Jan 2023 – May 2024 · 1 yr 4 mos · Canada · Hybrid

• Owned $15M+ P&L, delivering 3X pipeline growth in one year across 20+ global markets, directly contributing to a 35% topline uplift.
• Scaled operations and marketing across 120+ team members, spanning brand, growth, CX, and service delivery.
• Built funnel optimization systems that reduced CAC by 28%, embedding automation and personalization into student recruitment journeys.
• Established structured SOPs and data-driven reviews, improving accountability across distributed international teams.
• Partnered with leadership to set up frameworks for India-to-global scale, positioning MSM as a high-growth international platform.

Jul 2018 – Oct 2022 · 4 yrs 3 mos · Singapore · Hybrid

• Mandate: Led brand transformation, digital acceleration, and market expansion for the built-environment sector’s most trusted global authority. Oversaw strategic marketing across APAC & MENA, positioning RICS as the gold standard in professional credentials, corporate partnerships, and industry advocacy.
• Key Achievements:
• Repositioned the brand in regulated industries — built a new identity that resonated with government bodies, corporate leaders, and academic partners.
• Launched digital-first GTM strategies across 12 countries, improving lead-to-enrollment conversion by 27%.
• Implemented marketing automation with HubSpot & Salesforce, reducing CAC by 22% and enabling advanced campaign personalization.
• Forged strategic partnerships with Fortune 500 companies, ministries, and industry chambers to drive membership growth.
• Won National Recognition for cause-led marketing through sustainability and ethics advocacy campaigns.
• Led multi-market thought leadership programs on urban development, ESG, and future skills for the built-environment sector.
• Core Tools & Methods: HubSpot | Salesforce | ABM | Stakeholder Marketing | Brand Transformation | Regulated Industry GTM | Digital Advocacy

Apr 2016 – Jun 2018 · 2 yrs 2 mos · New York, New York, United States · On-site

• Mandate: Spearheaded end-to-end marketing, growth strategy, and martech innovation for a multi-vertical group spanning SaaS, CPaaS, and creative services. Built the organization’s marketing arm from the ground up, scaling teams, technology, and revenue pipelines across 3 continents.
• Key Achievements:
• Designed and executed US GTM strategies for SaaS & CPaaS products, generating $40M+ in new pipeline within 3 years.
• Scaled marketing teams from 0 to 120+ globally in a player-coach capacity — fostering high-performance culture and agile delivery models.
• Implemented a unified MarTech ecosystem integrating HubSpot, Marketo, Salesforce, Pardot, and Adobe Experience Cloud for campaign orchestration.
• Delivered award-winning omnichannel campaigns across BFSI, retail, sports tech, and telecom sectors, resulting in 3X engagement lifts.
• Launched & monetized multiple in-house products — including martech platforms, analytics tools, and creative automation systems.
• Managed multi-million-dollar budgets with strict ROI accountability, optimizing spend to achieve >40% improvement in marketing efficiency.
• Core Tools & Methods: HubSpot | Marketo | Salesforce | Pardot | Adobe Experience Cloud | ABM | Omnichannel GTM | Product Marketing | Automation Strategy

Mar 2015 – Apr 2017 · 2 yrs 1 mo · Wellington, Wellington, New Zealand · On-site

• Mandate: Led global marketing, content strategy, and demand generation for the world’s largest cricket technology and fan engagement platform, serving 8M+ users across 50+ countries. Oversaw integrated brand, product, and content excellence initiatives to accelerate growth in key cricket-playing nations and unlock new revenue streams.
• Key Achievements:
• Designed and executed GTM strategies for platform expansion across India, UK, Australia, South Africa, and the Middle East — delivering double-digit growth in active user base and subscription revenues.
• Drove enterprise partnerships with cricket boards, leagues, and sponsors, positioning CricHQ as the official tech partner for multiple national and domestic cricket bodies.
• Built and scaled the global content excellence framework — integrating live scoring, match analytics, social storytelling, and fan engagement campaigns.
• Launched award-winning cause marketing campaign for grassroots cricket, recognized nationally for innovation and impact.
• Directed multi-channel acquisition campaigns (social, OTT, influencer, performance) that boosted engagement by 40%+ in high-priority markets.
• Led cross-functional teams spanning marketing, media production, data analytics, and sponsorship activation.
• Core Tools & Methods: ABM for Enterprise Sports Partnerships | Fan Engagement Strategies | Global GTM Planning | Multi-Market Content Ecosystem | Performance Marketing | Strategic Alliances

Oct 2012 – Apr 2015 · 2 yrs 6 mos · India · On-site

May 2010 – Sep 2012 · 2 yrs 4 mos · India · On-site

May 2008 – Apr 2010 · 1 yr 11 mos · India · On-site

Jan 2006 – Apr 2008 · 2 yrs 3 mos · New Delhi, Delhi, India · On-site

Aug 2003 – Dec 2005 · 2 yrs 4 mos · New Delhi, Delhi, India · On-site

• Marketing for scheduled airlines flights and chartered aircrafts and chopper in India and neighboring counties.