Feb 2020 – Mar 2025 · 5 yrs 1 mo

• Champion for Server & Big Data CoE.
• Lead engineering team for Service Platforms & Big Data Analytics, building Global and India services and platforms for Personalization, Engagement and Monetization. Key deliverables include:
• Programmatic Advertising Platform including Supply Side Platform (SSP), Data Management Platform (DMP) & Demand Side Platform (DSP) to enable Samsung Ads business. SSP runs auctions to serve the most relevant Ads to users, optimizing yield. DMP combines data from internal sources with 3rd party data to help advertisers target the right audience. DSP runs through all the campaigns available to serve the right Ad to the right user at the optimal bid price.
• Big-Data Analytics Platforms with a goal of building next generation customer engagement and device experience across domains such as user, product, market/competition, online stores, offline stores, quality, market sentiment, service and multi-device experience. Scope includes understanding of interests, preferences and contexts, user segmentation, engagement and targeting, personalized recommendations at scale, improved product planning, customer service, product & service quality, marketing and promotions.
• 'Samsung Pay', Samsung's Pay solution. The platform supports credit card payments through MST. Services offered include UPI based P2P payments, gift cards, bill payments & Financial Marketplace.
• Search platform supporting semantic search, dynamic category based faceting, relevance boosting and ranking. The platform is used for AppStore, Videos and eCommerce.
• Samsung Internet browser based on the Chromium engine and offering differentiated features.
• 'Finance Plus' platform to offer consumers financing for device purchases. Supports instant credit approvals and allows phones to be used as collateral.
• DevOps/SRE for various services of Samsung. Key functions include designing for high availability, performance at scale, capacity planning and SRE.

Feb 2015 – Feb 2021 · 6 yrs

• Champion for Artificial Intelligence CoE.
• Led AI CoE across Voice Intelligence (Automatic Speech Recognition, Natural Language Understanding, Conversational Intelligence), Vision Intelligence (Cognitive Vision, Semantic & Context Awareness), On-Device Intelligence (System, Service, Application) & Data Intelligence (IoT Analytics, Search, Targeting, Recommendation).
• In 5 years, grew AI skilled resources from 50 to 800 and more than 60 publications/year in top global conferences & journals such as IEEE Access, Interspeech, NLDB, ICASSP, IJCNN, ICSC etc.
• In-charge of building the world’s best Voice Intelligence experience ('Bixby'):
• Led engineering team for 'Bixby' (over 50 million users worldwide). Secured global ownership of Voice Intelligence areas such as Acoustic Modeling, Language Modeling, Domain/Intent/Slot Classification, Action Planning, Dialog Management, Chatbot Engine, Data Analytics, Server Platform and Voice driven convergence in Car, Wearables & Smart Homes.
• Drove local and global University collaborations.
• Sponsored key conferences such as Interspeech (Oct 2018), ICON (Dec 2020), WiSSAP (Jan 2021), HiPC (Dec 2020), Fifth Elephant (Jul 2018).
• Led team to win global research competitions such as SemEval, Microsoft AI Challenge & Brainwaves AI Hackathon.
• Drove active collaboration with other Samsung R&D centers in Korea, Canada and US.

Jul 2013 – Feb 2017 · 3 yrs 7 mos

• In-charge of building the next generation SmartThings IoT platform, services & ecosystem for Samsung’s Smartphone and Home Appliance business, supporting thousands of concurrent users.
• Major responsibility for Samsung Connect IoT middleware, IoT protocols (SHP, SAP & IoTivity) and SmartThings IoT Cloud Platform (with ownership of rule engine, plug-in metadata, device identity & catalogue, micro-services and IoT Developer workspace), and IoT services (Smart Lock Code Management, Home Monitoring Video Security & Surveillance Solution).
• Delivered key Android based USP differentiation for Samsung’s high volume Smartphone business, address pain points in Android, build application/system/data intelligence, enable convergence, realize next generation UX, address new markets such as wearable, connected car and connected home. Responsible for Android Framework & Apps, Connectivity & Convergence, S-Voice Client & Server Platform, Keypad engine, Wearable Platform, S-Health etc. Produced USP features for Mobile flagships such as Story Album (Gallery), Group Play Video Recorder (Camera), Open Theme Framework, Gear Manager.
• Established Medical Diagnostics Imaging team to work on X-Ray (DR), Ultrasound, CT & MRI products ranging from Service / Visualization Framework, DICOM Platform, Console Apps, Clinical Apps, Segmentation Algorithms, Reconstruction Algorithms. Grew relationship with local hospitals and universities.

Sep 2011 – Jun 2013 · 1 yr 9 mos · Bengaluru Area, India

• Accelerated design and development of products and platforms in the areas of retail, manufacturing, healthcare, banking, communication systems, agriculture, customer care and operations through engineering led innovation in the areas of cloud computing, virtualization, mobility, analytics and social media.

Jul 2004 – Jul 2011 · 7 yrs · New Delhi, Delhi, India

• Led R&D centre focused on software for Samsung’s high volume Digital Media business (CRT, Plasma, DLP, LCD and LED TVs, Monitors, Large Format Displays, Video Walls, Camcorders, Digital Still Cameras, DVD Players and Recorders, Audio/Video Players, Projectors and Digital Photo Frames). Responsible for Samsung’s Smart TV & Monitor/Large Format Display Platforms in the areas such as Graphics, Browser, Multimedia, Convergence and Systems Software. Established Smart TV ecosystem through enhancing application frameworks, worldwide support on Samsung Developer Forum and development of Smart TV applications. Developed team's expertise in developing royalty saving and open source based SW solutions.

May 2003 – Jul 2004 · 1 yr 2 mos · New Delhi, Delhi, India

• Supported internal customer base of business analysts and accountants in financial centers across the globe for Data Warehousing, Business Intelligence, Treasury Cash Management, Remittances and Global Float Management.

Sep 2001 – Apr 2003 · 1 yr 7 mos · Mountain View, California, United States

• Led engineering team towards major improvements in Enterprise Storage product (NetWorker - backup and recovery operations & data lifecycle management) and created new product line (PowerSnap - server-less snapshot based file and image (block) backup to enable instant backups and instant restores).

Jul 1999 – Jul 2001 · 2 yrs · San Jose, California, United States

• Grew a design and engineering services business from scratch - in the areas of Information Appliances (Set Top Boxes, Personal Digital Assistants, Audio/Video Players, Wireless Bridges).

Mar 1997 – Jul 1999 · 2 yrs 4 mos · Portland, Oregon, United States

• Led the Database kernel group, isolating and solving problems, analyzing performance issues, and driving new feature development for Informix ODS, XPS and IUS RDBMS. Architect for Fuzzy checkpoint scheme to reduce checkpoint time dramatically. Redesigned buffer cache, read ahead, locking, sorting, parallel recovery, transactions, logging and index management subsystems.

Jul 1996 – Feb 1997 · 7 mos · Gurugram, Haryana, India

• Designed and implemented a static, dynamic and coverage analysis Software Engineering tool.

Jun 1993 – May 1996 · 2 yrs 11 mos · Belmont, California, United States

• Solved complex problems, analyzed performance issues, drove new feature development in the parallel database query, transaction processing and recovery areas in the Oracle RDBMS kernel. Designed & implemented a parallel file system.

Aug 1991 – May 1993 · 1 yr 9 mos · Berkeley, California, United States