Nikhil Deshpande

Business Development Executive

Pune, Maharashtra, India4 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Expert in architecting analytics tech stacks for eCommerce.
Proven track record in GA4 migration with zero data loss.
Skilled in translating complex data into actionable insights.

Stackforce AI infers this person is a Digital Marketing and Analytics Specialist with expertise in eCommerce and data-driven decision-making.

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Skills

Core Skills

Data StrategyAnalytics ImplementationWeb AnalyticsCampaign ManagementData IntegrityDigital MarketingAudience Segmentation

Other Skills

Google AnalyticsData VisualizationGA4Web/Server GTMMeta CAPIFacebook Ads ManagerGoogle Tag ManagerDigital Marketing MediaFacebook MarketingGoogle AdsFacebook AdsSupermetrics Marketing AnalyticsTableauLookerData Migration

About

Driving Data-Led Insights for Scalable Digital Growth. 🚀 I'm a Digital Marketing & Analytics Specialist at Pattern®, helping global eCommerce brands build trustworthy, actionable data systems that power smarter marketing decisions. I specialize in campaign analytics, audience data validation, and marketing measurement, ensuring accuracy across tracking, segmentation, attribution, and reporting. What I bring: Campaign performance analysis & tracking validation (GA4, GTM, UTM governance) CRM & audience data support using SQL and structured datasets Server-side tracking & clean data architecture (Web + Server GTM, Meta CAPI) Dashboarding & insight delivery via Tableau and Looker Studio Cross-functional collaboration with marketing, tech, and data teams My focus: turning complex datasets into clear insights that improve digital performance and client experience. 👉 Want to see my work in action? Check out my portfolio here: https://nikhil-portfolio-rouge-phi.vercel.app/

Experience

4 yrs 10 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 8 mos

Current Experience

Pattern®

Digital Marketing Analyst

Sep 2024 – Present · 1 yr 8 mos · Pune District · Hybrid

At Pattern, I am responsible for architecting, auditing, and maintaining the analytics tech stacks for global e-commerce brands. I ensure our clients make profitable decisions based on clean, reliable data.
Core Responsibilities:
🔹 Architect custom tracking setups via GA4, Web/Server GTM, and Meta CAPI.
🔹 Conduct deep-dive technical audits to fix broken data layers and Shopify revenue discrepancies.
🔹 Automate data pipelines using n8n and optimize queries within Supermetrics.
🔹 Build scalable, automated reporting dashboards in Looker Studio and Tableau.
🔹 Reconcile multi-channel attribution data to decode complex customer journeys.
🔹 Translate highly technical tracking solutions into clear, strategic business insights for stakeholders.

Google AnalyticsData VisualizationData StrategyAnalytics Implementation

Sumeru global technologies private limited

Web Analyst

Mar 2022 – Sep 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India · Remote

Began as a Paid Ads Representative before rapidly transitioning into a Web Analyst role. Led web tracking, platform migrations, and analytics implementation for global campaigns (including The Art of Living).
What I did here:
🔹 Spearheaded the end-to-end migration from Universal Analytics (UA) to GA4, ensuring zero data loss and seamless tracking continuity.
🔹 Architected and deployed Google Tags, Meta pixels, and custom event tracking via Google Tag Manager (GTM).
🔹 Executed historical UA data backups and maintained strict data integrity during the platform transition.
🔹 Managed and optimized high-performing Facebook Ad campaigns, utilizing data to maximize ROAS.
🔹 Bridged the gap between technical implementation and client strategy, translating complex tracking concepts into clear business insights.

Facebook Ads ManagerGoogle Tag ManagerWeb AnalyticsCampaign Management

Mantra properties and developers

Digital Marketing Executive

Jul 2021 – Mar 2022 · 8 mos · Pune, Maharashtra, India · On-site

Managed omnichannel marketing campaigns and advertising budgets for diverse real estate portfolios. Built a strong foundation in paid media, audience segmentation, and full-funnel marketing.
What I did here:
🔹 Executed and optimized digital ad campaigns across Google Ads, Facebook Ads, Taboola, and display networks.
🔹 Developed precise audience segmentation models based on income and asset demographics to improve lead quality.
🔹 Managed large-scale advertising budgets and collaborated directly with external digital ad agencies.
🔹 Assisted in the onsite sales process, directly connecting digital lead-generation efforts with bottom-of-funnel offline conversions.
🔹 Coordinated traditional offline marketing efforts (print and outdoor hoarding) to ensure cohesive cross-channel brand messaging.

Digital Marketing MediaFacebook MarketingDigital MarketingAudience Segmentation