Lauren McCormack — CEO
My revenue-centered marketing leadership experience helps companies grow their sales pipeline and optimize their marketing performance. I am a 7x Adobe Marketo Certified Expert and a 5x Adobe Champion, recognized for my excellence in marketing automation, campaign execution, and analytics. I have led teams of marketers to deliver strategic, data-driven, and customer-focused solutions at logos like Aetna, Yahoo, Liberty Mutual, Neo4j, Epic Games, and Crowdstrike. My mission is to empower marketers with the skills, tools, and insights they need to drive growth and revenue.
Stackforce AI infers this person is a B2B MarTech expert with a focus on revenue growth and marketing automation.
Location: Tucson, Arizona, United States
Experience: 23 yrs 6 mos
Skills
- B2b Marketing
- Go-to-market Strategy
- Marketing Strategy
- Digital Marketing
- Lead Generation
- Management
- Leadership
Career Highlights
- 7x Adobe Marketo Certified Expert
- 5x Adobe Champion recognized for marketing excellence
- Led teams for major brands like Aetna and Yahoo
Work Experience
Kaiser Permanente
Lead Strategist – B2B Experience Platform (7 mos)
Revenue Pulse (RP)
Vice President Marketing (2 yrs 10 mos)
BuildFire
Vice President Marketing (11 mos)
SnapLogic
Director of Demand Generation (7 mos)
Neo4j
Senior Manager, Digital and Marketing Automation (1 yr 7 mos)
AmberLeaf
Senior Marketing Consultant (3 yrs 1 mo)
DemandGen (now BDO Digital)
Senior Account Director (3 yrs 6 mos)
Applied Systems
Marketing Manager (2 yrs)
Digital Target Marketing
Account Director (2 yrs 2 mos)
Green Light Creative
Agency Account Executive (1 yr 3 mos)
The Times of Northwest Indiana
Advertising Account Executive (4 yrs 6 mos)
The Herald News
Managing Editor (1 yr 1 mo)
Education
Master of Business Administration (MBA) at Indiana University - Kelley School of Business
Bachelor of Arts at Valparaiso University