Jul 2025 – Present · 10 mos

• As Ideas Alliance's freelance Communications and Content Consultant, I lead and deliver external communications, ensuring our voice is clear, consistent, and engaging. My work includes managing social media and creating compelling case studies and news articles that showcase our impact.

Sep 2024 – Present · 1 yr 8 mos · Nottingham, England, United Kingdom · Remote

• I work with charities, CICs and purpose-driven organisations to bring focus and momentum to their marketing. With over a decade of experience, my role is often about stepping back, asking the right questions, and helping teams make decisions that feel grounded in their values as well as their goals.
• My work is human-centred and practical. Sometimes that means building a clear marketing strategy from the ground up. Other times it’s about untangling existing plans, supporting a specific project, helping recruit the right marketing capacity, or acting as a sounding board for teams who need space to think. I’m particularly experienced in working with organisations that have limited time, small teams and tight budgets, and in finding ways to create impact without chasing scale for its own sake.

Jan 2023 – Mar 2024 · 1 yr 2 mos

• As Head of Communications at Access Social Care I was responsible for creating and delivering the charity’s communications strategy, leading to the effective positioning and promotion of the charity through its internal and external communications channels.

Apr 2021 – Jan 2023 · 1 yr 9 mos · Nottingham, England, United Kingdom

• As Head of Communications and Campaigns at Nottingham Women's Centre, I am responsible for raising the profile of NWC and other women’s services through communications, outreach and networking. The Centre is a local charity that helps enable women to reach their full potential, have their voices heard and campaign for positive change.
• My role sits on the charity's Senior Management Team and involves managing and leading the External Relations team to:
• Publicise the work of the Centre and our partners through our website, social media and outreach work.
• Ensure women’s needs and views are at the heart of our future development.
• Use women’s lived experience to initiate and contribute to campaigns that seek to change public policy and improve the services we offer.
• Champion the voice of women in Nottingham’s decision making arena and beyond.
• Bring women’s organisations together to increase our collective impact.
• Maximise opportunities to raise funds for the Centre.

May 2020 – Apr 2021 · 11 mos · Nottingham, England, United Kingdom

• As Communications and Campaigns Manager at Nottingham Women's Centre, I am responsible for raising the profile of NWC and other women’s services through communications, outreach and networking. The Centre is a local charity that helps enable women to reach their full potential, have their voices heard and campaign for positive change.
• My role sits on the charity's Senior Management Team and involves managing and leading the External Relations team to:
• Publicise the work of the Centre and our partners through our website, social media and outreach work.
• Ensure women’s needs and views are at the heart of our future development.
• Use women’s lived experience to initiate and contribute to campaigns that seek to change public policy and improve the services we offer.
• Champion the voice of women in Nottingham’s decision making arena and beyond.
• Bring women’s organisations together to increase our collective impact.
• Maximise opportunities to raise funds for the Centre.

Apr 2018 – May 2020 · 2 yrs 1 mo · Greater Nottingham

• In my role as Head of Marketing at Nottingham High School I was responsible for:
• Developing and implementing the school’s marketing strategy.
• Managing the school's marketing and admissions budget.
• Producing the school’s marketing communication material and publications.
• Managing communications with national and local press.
• Managing the school’s advertising campaigns across a wide range of media. This included social media, billboards, buses, tram stops, press, events, club sponsorship, and more.
• Reporting on the performance of marketing activity against KPIs.
• Managing the school website and social media platforms including Twitter, Facebook, Instagram, Flickr and LinkedIn. This included a full redesign of the website and the rebranding of 40+ social media accounts.
• Managing the Nottingham High School brand, acting as a brand custodian, and ensuring that it was in keeping with the school’s vision and mission statement.
• Conducting and commissioning market research to ensure that the school continued to develop in line with the expectations of its stakeholders.
• Managing relationships with external agencies.
• Managing a Marketing and Admissions Officer and a Marketing and Admissions Assistant.
• Supporting the Admissions, Development, Outreach and Events with ad-hoc projects.
• In 2019 a campaign I lead was shortlisted for the Marketing Award for Effective Brand Communication in the Independent Schools of the Year Awards.

Aug 2017 – Apr 2018 · 8 mos · Greater Nottingham

• Spanning across Marketing, Outreach, Alumni Relations, Development, and Events, this role involved a variety of marketing and communications responsibilities, including:
• Running the school's central and alumni Facebook, Twitter and Instagram, creating and curating content for these platforms on a daily basis.
• Writing and distributing news stories and press releases.
• Photographing and filming events around the school, as well as editing photo and video content and optimising it for the platform.
• Liaising with primary schools to coordinate outreach and partnership events, offering activities and training for children and teachers in state schools across the local community.
• Designing posters, leaflets, digital media, and other marketing materials.
• Helping to write and edit ON Magazine, the quarterly publication for school alumni.

Jan 2016 – Mar 2018 · 2 yrs 2 mos

• Pitching and writing features for print and online publications. You can see my writing in Unwinnable Monthly, Parallel Magazine, Grazia, and more.

Sep 2015 – Sep 2016 · 1 yr

• As a Digital Marketing Assistant at Nottingham Trent University, I was responsible for the day-to-day social media content creation across the university's central accounts, as well as being involved in longer-term planning and strategy work. My role involved:
• Daily creation and curation of content for Twitter, Facebook, Instagram and Pinterest.
• Planning and scheduling content on a daily, weekly, monthly and yearly basis.
• Integrating wider university and marketing campaigns into our social media strategy.
• Using social media as a monitoring tool and customer service platform, dealing with questions, complaints and crisis management.
• Shooting photo and video content and editing imagery using Photoshop.
• Working closely with other departments and communicating with key stakeholders.
• Advising other teams and individuals on social media best practice.
• Analytics and reporting on the performance of social content.
• Working on university-wide social media strategies.
• Running our crowd-sourced Picture of the Week competition.
• A particular highlight of my role was being responsible for the social media coverage of #NTUgraduation 2016 from planning to execution. As well as coordinating content across multiple university channels, this involved working with the press team to interview honorary graduates including Lenny Henry, Ed Balls and Carl Froch.

Jul 2011 – Mar 2018 · 6 yrs 8 mos

• I created and ran an online community with over 53,000 followers for almost 7 years.
• I launched Geeky Merch in 2011 to fill a gap in the market. With over 53,000 followers it was one of the most popular blogs of its kind at the time, and consistently turned a significant profit through affiliate marketing product sales.
• Running Geeky Merch gave me many years of practical experience with Photoshop, Google Analytics, basic coding and more. It built my management skills, developing my ability to coordinate and motivate contributors. It also provided the opportunity to communicate with followers, affiliate companies and businesses of all sizes, as well as explore many different methods of increasing traffic, building communities and turning a profit in an ever-changing online landscape.
• Posting to the blog at least once a day for almost seven years demonstrates my organisational skills and dedication. It also taught me the importance of flexibility and adapting to fluctuating digital trends.