Lauren McCormack

CEO

Tucson, Arizona, United States23 yrs 6 mos experience

Key Highlights

  • 7x Adobe Marketo Certified Expert
  • 5x Adobe Champion recognized for marketing excellence
  • Led teams for major brands like Aetna and Yahoo
Stackforce AI infers this person is a B2B MarTech expert with a focus on revenue growth and marketing automation.

Contact

Skills

Core Skills

B2b MarketingGo-to-market StrategyMarketing StrategyDigital MarketingLead GenerationManagementLeadership

Other Skills

Executive LeadershipDigital TransformationRevenue GenerationDemand GenerationOnline MarketingSEMCRMEmail MarketingSocial MediaMarketingPaid Media AdvertisingAdvertisingPPCIntegrated MarketingProgram Management

About

My revenue-centered marketing leadership experience helps companies grow their sales pipeline and optimize their marketing performance. I am a 7x Adobe Marketo Certified Expert and a 5x Adobe Champion, recognized for my excellence in marketing automation, campaign execution, and analytics. I have led teams of marketers to deliver strategic, data-driven, and customer-focused solutions at logos like Aetna, Yahoo, Liberty Mutual, Neo4j, Epic Games, and Crowdstrike. My mission is to empower marketers with the skills, tools, and insights they need to drive growth and revenue.

Experience

23 yrs 6 mos
Total Experience
2 yrs 1 mo
Average Tenure
7 mos
Current Experience

Kaiser permanente

Lead Strategist – B2B Experience Platform

Oct 2025Present · 7 mos · Oakland, California, United States · Remote

  • Since its inception in 1945, Kaiser Permanente has redefined integrated healthcare, building a connected ecosystem that unites care delivery, coverage, and digital innovation for more than 12 million Americans.
B2B MarketingGo-to-Market StrategyExecutive LeadershipDigital TransformationRevenue Generation

Revenue pulse (rp)

Vice President Marketing

Dec 2022Oct 2025 · 2 yrs 10 mos · Remote · Remote

  • RP is a leading marketing and sales operations consultancy focused on growth marketing and revenue operations, with clients like Yahoo, Epic Games, and Blackbaud.
B2B MarketingMarketing StrategyDigital MarketingLeadershipDemand Generation

Buildfire

Vice President Marketing

Dec 2021Nov 2022 · 11 mos · San Diego, California, United States · Remote

  • BuildFire’s powerful, low-code/no code app building platform and gifted team of app experts create elegant mobile apps for iOS & Android. Clients include PayPal, Cisco, Praxair, Travelers, Pepsi, and more.
Lead GenerationOnline MarketingMarketing StrategyDigital MarketingSEMManagement+7

Snaplogic

Director of Demand Generation

May 2021Dec 2021 · 7 mos · San Mateo, California, United States · Remote

  • SnapLogic delivers intelligent automation that connects your enterprise and unlocks the power of your applications and data. The company’s leadership in intelligence-powered workflows and self-service integration capabilities make it fast and easy for organizations to manage all their application integration, data integration, and data engineering projects on a single, scalable platform. Hundreds of Global 2000 customers – including Adobe, AstraZeneca, Box, GameStop, Verizon, and Wendy’s – rely on SnapLogic to automate business processes, accelerate analytics, and drive digital transformation. SnapLogic was founded by data industry veteran Gaurav Dhillon and is backed by blue-chip investors including Andreessen Horowitz, Capital One, Ignition Partners, Microsoft, Triangle Peak Partners, and Vitruvian Partners.
Online MarketingMarketing StrategyDigital MarketingSEMManagementCRM+6

Neo4j

Senior Manager, Digital and Marketing Automation

Oct 2019May 2021 · 1 yr 7 mos · San Mateo, California · Remote

  • Neo4j enables enterprise organizations to unlock the business value of connections, influences, and relationships in data. Headquartered in San Mateo, Neo4j has offices in Sweden, London, and Germany, and its customers include Apple, NASA, Comcast, Adobe, Airbnb, Walmart, the US Army, and many more.
Lead GenerationOnline MarketingMarketing StrategyDigital MarketingSEMManagement+7

Amberleaf

Senior Marketing Consultant

Aug 2016Sep 2019 · 3 yrs 1 mo · Chicago, Illinois, United States · Remote

  • AmberLeaf provides consulting services to help clients meet their sales, service, and marketing goals with innovative solutions. Project offerings include business intelligence strategy and implementation services, database marketing services, customer and marketing analytics, marketing strategy and execution, and performance evaluation services. Clients include Keurig, Liberty Mutual, Hallmark, CVS, Allstate, Shutterfly, Coca-Cola, The Travel Channel, Sephora, and several other well-known brands.
Lead GenerationOnline MarketingMarketing StrategyDigital MarketingSEMManagement+7

Demandgen (now bdo digital)

Senior Account Director

Jan 2013Jul 2016 · 3 yrs 6 mos · Greater San Francisco Area · Remote

  • DemandGen International a global marketing automation consulting firm that is headquartered in San Ramon, CA. The firm is known for its array of strategic and operational services that drive revenue, accelerate growth, enhance customer engagement, and build customer loyalty. DemandGen's clients include Apple, Citrix, Dell, LinkedIn, Chevron, Kimberly-Clark, CenturyLink, Hitachi, and many others.
Lead GenerationOnline MarketingMarketing StrategyDigital MarketingSEMManagement+7

Applied systems

Marketing Manager

Jan 2011Jan 2013 · 2 yrs · University Park, IL

  • Applied Systems is at the forefront of insurance technology, offering agency management systems and data management solutions for agencies, carriers, and clients. By automating the insurance life cycle, Applied software helps millions of people around the world to safeguard and protect what matters most.
Lead GenerationOnline MarketingMarketing StrategyDigital MarketingSEMManagement+7

Digital target marketing

Account Director

Nov 2008Jan 2011 · 2 yrs 2 mos · Greater Chicago Area

  • Digital Target Marketing provides one of the most experienced teams of online direct response marketers in the world. DTM combines 100 years of cumulative industry knowledge with tested and proven strategies for optimizing landing pages, online media, and search marketing.
Lead GenerationOnline MarketingDigital MarketingManagementEmail MarketingLeadership+4

Green light creative

Agency Account Executive

Aug 2007Nov 2008 · 1 yr 3 mos · Greater Chicago Area

Lead GenerationOnline MarketingDigital MarketingEmail MarketingLeadershipMarketing+1

The times of northwest indiana

Advertising Account Executive

Feb 2003Aug 2007 · 4 yrs 6 mos

Lead GenerationOnline MarketingDigital MarketingEmail MarketingLeadershipMarketing+1

The herald news

Managing Editor

Aug 2002Sep 2003 · 1 yr 1 mo · Toledo, Ohio Metropolitan Area

Lead GenerationManagementLeadershipMarketingAdvertising

Education

Indiana University - Kelley School of Business

Master of Business Administration (MBA)

Jan 2012Jan 2016

Valparaiso University

Bachelor of Arts — English

Jan 1998Jan 2002

Stackforce found 100+ more professionals with B2b Marketing & Go-to-market Strategy

Explore similar profiles based on matching skills and experience