Feb 2020 – Present · 6 yrs 3 mos · Raleigh-Durham-Chapel Hill Area

• Accelerate the growth of your business. Access the skills and insights of an experienced marketing executive without the commitment and expense that comes with a full-time CMO.
• We deliver purpose-driven marketing solutions with transformative results for B2B technology companies.
• While our passion is startups, no business is too large or too small for us. For example, we recently helped launch a pre-funding cybersecurity startup and developed a strategic communications program for a multi-billion dollar software company.

Sep 2017 – Feb 2020 · 2 yrs 5 mos · Raleigh-Durham-Chapel Hill Area

• Lead the digital marketing practice at a full-service public relations and marketing agency. Responsible for developing client marketing strategies for demand generation, member/customer engagement, brand awareness, thought leadership, live and online event attendance.
• Manage team of graphic designers, digital designers, content creators, and data-informed marketing program managers who execute tactics that include email marketing, social media, search engine and other digital advertising, podcast and video production, website design and search engine optimization, collateral development, graphical content and collateral development.
• Industries and technologies include 5G, telecommunications, SDN/NFV, geolocation, cybersecurity, data center infrastructure, electric power and utilities, semiconductors, renewable energy, IoT, blockchain, artificial intelligence, neurosciences, quantum computing, SaaS, nanotechnology, logistics and supply chain, video security and more.
• Interprose is an innovative brand builder and trusted marketing partner to B2B technology companies and industry associations and alliances. We exist to help you choose the best path forward, tell your story, amplify your brand, inspire action and—most importantly—achieve meaningful business results.

Mar 2017 – Sep 2017 · 6 mos · Raleigh-Durham-Chapel Hill Area

• Netsertive is empowering product brands and local businesses with unified digital marketing. Led team of technical product managers and product marketing experts helping the company transition a powerful portfolio of internal marketing automation tools into commercial SaaS offering.

Nov 2015 – Mar 2017 · 1 yr 4 mos · Raleigh-Durham-Chapel Hill Area

• Recruited, hired and led a team of amazing marketing professionals responsible for demand generation, brand awareness, media and analyst relations, event management, product marketing and field marketing. Established successful demand generation program, high-ROI event marketing, content marketing strategy, and lead management system. Led successful market launches of automated parcel lockers, pharmaceutical track-and-trace, and next generation mail sortation solutions.
• Bell and Howell delivers innovative service and technology solutions that enrich customer communications and fulfillment for the world’s largest finance, industry and public sector enterprises.
• Our software and hardware streamlines high-volume, high-integrity production of customer communications and products, maximizes postal discounts, and monetizes every customer touchpoint.
• Our service organization is among the most sophisticated in the world for production workflow, automation and industrial mechatronics.
• Headquartered in Research Triangle Park, N.C., with offices around the world, Bell and Howell is the trusted partner to thousands of organizations globally.

Jun 2015 – Feb 2020 · 4 yrs 8 mos · Raleigh-Durham-Chapel Hill Area

• Online media business serving technology micro-segments. Business is currently on hold.

Oct 2014 – May 2015 · 7 mos · Raleigh-Durham-Chapel Hill Area

• Emerging Threats was a world-leading provider of commercial and open source threat intelligence. Founded in 2003 as a cyber security research community, Emerging Threats quickly became the de facto standard in network-based malware threat detection. The company’s IQRisk® Suite of threat intelligence products delivers time-tested, comprehensive actionable data with historical, correlated threat intelligence to support context for the latest malware coverage and in-depth threat analysis.
• At Emerging Threats, I was responsible for product strategy and management as well as corporate, product and solution marketing.
• On March 2, 2015 Proofpoint announced it signed a definitive agreement to purchase Emerging Threats. Following the acquisition, I briefly served the new company during the transition.

Mar 2014 – Sep 2014 · 6 mos

• While at Overture Networks ...
• As Co-chair of the MEF Global Marketing Committee, I was charged with providing leadership needed to drive the new MEF vision and strategy to grow the market to the next level in a software-defined world.

Oct 2012 – Mar 2014 · 1 yr 5 mos

• While at Overture Networks ...
• I served as the liaison to the defining body for our industry - the Metro Ethernet Forum (MEF). I was actively involved in the marketing subcommittee, helping shape the direction of the forum's marketing efforts.

Jan 2007 – Sep 2011 · 4 yrs 8 mos

• While at Overture Networks ...
• I served as a co-chair on one of the marketing subcommittee working groups charged with defining and promoting Carrier Ethernet in the access portion (aka last mile) of the carrier network.

Jan 2014 – Oct 2014 · 9 mos

• Led go-to-market strategy, corporate communications, media and analyst relations, demand generation, product and solutions marketing, field marketing, and brand management.
• With a limited budget and a small team of internal and external resources we established Overture as the leading provider of last mile carrier Ethernet service delivery platforms for optical fiber, twisted pair copper wiring, and legacy TDM network. As the transition to virtual networking began to take shape, helped develop the market strategy and vision for the Ensemble suite of virtualization software, and then helped establish Overture as one of the industry's prominent thought leaders in the space.

Jun 2010 – Jan 2014 · 3 yrs 7 mos

Sep 2006 – Jun 2010 · 3 yrs 9 mos

• I joined Overture Networks as the second member of the marketing and product management team where I worked to shape the product direction and go to market strategy for the company's Carrier Ethernet switching and aggregation products.

Dec 2012 – Aug 2013 · 8 mos

• While at Overture Networks ...
• I served as the Liaison to the emerging industry body shaping the future of Software Defined Networking - the Open Networking Foundation (ONF).

May 2010 – Sep 2014 · 4 yrs 4 mos · Global

• While at Overture Networks ...
• I created and managed an online news publication dedicated to serving the nascent Carrier Ethernet community with focused news and insights that were not previously available through existing technology media. This served as a content marketing vehicle to improve engagement with our customer base, grow the Overture Networks brand, and to position Overture Networks as thought leaders in the industry.
• Here's a sample from the Wayback Machine: https://web.archive.org/web/20141125031113/http://www.carrierethernetnews.com/

Nov 2003 – Sep 2006 · 2 yrs 10 mos

• Covelight Systems was an early pioneer in web application security and online fraud management.
• In 2007, Covelight was sold to RADWare.

Jun 2000 – Nov 2003 · 3 yrs 5 mos

• As the founding marketing and product management leader, I was responsible for all aspects of launching the company ... including company naming, brand identity, product definition, market research, customer presentation, media and analyst relations, and venture capital fund raising.

Jan 1999 – Jan 2000 · 1 yr

Jan 1998 – Jan 1999 · 1 yr

Jan 1993 – Jan 1998 · 5 yrs

Jan 1989 – Jan 1993 · 4 yrs