Aug 2020 – Feb 2022 · 1 yr 6 mos · India

• Built the Facebook gaming community in India.

Nov 2019 – Mar 2020 · 4 mos · Bengaluru, Karnataka, India

Apr 2018 – Jul 2019 · 1 yr 3 mos · Bengaluru Area, India

• Created Professionals of LinkedIn – a series showcasing engaging and inspiring stories of diverse professionals. Prime responsibilities included:
• Building and engaging a community of #ProfessionalsOfLinkedIn across India/ APAC – on the LinkedIn platform - through original, multimedia storytelling.
• Working in partnership with the global brand and social marketing teams to increase engagement and visibility across social media platforms (LinkedIn, Facebook and Twitter).
• Monitoring and reporting campaign metrics to senior management on quarterly basis.
• Supporting other campaigns and projects like LinkedIn-MTV Get A Job, #50M (50 million members in India), and employer branding initiatives.
• Coordinating with LinkedIn's PR and social media agency, on a daily basis, regarding the campaign's creative/design elements and overall visibility.

Jul 2016 – Feb 2018 · 1 yr 7 mos

• Set up, and managed everyday operations for, TubeScoop – an online news aggregator and blog covering web series and the growing digital entertainment trend in India.
• Wrote engaging articles, conducted interviews, created listicles and built online communities on social media to create visibility for TubeScoop and drive traffic.
• Organic growth in first 8 months: 14k+ Likes on Facebook | 4k followers on Twitter.
• Partnered and collaborated with Amazon (for launch of Fire TV Stick in India), UC News (Alibaba Group), OTT players like TVF (The Viral Fever), Indian YouTubers and digital influencers for exclusive coverage and original content.
• Applied SEO tools and best practices to ensure that the articles rank high in Google Search.
• Managed a team comprising interns, freelance writers, contributors and a web developer.

Jun 2015 – Jul 2016 · 1 yr 1 mo

• Produced content for International Business Times UK & India editions - conducted exclusive interviews and created videos pertaining to entertainment, society, trends and pop culture.
• Managed a team of 5-6 full-time reporters and a pool of freelance writers.

Aug 2013 – May 2015 · 1 yr 9 mos

• Created multimedia content, and wrote articles, covering pop culture, entertainment and viral news for International Business Times UK edition.
• Constituted 15% of IB Times UK total monthly traffic, averaging 700,000+ unique hits and over 1 million-page views per month.
• Co-ordinated with Indian and international PR agencies/ publicists for interviews and special coverage on major events like The Oscars, Golden Globes, MTV VMAs, Emmy Awards & trailer/ music launch of Bollywood films.
• Work featured on: Yahoo UK, Yahoo Singapore, MovieWeb News among other sites.

Feb 2009 – Aug 2013 · 4 yrs 6 mos · Bengaluru, Karnataka, India