Sep 2023 – Present · 2 yrs 8 mos

Nov 2021 – Jun 2023 · 1 yr 7 mos · Singapore

• Drove adoption for Payments via Partnerships in APAC. Prior to this led Commerce Partnerships for e-com in APAC. Identified opportunities, built business cases & rallied internal & external partners to launch & scale products.
• Head Partnerships for Whatsapp and Messenger Payments in APAC (Jun 2020 - Jun 2023)
• Product launches: Launched payments/ commerce & advt. signal collection products in multiple markets in APAC. Rallied XFN teams to support APAC launches. My team drove partner led GTM strategy & operations, guided product roadmaps, country/ feature prioritisation etc.
• Partner led Merchant scale-up: Enabled commerce and payments on messaging apps via partnerships with chatbots, OMS, payments service providers (PSP) and other 3rd Party Players across APAC
• Building Org: Collaborated with Global Leadership to build global organisation design (team structure, size, roles and responsibilities, scale-up plans and budgets)

Jun 2018 – Oct 2021 · 3 yrs 4 mos · Singapore

• Led the growth of commerce and payments in FB APAC. Identified opportunities, built business case and rallied cross functional teams, external partners, merchants and my team to launch products to capture these opportunities. E.g. drove Chinese power merchant acquisition for FB ecommerce & launched logistics partnerships (Indonesia), launched and scaled Real Estate - online listings in (India) etc. Supported via product marketing, partnerships, building and executing GTM strategy and product management

Dec 2016 – May 2018 · 1 yr 5 mos

• Member of the marketplace leadership team responsible for building and strengthening the business
• Head Fashion category (managed complete p&l); prior to which I managed P&L (consumer marketing, growth, product roadmaps & merchant acquisition) for Apparel, FMCG (beauty, food, personal care etc.), Fashion Accessories and Baby & Kids categories
• Interim Marketing head of Paytm Mall & drove growth & marketing for the largest cross category promotions such as Bazaar, Diwali Big Days, built the playbook for large sales days GTM
• Managed and scaled multiple orgs (consisting of 50+ people)

Nov 2015 – Dec 2016 · 1 yr 1 mo

Jun 2015 – Sep 2015 · 3 mos · Greater Delhi Area

Mar 2014 – Mar 2015 · 1 yr · New Delhi

• Scribble (www.scribbledesign.in) is an affordable designer paper notebook, loved by college students, and a great medium for advertisers to deeply connect with their target audience
• Role
• Developed the business concept, operating model and business plan; recruited key personnel
• Led marketing (online/ digital and offline) and assisted co-founder in Sales & Distribution strategy
• Led advertising sourcing
• Drove fund raising for Scribble

Sep 2012 – Mar 2014 · 1 yr 6 mos · Greater Delhi Area

• Developed brand strategy, communication strategy and roll-out plan for the tourism authority of a country based in the Middle-east
• Created go-to-market strategies & detailed roll-out plans for a FMCG sector client, including peer to peer engagement (brand ambassador programs/ advocacy) via real and digital marketing
• Led due diligence for retail chain launch based on the findings of which a FMCG client launched a new retail initiative

Nov 2009 – Oct 2011 · 1 yr 11 mos · Japan

• Philip Morris Japan (PMJ)
• (1) Led new product development projects
• (2) Strengthened innovation management in PMJ by establishing an Idea Management and Generation Process. Developed a digital platform to manage and select new product development ideas
• (3) Led a brand launch for PMJ.
• Philip Morris India:
• Consumer Engagement Management: Responsible for developing consumer engagement programs and measuring their effectiveness. Also led creation of communication campaigns for night life channel;
• Project: Led the development of PM India’s largest consumer engagement initiatives and night life communication, to leverage Marlboro’s relationship with Ferrari during India’s first F1 race.

Sep 2005 – Aug 2008 · 2 yrs 11 mos

• Creates brand strategies to help clients effectively communicate with their consumers. Extends brand languages across web/ digital, print and retail media (www.whiteink.co.in).
• Role
• Led business development.
• Responsible for client and project management.
• Responsible for business strategy, pricing and financial management
• Developed comprehensive branding strategies and brand guidelines for clients.
• Researched client’s industry, products/ services and business strategy, to develop brand design strategies

May 2004 – Sep 2005 · 1 yr 4 mos