Jul 2020 – Mar 2024 · 3 yrs 8 mos · Goa, India

• Worked on building India’s leading curated vacation home platform that lets you Stay, Host and Invest in handpicked private vacation home across the country.

Oct 2016 – Sep 2018 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Independently led the real estate supply expansion and demand generation for the Mumbai & Pune markets, responsible for INR 40 Cr+ revenue of the region.
• Key Achievements: Acquired over 1500+ homes creating over 800 micro entrepreneurs (hosts) through hands-on execution of multi-channel campaigns, API integrations, corporate and hyperlocal partnerships. Achieved 2x YoY revenue growth, launched Mumbai, Pune, Lonavala, and Mahabaleshwar markets, introduced ‘Trips’ and ‘Airbnb Plus’ homes in these markets.

Dec 2015 – Jun 2016 · 6 mos · Shanghai, China

• Worked closely with the MD to launch an e-commerce startup (shopbxb.com), primarily focused on digital marketing and international business development working with cross functional teams to develop online B2C sales channels and launch the fashion and lifestyle brand in India, Australia and UAE.
• Developed online B2C channels through influencer and affiliate marketing, content marketing, blogs, search and paid media. Oversaw content on the website, social media and blog, setting up the vertical from scratch.

Sep 2013 – Dec 2015 · 2 yrs 3 mos · Pune

• Managed a field team of 5 sales reps to sell FMCG products in Tier 2 and 3 cities through a channel of local distributors and vendors, selling a range of ayurvedic medicines, herbal and organic cosmetics and industrial safety products amounting for monthly revenues of INR 35L.
• Built a 40+ dealer network across 3 cities, maintained relations with dealer partners to maximise sales and achieve monthly, quarterly and yearly targets. Acquired new dealer partners, created incentive plans and sale projections.
• Worked on driving offline and outdoor marketing – OOH media, roadshows, hyperlocal partnerships and other BTL campaigns.