices-based structure. This transformation significantly optimized system performance, minimized downtime, and eliminated SQL, driving substantial cost savings and operational efficiency.
• Moreover, I scaled Sprinklr’s infrastructure to handle billions of data points daily, enabling seamless enrichment and complex querying to empower brands with actionable insights across major social media platforms.

Jul 2016 – Mar 2019 · 2 yrs 8 mos · Gurugram, Haryana, India

• I led the integration of key social networks, ensuring seamless end-to-end processes for platforms like Meta, Twitter, LinkedIn, YouTube, and WeChat. Collaborating directly with channel teams, I played a pivotal role in shaping GTM strategies for critical features and rollouts.
• My strategic initiatives resulted in a 60% reduction in customer cases, improved data ingestion speeds, and significantly enhanced system SLAs, reducing the average grabbing latency to under 1 minute.